IndiaMART
6th floor, Tower 2, Assotech Business Cresterra, Plot No.22, Sector 135,
Noida, 201305,
India
Noida, 201305,
India
91 96969 69696
Retail
IndiaMART Technographics
IndiaMART Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IndiaMART and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5384 IndiaMART employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IndiaMART has purchased the following applications: Savvy HRMS for Core HR in 2022, GumGum for Artificial Intelligence Marketing in 2021, Microsoft Power BI for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IndiaMART is running and its propensity to invest more and deepen its relationship with Orasis Infotech , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IndiaMART revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IndiaMART intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IndiaMART Tech Stack and Enterprise Applications
IndiaMART HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orasis Infotech | Legacy | Savvy HRMS | Core HR | HCM | n/a | 2022 | 2022 |
In 2022 IndiaMART implemented Savvy HRMS as its Core HR platform to centralize attendance and core HR processes at its Noida site. The deployment was executed with Orasis Infotech and targeted HR and attendance management functions across the organization.
The implementation covered roughly 4,000 to 5,000 employees and included migration of 12 years of employee records into Savvy HRMS, with records synchronized to IndiaMART's ERP for master data alignment. Functional scope emphasized attendance management and centralized core HR workflows, and Savvy HRMS was configured to provide a single reporting layer for HR teams.
Integration work focused on mapping historical employee data and establishing data validation rules between Savvy HRMS and the ERP, consolidating attendance feeds into a unified reporting pipeline. Operational coverage prioritized the Noida HR site and centralized HR and attendance reporting for IndiaMART's broader HR organization.
Governance changes emphasized centralized data ownership and standardized validation to reduce data errors, with rollout activities aligned to preserve historical records during the ERP synchronization. Outcomes documented in the implementation include centralized reporting and a reduction in data errors for HR and attendance management after deploying Savvy HRMS.
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IndiaMART AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 IndiaMART implemented GumGum as an Artificial Intelligence Marketing solution on its public website. The deployment of GumGum is centered on onsite contextual advertising and automated content understanding to support marketing and growth functions on the IndiaMART site. GumGum is used to surface contextually relevant ad placements and to inform creative selection, with the application name GumGum appearing in page level integration for real time content analysis.
The implementation uses a client side tag approach to instrument page content, enabling GumGum to perform contextual classification, image recognition and creative optimization consistent with Artificial Intelligence Marketing capabilities. Operational ownership rests with digital marketing and campaign operations teams, who govern tag rollout, campaign targeting configurations and content matching workflows. The architecture is focused on runtime decisioning for ad delivery and onsite audience engagement, with data flows designed to feed programmatic ad delivery and internal campaign measurement processes.
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IndiaMART Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023 IndiaMART deployed Microsoft Power BI to surface interactive analytics and reporting directly on its website. Microsoft Power BI is being used as the primary Analytics and BI platform to deliver embedded dashboards, interactive visualizations, and published reports that support website instrumentation and stakeholder-facing data presentation.
The implementation centers on web-embedded dashboards and a centralized report catalog, with data modeling and visualization layers configured to support self-service report exploration and scheduled report distribution. Operational coverage includes website analytics and downstream business functions such as marketing, sales, product and operations, where role-based access and publication controls govern who can view or export web-presented reports. Governance practices align with typical Analytics and BI deployments, focusing on access control, report lifecycle management, and data model versioning to ensure consistent interpretation of website metrics across teams.
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IndiaMART Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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IndiaMART CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IndiaMART PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IndiaMART IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IndiaMART CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at IndiaMART
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by IndiaMART Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IndiaMART IT executives and key decision makers. This section highlights IndiaMART's latest recorded technology evaluations, including Tally ERP for ERP Financial on 2024-06-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IndiaMART digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-06-05 | IndiaMART | Evaluated | Tally Solutions | Tally ERP | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD IndiaMART Technographics
IndiaMART is a Retail organization based in India,
with around 5384 employees and annual revenues of $140.0 million.
IndiaMART operates a diverse technology stack with applications such as
Savvy HRMS, GumGum and Microsoft Power BI,
covering areas like Core HR, Artificial Intelligence Marketing and Analytics and BI.
IndiaMART has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Orasis Infotech, GumGum and Microsoft.
IndiaMART recently adopted applications including
Microsoft Power BI in 2023, Google Cloud Armor Network Security in 2023 and Savvy HRMS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IndiaMART’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IndiaMART’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IndiaMART technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.