Noida, 201305,
India
IndiaMART Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IndiaMART and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5384 IndiaMART employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IndiaMART has purchased the following applications: Savvy HRMS for Core HR in 2022, GumGum for Artificial Intelligence Marketing in 2021, Microsoft Power BI for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IndiaMART is running and its propensity to invest more and deepen its relationship with Orasis Infotech , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IndiaMART revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IndiaMART intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orasis Infotech | Legacy | Savvy HRMS | Core HR | HCM | n/a | 2022 | 2022 |
In 2022 IndiaMART implemented Savvy HRMS as its Core HR platform to centralize attendance and core HR processes at its Noida site. The deployment was executed with Orasis Infotech and targeted HR and attendance management functions across the organization.
The implementation covered roughly 4,000 to 5,000 employees and included migration of 12 years of employee records into Savvy HRMS, with records synchronized to IndiaMART's ERP for master data alignment. Functional scope emphasized attendance management and centralized core HR workflows, and Savvy HRMS was configured to provide a single reporting layer for HR teams.
Integration work focused on mapping historical employee data and establishing data validation rules between Savvy HRMS and the ERP, consolidating attendance feeds into a unified reporting pipeline. Operational coverage prioritized the Noida HR site and centralized HR and attendance reporting for IndiaMART's broader HR organization.
Governance changes emphasized centralized data ownership and standardized validation to reduce data errors, with rollout activities aligned to preserve historical records during the ERP synchronization. Outcomes documented in the implementation include centralized reporting and a reduction in data errors for HR and attendance management after deploying Savvy HRMS.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2023 | 2023 |
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