Sheffield, S9 2BU,
United Kingdom
Insight Direct UK Technographics
Insight Direct UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Insight Direct UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 816 Insight Direct UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Insight Direct UK has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Aimtell for Customer Engagement in 2021, Akamai mPulse for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Insight Direct UK is running and its propensity to invest more and deepen its relationship with Google , Aimtell , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Insight Direct UK revenues, which have grown to $742.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Insight Direct UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Insight Direct UK Tech Stack and Enterprise Applications
Insight Direct UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Insight Direct UK implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is cited on the company website and was provisioned as a cloud hosted SaaS productivity suite for the UK organization, covering approximately 816 employees and supporting corporate productivity and client facing professional services functions.
Google Workspace (Formerly Google G-Suite) was configured to deliver core collaboration capabilities including Gmail for corporate email, Google Drive and Shared drives for document storage, Docs, Sheets and Slides for real time co authoring, Google Calendar for scheduling, and Google Meet for video conferencing. Administrative functionality was exercised through the Google Workspace admin console to manage user accounts, groups, domain settings, mobile access and basic device administration, aligning with standard Collaboration category capabilities.
Operational governance centered on centralized administration and user provisioning, with policy controls for access management and data retention applied via the platform administrative controls. The implementation supported cross functional use across Insight Direct UK business units, embedding Google Workspace as the organization level Collaboration platform and corporate productivity backbone.
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Insight Direct UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aimtell | Legacy | Aimtell | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Insight Direct UK implemented Aimtell on its website to address Customer Engagement and to support digital marketing and customer outreach. Insight Direct UK deployed Aimtell as the web push and on-site messaging engine for the company website, embedding Aimtell workflows into the site to capture subscriptions and deliver targeted browser notifications.
Aimtell was configured to run event-triggered web push notifications, subscription prompt logic, audience segmentation, and campaign orchestration. Configuration work focused on consent capture, subscription lifecycle management, message templating, and timing rules to enable behavioral messaging and recurring campaign scheduling for marketing-driven engagement.
The deployment targeted the company web channel and was operated by digital marketing and customer experience teams, providing site-level governance for opt-in rates and messaging cadence. Governance practices implemented included content approval workflows, segmentation rule management, and consent aligned messaging controls to ensure communications comply with site privacy and consent requirements.
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Data Management Platform | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Insight Direct UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019 Insight Direct UK implemented Akamai mPulse on its corporate website. Insight Direct UK deployed Akamai mPulse as an Application Performance Management solution to support digital customer experience and web operations.
The implementation centered on Akamai mPulse real user monitoring, with client side JavaScript instrumentation capturing page timing, resource timing, and session-level performance telemetry. Configuration focused on performance dashboards and segmentation, enabling the digital and web teams to analyze browser, device, and page-level metrics in Akamai mPulse.
Operational coverage was limited to the public website, with the configuration scoped to web operations, digital experience, and marketing stakeholders. Rollout details reflect a web instrumentation approach, including tagging and sampling strategies consistent with Application Performance Management best practices, and governance by the site reliability and digital analytics teams.
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Insight Direct UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Insight Direct UK
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Apps Being Evaluated by Insight Direct UK Executives
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