Imperial Brands
121 Winterstoke Road,
Bristol, BS3 2LL,
United Kingdom
Bristol, BS3 2LL,
United Kingdom
44 11 7963-6636
Consumer Packaged Goods
Imperial Brands Technographics
Imperial Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Imperial Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25200 Imperial Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Imperial Brands has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, Cornerstone Saba Lumesse Recruit ATS for Applicant Tracking System in 2016, SAP Concur Travel for Travel Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Imperial Brands is running and its propensity to invest more and deepen its relationship with SAP , Cornerstone OnDemand , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Imperial Brands revenues, which have grown to $40.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Imperial Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Imperial Brands Tech Stack and Enterprise Applications
Imperial Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2023 |
In 2021, Imperial Brands began an interim deployment of SAP S/4 HANA as a central finance instance. The SAP S/4 HANA deployment sits in the ERP Financial category and was introduced to centralize financial accounting and consolidation across its global operations while preparing for an eventual broader move to SAP S/4HANA.
Imperial Brands configured SAP S/4 HANA central finance capabilities to capture replicated financial postings and to harmonize master data and the chart of accounts. Core ERP Financial workflows implemented include centralized general ledger posting, accounts payable and receivable consolidation, intercompany accounting alignment, and financial close orchestration to support consolidated reporting.
The architecture integrates the new SAP S/4 HANA central finance instance with existing SAP ERP ECC 6.0 landscapes, routing transactional posting flows from regional systems into a central accounting layer. Operational scope covers corporate finance, shared services and regional accounting teams across Imperial Brands global footprint, where replicated postings and centralized master data reduce fragmentation of financial records.
Governance changes accompanied the technical rollout, Imperial Brands redesigned role based user access and streamlined user provisioning to support the central finance instance and to tighten access governance. The access redesign is documented as reducing IT support costs while the interim SAP S/4 HANA central finance instance functions as a staging architecture ahead of a full S/4HANA migration.
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Expense Management | ERP |
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2016 | 2016 |
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Imperial Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | Cornerstone Saba Lumesse Recruit ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016 Imperial Brands implemented Cornerstone Saba Lumesse Recruit ATS as its Applicant Tracking System and embedded the application directly on the corporate careers site. The deployment leveraged cloud-delivered ATS functionality to centralize online job posting and candidate intake through the public website.
The Cornerstone Saba Lumesse Recruit ATS implementation concentrated on core applicant tracking modules, including requisition management, candidate sourcing through the careers site, configurable screening workflows, interview scheduling and offer management. Cornerstone Saba Lumesse Recruit ATS was configured to enforce standardized application forms and automated status transitions to support repeatable hiring workflows.
Operationally the system serves Talent Acquisition and HR recruiting teams as the primary channel for external candidate capture and processing, with the careers site integration routing applicants into recruiter queues and requisition pipelines. The implementation emphasized applicant data capture, structured candidate profiles, and built-in reporting and audit trails consistent with Applicant Tracking System functional expectations.
Governance was organized around role based access to recruiter and hiring manager functions, requisition approval routing, and standardized hiring stages to reduce ad hoc process variation. Data privacy controls and audit logging were applied to candidate records and application workflows to align recruiting operations with corporate compliance requirements.
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Core HR | HCM |
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2015 | 2018 |
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Learning and Development | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2013 | 2013 |
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Imperial Brands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Imperial Brands implemented SAP Concur Travel as part of its Travel Management initiative to centralize corporate travel and expense controls. The deployment targeted the consumer packaged goods company’s finance and corporate travel functions across its approximately 25,200 employees, with an explicit objective to bring order and control to travel and expense management.
SAP Concur Travel was configured to deliver travel booking, expense capture and reconciliation, policy enforcement, and automated approval workflows, including mobile receipt capture and electronic expense processing to digitize manual finance tasks. Configuration emphasized standardized policy rules and automated validation consistent with Travel Management functional workflows, reducing reliance on ad hoc processes.
Governance changes accompanied the rollout, including standardized approver hierarchies, audit trail capture, and centralized reporting for finance-led oversight, enabling consistent compliance and controls. Operational ownership sat with finance and corporate travel teams, which used SAP Concur Travel to shift processes toward digital workflows and centralized policy administration.
The stated outcome for Imperial Brands was a more dynamic and digital approach to finances, with SAP Concur Travel providing a structured Travel Management backbone that delivered greater order and control in travel and expense administration.
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Imperial Brands AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2024 | 2024 |
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Imperial Brands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Imperial Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Imperial Brands Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Imperial Brands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2021 |
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Treasury Management | TRM |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Imperial Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Global Procurement Excellence | Director | Procurement | |
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Head of Global Procurement | Director | Procurement | |
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Global Business Services (GBS) Director | Director | Finance | |
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Deputy CFO | CXO | Finance | |
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Senior Treasury Manager, Middle Office | Manager | Treasury | |
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Financial Planning and Analysis Manager | Manager | Finance | |
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Director, Global Finance Shared Services | Director | Finance | |
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Head of Finance - Group Portfolio Strategy | Director | Investment | |
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Group HR & Transformation Director | Director | HR | |
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Group Head of IT (Interim) | Director | IT | |
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Global HR Operations Director | Director | HR | |
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Group Corporate Compensation & Benefits Manager | Manager | HR | |
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Global Category Buyer IS | Manager | Procurement | |
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Group Human Resources Director | Director | HR | |
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Group CIO | CXO | Finance | |
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Chief People and Culture Officer | CXO | HR | |
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BI & Analytics Manager | Manager | IT | |
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HR Manager | Manager | HR | |
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HR Specialist | Manager | HR | |
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President Lao Tobacco | Manager | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Group Finance Director | Director | Finance | |
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Salesforce CRM Business Analyst | Manager | IT | |
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Apps Being Evaluated by Imperial Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Imperial Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Imperial Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Imperial Brands Technographics
Imperial Brands is a Consumer Packaged Goods organization based in United Kingdom,
with around 25200 employees and annual revenues of $40.80 billion.
Imperial Brands operates a diverse technology stack with applications such as
SAP S/4 HANA, Cornerstone Saba Lumesse Recruit ATS and SAP Concur Travel,
covering areas like ERP Financial, Applicant Tracking System and Travel Management.
Imperial Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cornerstone OnDemand.
Imperial Brands recently adopted applications including
Sigmoid CampaignIQ in 2024, Salesforce Sales Cloud in 2023 and SAP S/4 HANA in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Imperial Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Imperial Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Imperial Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.