Redwood City, 94065, CA,
United States
i2c Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by i2c and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 i2c employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that i2c has purchased the following applications: xiQ ABM for Account Based Marketing in 2018, Amazon EC2 for Application Hosting and Computing Services in 2012, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems i2c is running and its propensity to invest more and deepen its relationship with xiQ , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing i2c revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for i2c intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| xiQ | Legacy | xiQ ABM | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018, i2c implemented xiQ ABM to centralize content-driven account engagement and accelerate its Account Based Marketing efforts. The xiQ ABM deployment targeted the marketing organization within i2c in the United States, aligning content discovery and campaign orchestration with account focused demand generation workflows. The implementation leveraged xiQ’s Workbench and its AI powered search engine to support content discovery, content curation, campaign authoring, and publishing capabilities. xiQ ABM was used to create, curate and publish engaging campaigns, with the Workbench serving as the primary interface for marketers to identify resonant content and assemble account level outreach sequences. Operationally the rollout concentrated on marketing and demand generation functions, standardizing content search and campaign production workflows across the organization. According to i2c marketing leadership, xiQ’s Workbench shaved days off their search for quality content and provided the ability to build campaigns that support a loyal customer base and drive incremental revenue, leads and new opportunities. | |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Learning and Development | HCM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2020 | 2020 |
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