Innocent
342 Ladbroke Grove,
London, W10 5BU,
United Kingdom
London, W10 5BU,
United Kingdom
44 20 3235-0235
Professional Services
Innocent Technographics
Innocent Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Innocent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Innocent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Innocent has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2022, Avature CRM for Candidate Relationship Management in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Innocent is running and its propensity to invest more and deepen its relationship with Microsoft , Avature , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Innocent revenues, which have grown to $557.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Innocent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Innocent Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | HSO | 2022 | 2023 |
In 2022, Innocent deployed Microsoft Dynamics 365 for Finance and Operations to centralize its core finance systems. The deployment addressed the company's ERP Financial requirements across finance and accounting functions and was supported by HSO UK as the outsourced technical consultant beginning September 2022.
Microsoft Dynamics 365 for Finance and Operations was configured to deliver core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, cash and bank management, budgeting and statutory financial reporting. Configuration work focused on harmonizing the chart of accounts, establishing month end close workflows and automating routine posting and reconciliation processes consistent with ERP Financial best practices. Technical consultancy from HSO UK provided hands on configuration, extension development and environment provisioning guidance.
The implementation was executed as a cloud hosted Dynamics 365 deployment integrated into the Microsoft technology ecosystem to support authentication, consolidated financial reporting and common data flows into finance workflows. Operational coverage centered on finance, treasury and procurement teams within the United Kingdom, with system design organized around centralized ledgers and intercompany accounting to support multi-entity reporting. Data model and integration patterns were designed to maintain a single source of truth for transactional finance data.
Governance for the program was driven by a central finance IT steering group and technical governance led by HSO UK as the outsourced technical consultant since September 2022, enforcing configuration management, change control and release windows. Rollout sequencing emphasized staged activation of modules to stabilize core accounting functions before broader process automation. Ongoing technical support and iterative configuration changes were planned to align Dynamics 365 for Finance and Operations with established finance workflows and regulatory reporting requirements.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Innocent implemented Avature CRM for Candidate Relationship Management. The deployment placed Avature CRM on the company careers site to support talent acquisition and candidate engagement workflows across Innocent's UK recruiting organization.
Configuration emphasized candidate profile capture, talent pool segmentation, campaign-driven outreach, and career site orchestration within Avature CRM. Standard modules were configured to manage candidate records, track engagement history, and automate targeted communications tied to open roles and employer brand activities.
The Avature CRM instance is embedded into Innocent's public website to capture applications and nurture passive candidates, creating a unified candidate database accessible to recruiting teams. Operational coverage centers on talent acquisition and employer brand functions within HR, with workflows designed for sourcing, candidate nurturing, and event registration management.
Governance prioritized centralized candidate data stewardship and recruiter workflow standardization, with process controls for campaign approvals and data retention aligned to hiring policies. Rollout focused on HR and recruiting users, with configuration and career site instrumentation tuned to support continuous candidate engagement through Avature CRM.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Innocent implemented Microsoft 365. The Microsoft 365 deployment supports Collaboration capabilities across the organisation, providing a cloud-first productivity and communication layer for a UK-based company of roughly 800 employees.
The implementation centers on browser-accessible, tenant-hosted Microsoft 365 services and standard Collaboration functional modules such as Exchange Online email, SharePoint Online content and intranet, Teams real-time communication, and OneDrive for Business file synchronization, reflecting typical Collaboration workflows for document co-authoring, meetings, and internal messaging. Microsoft 365 is referenced on Innocent's public website, indicating the application is embedded in corporate operations and used for employee-facing productivity. Operational coverage includes corporate functions responsible for internal communications, marketing content edits, and cross-functional team collaboration, with governance expected to rely on Microsoft 365 admin controls for identity, access, and content management.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Digital Asset Management | Content Management |
|
2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Supply Chain Management | SCM |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
|
2014 | 2014 |
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Marketing Automation | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
|
2018 | 2018 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Cloud Storage | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Innocent
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Innocent Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Innocent Technographics
Innocent is a Professional Services organization based in United Kingdom,
with around 800 employees and annual revenues of $557.0 million.
Innocent operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Avature CRM and Microsoft 365,
covering areas like ERP Financial, Candidate Relationship Management and Collaboration.
Innocent has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Avature.
Innocent recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2022, Adobe Experience Manager in 2021 and Microsoft Dynamics 365 Supply Chain Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Innocent’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Innocent’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Innocent technographics profile,
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