Icelandair
Icelandair Technographics
Icelandair Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Icelandair and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2621 Icelandair employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Icelandair has purchased the following applications: Alda DEI for Diversity and Inclusion in 2023, IFS Maintenix for Aviation MRO in 2017, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Icelandair is running and its propensity to invest more and deepen its relationship with Alda , 50skills , IFS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Icelandair revenues, which have grown to $433.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Icelandair intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Icelandair Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alda | Legacy | Alda DEI | Diversity and Inclusion | HCM | n/a | 2023 | 2023 |
In 2023 Icelandair implemented Alda DEI to run HR and DEI assessments, inclusion pulse surveys and micro-learning aimed at improving workplace inclusion across the airline, Apps Category . The vendor announcement identifies Icelandair as an early customer using Alda DEI, and the program is positioned to support company-wide inclusion efforts rather than a single site or narrow pilot.
The Alda DEI implementation centers on assessment workflows and recurring inclusion pulse surveys, combined with micro-learning and gamified learning modules to increase engagement. Configurations inferred from Alda product descriptions include survey scheduling, dashboarding for leadership visibility, and learning module sequencing tied to assessment outcomes, reflecting standard DEI platform capabilities.
Operational stewardship is described by the vendor as HR and DEI focused, with Icelandair using Alda DEI to inform people and inclusion processes across the organization. The deployment is noted by the vendor announcement as early-stage customer adoption, with the explicit objective of improving workplace inclusion across the airline using Alda DEI.
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Offboarding | HCM |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Maintenix | Aviation MRO | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Icelandair implemented IFS Maintenix to support Aviation MRO activities within Icelandair Technical Operations. The deployment positioned IFS Maintenix as the central maintenance program authoring and lifecycle system used to manage fleet maintenance programs, process airworthiness directives and capture detailed technical analysis with safety, reliability and cost impact as primary evaluation criteria.
Configuration focused on maintenance program publishing, scheduled maintenance planning, airworthiness directive tracking and reliability analysis, with workflows to document and prioritize program changes originating from authorities and manufacturers. IFS Maintenix was used to structure maintenance task definition, automate compliance validation against airworthiness requirements and generate the program artifacts the Maintenance Programs team publishes for the fleet.
Operational ownership sits with the Maintenance Programs team inside Technical Operations, where supervisors use IFS Maintenix to manage staff training and competence records, coordinate project information for stakeholders and sequence program priorities across maintenance, engineering and regulatory affairs. The system supports the business functions of maintenance program management, continuing airworthiness management and technical analysis, and it underpins governance for publishing maintenance programs and responding to regulatory and manufacturer changes.
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Enterprise Asset Management | ERP Services and Operations |
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2017 | 2017 |
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Icelandair implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment aligns with the Chatbots and Conversational AI category to provide web based customer service and agent assisted chat for online booking and support channels.
The implementation uses standard Salesforce Chat components including an embedded web chat widget, agent console routing, session transcripts, canned responses, and proactive chat invites. Salesforce Chat was provisioned on the Salesforce platform so chat sessions are surfaced to agent interfaces and support workflows, enabling context handoff between web visitors and service agents.
Operational coverage is focused on Icelandair digital customer service teams and website support pages, with chat routing rules and queue management directing sessions to frontline agents. Governance work included configuring business hours, operator presence and transcript logging to align chat handling with existing support processes and to maintain auditability.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Icelandair
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Icelandair Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Icelandair IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Icelandair digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Icelandair Technographics
Icelandair is a Transportation organization based in Iceland,
with around 2621 employees and annual revenues of $433.0 million.
Icelandair operates a diverse technology stack with applications such as
Alda DEI, IFS Maintenix and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Diversity and Inclusion, Aviation MRO and Chatbots and Conversational AI.
Icelandair has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Alda, IFS and Salesforce.
Icelandair recently adopted applications including
Alda DEI in 2023, LoyLogic in 2023 and 50skills Offboarding in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Icelandair’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Icelandair’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Icelandair technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.