Internet Brands
909 North Pacific Coast Highway, 11th Floor,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 310-280-4000
Professional Services
Internet Brands Technographics
Internet Brands Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Internet Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Internet Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Internet Brands has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2017, Clearstar ESR Check for BackGround Screening in 2016, FreshIdeas gupshup for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Internet Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Clearstar , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Internet Brands revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Internet Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Internet Brands Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Internet Brands implemented Microsoft Dynamics GP as its ERP Financial application to centralize core accounts receivable and procurement accounting workflows. Microsoft Dynamics GP was configured to support high-volume invoicing, collections, receivables aging, payment posting, and purchase order entry across finance operations.
The deployment emphasized the Accounts Receivable functional scope, with Microsoft Dynamics GP handling daily and bi-monthly billing cycles including the production of over 300 invoices monthly, collections activities via phone, email, and hard letters, aging reconciliation, and generation of client account summaries. The system supported payment processing workflows, with credit card charge posting performed in Microsoft Dynamics GP alongside manual or portal-based merchant processing such as authorize.net, PayPal cash downloads and entry, and ACH reconciliation for electronic payments.
Integrations implemented were operationally focused, linking Microsoft Dynamics GP payment posting with external merchant channels and bank reconciliation feeds to support cash application and ACH workflows. Operational coverage included finance and accounts receivable staff, with specific AR activity documented by personnel based in El Segundo, CA, indicating site-level transaction processing within the company finance organization.
Governance and process changes centered on establishing recurring billing cadences, standardized collections workflows, aging and reconciliation procedures, and purchase order entry and review processes within Microsoft Dynamics GP. These configuration and workflow patterns reflect typical ERP Financial practice for centralized invoice issuance, payment application, and procure-to-pay recordkeeping.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clearstar | Legacy | Clearstar ESR Check | BackGround Screening | HCM | n/a | 2016 | 2016 |
In 2016, Internet Brands implemented Clearstar ESR Check. The Clearstar ESR Check application, classified as BackGround Screening, was deployed to support recruiting and HR functions for high-volume hiring workflows at Internet Brands.
Implementation centered on applicant screening orchestration, enabling structured background checks, social media screening, and reference checks as part of the recruitment lifecycle. The Clearstar ESR Check deployment was used to prepare and validate new-hire paperwork to meet legislative requirements, maintain hire and termination data, and generate hiring reports for managers.
Operational use integrated Clearstar ESR Check with the recruiting technology stack that Internet Brands recruiters and coordinators used, specifically Jobvite for applicant tracking and DocuSign for paperwork execution, while recruiting teams also worked with Microsoft Suite and Google Suite for scheduling and administrative coordination. The configuration supported coordination between recruiters, hiring managers, and recruiting coordinators to schedule phone, video, and onsite interviews at scale.
Governance and process changes included formalizing background and reference checks as a repeatable step in the hiring workflow, training recruiters and recruiting coordinator interns on screening procedures, and designating recruiting coordinators as process subject matter experts to ensure consistent practices. The Clearstar ESR Check implementation emphasized standardized screening workflows, document handling, and reporting to operationalize hiring compliance and recruiter coordination.
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Core HR | HCM |
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2016 | 2018 |
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Core HR | HCM |
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2005 | 2015 |
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Learning and Development | HCM |
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2010 | 2013 |
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Payroll | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2013 | 2013 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreshIdeas | Legacy | FreshIdeas gupshup | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 Internet Brands implemented FreshIdeas gupshup within its Chatbots and Conversational AI portfolio. FreshIdeas published a Whatfix digital adoption case for Baystone Media, part of Internet Brands, documenting a product adoption implementation that reduced inbound calls by approximately 10 percent and support tickets by approximately 4.17 percent in the United States.
The FreshIdeas gupshup deployment centered on core conversational AI capabilities typical of the Chatbots and Conversational AI category, including scripted conversational flows, intent classification, natural language understanding and automated escalation paths to live agents. Configuration emphasized conversation design aligned to product adoption journeys, and analytics instrumentation to track interaction volumes and escalation triggers.
Implementation documentation was captured through a Whatfix digital adoption program at Baystone Media, linking in-application guidance to the conversational prompts used by FreshIdeas gupshup. Operational scope described in the case focuses on Baystone Media within Internet Brands, impacting customer support and product adoption teams in the United States.
Governance and rollout practices described in the Whatfix case include scripted content controls, staged configuration updates and alignment between support workflows and conversational scripts. The published outcome highlights reduced inbound call volume and fewer support tickets as part of the product adoption effort documented by FreshIdeas.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Internet Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Internet Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Internet Brands Technographics
Internet Brands is a Professional Services organization based in United States,
with around 7000 employees and annual revenues of $1.60 billion.
Internet Brands operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Clearstar ESR Check and FreshIdeas gupshup,
covering areas like ERP Financial, BackGround Screening and Chatbots and Conversational AI.
Internet Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Clearstar and FreshIdeas.
Internet Brands recently adopted applications including
FreshIdeas gupshup in 2022, FreshIdeas Freshdesk in 2022 and Salesforce Pardot in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Internet Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Internet Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Internet Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.