Coventry, CV7 7TL,
United Kingdom
Instiller Technographics
Instiller Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Instiller and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Instiller employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Instiller has purchased the following applications: FreshBooks for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Salesflare CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Instiller is running and its propensity to invest more and deepen its relationship with FreshBooks , Google , Salesflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Instiller revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Instiller intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Instiller Tech Stack and Enterprise Applications
Instiller ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreshBooks | Legacy | FreshBooks | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Instiller implemented FreshBooks as its ERP Financial application. The five person professional services firm in the United Kingdom uses FreshBooks on their website to centralize accounting and client billing, with the FreshBooks application supporting standard ERP Financial capabilities such as invoicing, expense tracking, time-based billing and basic bookkeeping consistent with small business financial systems.
FreshBooks is surfaced through the company website to enable client-facing billing flows and online invoice delivery, and the implementation follows a cloud SaaS deployment pattern typical for a firm of this scale, minimizing on-premises infrastructure. Operational coverage centers on finance and client services, with internal workflows revised to channel time entries and project charges into FreshBooks for consolidated invoicing and bookkeeping.
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Instiller Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Instiller began using Google Workspace (Formerly Google G-Suite) as its primary collaboration platform, a fact observable from public site sources. Instiller Google Workspace (Formerly Google G-Suite) is identified in context of Collaboration and is used publicly on the company website, confirming adoption for core communications and team collaboration.
The deployment for a five person professional services firm is consistent with a lightweight cloud architecture centered on Gmail for email routing, Google Drive and Docs for document collaboration, and Google Calendar for scheduling, managed through the Google Admin console. Governance and operational scope are proportionate to the company size, with centralized account administration and basic access controls implied by standard Google Workspace administration workflows, supporting business functions including client communication, project documentation, and internal collaboration.
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Instiller CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesflare | Legacy | Salesflare CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Instiller deployed Salesflare CRM to capture and manage customer and prospect interactions for its UK professional services firm. The implementation includes a website-based capture layer, with Salesflare CRM used on their website to surface new leads directly into the system. This positions Salesflare CRM as the primary CRM for contact intake and pipeline staging at Instiller.
The deployment leverages standard CRM capabilities including contact and company records, opportunity and pipeline management, activity and interaction tracking, and email and calendar synchronization to maintain a consolidated activity history. Configuration emphasizes automated contact enrichment and lightweight sales automation workflows consistent with small-team CRM practices. The setup focuses on streamlined pipelines, activity-based reminders, and centralized record keeping to support business development and client engagement.
Operational coverage spans the entire five-person organization, supporting sales, client engagement, and delivery touchpoints rather than a multi-department enterprise roll-out. Governance is implemented with centralized contact ownership, basic permissioning, and simple workflow rules to match the small headcount and fast iteration needs. The Salesflare CRM instance is provisioned as a cloud SaaS solution integrated into the website for lead capture and daily client management.
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Customer Support | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Instiller IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Instiller
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Instiller Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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