Informa Markets
240 Blackfriars Road,
London, SE1 8BF,
United Kingdom
London, SE1 8BF,
United Kingdom
44 20 7921-5000
Professional Services
Informa Markets Technographics
Informa Markets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Informa Markets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4982 Informa Markets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Informa Markets has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, SAP SuccessFactors Performance and Goals for Performance and Goal Management in 2017, Microsoft Power BI for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Informa Markets is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Informa Markets revenues, which have grown to $1.98 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Informa Markets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Informa Markets Tech Stack and Enterprise Applications
Informa Markets ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Informa Markets implemented SAP ERP ECC 6.0. The deployment established SAP ERP ECC 6.0 as the ERP Financial platform to centralize invoicing, accounts receivable and sales ledger processes across finance and commercial teams.
The implementation emphasized functional modules for invoicing and credit note processing, sales ledger reconciliation, VAT compliance and weekly sales reporting. Operational workflows documented include raising invoices and credit notes, reconciling independent sales ledgers maintained in Salesforce against invoiced transactions recorded in SAP ERP ECC 6.0, and investigation and resolution of invoicing queries between finance, sales and external customers.
Operational coverage centered on finance and sales business functions, with governance focused on prompt reconciliation of variances, structured invoice query handling and alignment of VAT procedures to transactional controls in SAP ERP ECC 6.0. Integration with Salesforce for sales ledger reconciliation is a critical operational touchpoint that links commercial activity to financial recordkeeping.
|
Informa Markets HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Performance and Goals | Performance and Goal Management | HCM | n/a | 2017 | 2017 |
In 2017, Informa Markets implemented SAP SuccessFactors Performance and Goals within its Performance and Goal Management portfolio. The deployment targeted performance cycles and goal setting for the companys global learning and exhibitions population, with explicit management attention on the Global Exhibitions Division covering over 1400 colleagues across six regions and wider learning programs supporting more than 4000 colleagues.
Operational management of SAP SuccessFactors Performance and Goals focused on configuration and adoption governance, including coordination of Development Plans that supplied core data for Training Needs Analysis by region. The L&D team configured performance management workflows and goal frameworks and embedded best practice processes alongside coaching, mentoring and certification programs. The role emphasized usage growth with a recorded 163% year over year increase in application usage.
Implementation work was closely coordinated with HR Business Partners and a Global Training Council that reviewed and validated learning catalogues for People, Sales, Marketing and Operations. The L&D team also designed content supporting the Salesforce.com implementation programme and managed apprenticeship levy funds for the UK division. Governance included formalized development plan workflows and regional training needs procedures to sustain adoption.
Informa Markets reported increased engagement with performance processes, including a cited 48% increase in utilisation compared with other systems and sustained higher adoption through blended learning and certification initiatives. The SAP SuccessFactors Performance and Goals implementation therefore functioned as a central component of the companys Performance and Goal Management strategy.
|
Informa Markets Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Informa Markets implemented Microsoft Power BI as its Analytics and BI solution to centralize marketing reporting and dashboards for the Central Marketing Team and the global Marketing Engagement organization. The initiative was coordinated by a Tech Lead embedded in the Central Marketing Team, working with Program Managers and Marketing Engagement stakeholders to translate Eloqua-driven campaign requirements into enterprise reporting requirements.
The deployment delivered Microsoft Power BI datasets, semantic models, and report canvases that surfaced Contact, Account, Transaction, Privacy, and Email Engagement data points. Core reporting modules included campaign performance, lead scoring models, email deliverability metrics, and segmentation outputs generated by a custom segmentation tool connected to Oracle Eloqua, with those outputs exposed through Power BI reports and dashboards.
Integrations were implemented to ingest and harmonize data from Oracle Eloqua and Salesforce CRM, alongside enterprise data stores including Snowflake, Redshift, PostgreSQL, and DynamoDB, with ETL and API-driven extracts routing Contact and Transaction lifecycles into the data warehouse. Microsoft Power BI connected to the enterprise data warehouse and the custom segmentation service to enable cross-system joins and unified Analytics and BI for marketing, revenue operations, and campaign planning across event portfolios.
Governance and delivery followed agile backlog management, change management communications, and formal release management processes, including unit, regression, and performance testing prior to production releases. A segmentation product owner managed data quality, access and lifecycle for segmentation assets, while the Power BI program standardized reporting templates and dashboards to reduce manual data transformation and to institutionalize campaign reporting practices.
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2019 | 2019 |
|
Informa Markets Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
Informa Markets Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Asset Management | Content Management |
|
2019 | 2019 |
|
Informa Markets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2018 | 2018 |
|
Informa Markets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Database Management | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2020 | 2020 |
|
Informa Markets CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Informa Markets
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Marketing Director | Director | Marketing | |
|
|
|
Head of Marketing | Director | Marketing | |
|
|
|
Marketing Technology Lead | Manager | Marketing | |
|
|
|
Digital Marketing Executive | CXO | Marketing | |
|
|
|
Digital Marketing Manager | Manager | Marketing | |
|
|
|
4x Salesforce Certified || Senior Salesforce Administrator | Manager | Marketing | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Director of Finance Analytics | Director | Finance | |
|
|
|
Financial Controller | Director | Finance | |
|
|
|
Finance Director | Director | Finance | |
|
Apps Being Evaluated by Informa Markets Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Informa Markets IT executives and key decision makers. This section highlights Informa Markets's latest recorded technology evaluations, including Fiserv Premier Bank Platform for Core Banking on 2026-03-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Informa Markets digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-20 | Informa Markets | Evaluated | Fiserv | Fiserv Premier Bank Platform | Core Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Informa Markets Technographics
Informa Markets is a Professional Services organization based in United Kingdom,
with around 4982 employees and annual revenues of $1.98 billion.
Informa Markets operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Performance and Goals and Microsoft Power BI,
covering areas like ERP Financial, Performance and Goal Management and Analytics and BI.
Informa Markets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
Informa Markets recently adopted applications including
Cloudflare CDN in 2020, Microsoft Power BI in 2019 and Oracle OBIEE in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Informa Markets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Informa Markets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Informa Markets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.