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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Jumia Nigeria
Location
Plot 131 Ajose Adeogun Street, Victoria Island,
Lagos, 101241,
Nigeria
Website
https://www.jumia.com.ng/
Phone
234 700-600-0000
Artw industry
Retail
Employee
Revenue

Jumia Nigeria Technographics

Jumia Nigeria Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Jumia Nigeria and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Jumia Nigeria employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Jumia Nigeria has purchased the following applications: papaya CMS for Web Content Management in 2015, Mabaya for Digital Advertising Platform in 2021, Tsuru Platform for Apps Development in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Jumia Nigeria is running and its propensity to invest more and deepen its relationship with papaya CMS , Mabaya , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Jumia Nigeria revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Jumia Nigeria intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Jumia Nigeria Tech Stack and Enterprise Applications

Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
papaya CMS Legacy papaya CMS Web Content Management Content Management n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mabaya Legacy Mabaya Digital Advertising Platform CRM n/a 2021 2021
In 2021, Jumia Nigeria implemented Mabaya as the backend for its Sponsored Products across its African marketplaces. Mabaya is a Digital Advertising Platform that enables sellers to purchase click packages and boost product visibility on category and search pages. The implementation centers on a Sponsored Products module that manages click package inventory, ad serving on category and search placements, and seller purchase workflows. Configuration work focused on exposing purchase options in seller interfaces and configuring ad placement rules to align with marketplace category pages. Reporting and campaign status capabilities are surfaced to sellers through marketplace dashboards as described in vendor and seller documentation. Mabaya integrates with Jumia marketplace listing and search infrastructure to surface promoted inventory on category and search pages, and it ties into seller commerce flows to capture click package purchases. Operational ownership spans seller operations, marketplace merchandising, and marketing teams across Jumia's Africa region marketplaces. The deployment functions as retail media infrastructure enabling in market advertising across multiple country sites within the continent. Governance relies on vendor and seller documentation for usage guidelines and seller onboarding, with policy controls implemented at the ad placement and package configuration layers. Sellers have used Mabaya Sponsored Products to increase product visibility and sales as documented by vendor and seller materials. The deployment positions Mabaya as Jumia Nigeria's primary Digital Advertising Platform for retail media across its marketplace ecosystem.
Sales Automation, CRM, Sales Engagement CRM 2017 2017
Tag Management CRM 2019 2019
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tsuru Legacy Tsuru Platform Apps Development PaaS n/a 2018 2018
In 2018 Jumia Nigeria's travel unit Jumia Travel implemented Tsuru Platform as part of its Apps Development and site reliability engineering efforts. The Tsuru Platform was adopted to run and scale private microservices and streamline application deployments across Jumia's pan African operations, with production workloads hosted on AWS. This positioned Tsuru Platform as the PaaS layer supporting application lifecycle workflows and SRE runbooks within the company. Configuration emphasized PaaS and DevOps capabilities aligned with Apps Development, including automated application deployment, service scaling, and accelerated service onboarding. Integrations explicitly included AWS for production hosting and platform components for build, deploy, and process management consistent with a platform as a service implementation. Operational ownership rested with application development teams and SRE functions across regions, and governance focused on platform level deployment automation and service onboarding controls, with reported outcomes of faster onboarding of services, reduced operational overhead and stable production operation on AWS.
Test Automation Platform PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DDoS Protection CyberSecurity 2016 2016
Identity and Access Management (IAM) CyberSecurity 2017 2017

IT Decision Makers and Key Stakeholders at Jumia Nigeria

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Jumia Nigeria Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Jumia Nigeria IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Jumia Nigeria digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Jumia Nigeria Technographics
Jumia Nigeria is a Retail organization based in Nigeria, with around 800 employees and annual revenues of $100.0 million.
Jumia Nigeria operates a diverse technology stack with applications such as papaya CMS, Mabaya and Tsuru Platform, covering areas like Web Content Management, Digital Advertising Platform and Apps Development.
Jumia Nigeria has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as papaya CMS, Mabaya and Tsuru.
Jumia Nigeria recently adopted applications including WireMock in 2023, jsDelivr CDN in 2023 and Mabaya in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Jumia Nigeria’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Jumia Nigeria’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Jumia Nigeria technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.