List of Mabaya Customers
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Since 2010, our global team of researchers has been studying Mabaya customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mabaya for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mabaya for Digital Advertising Platform include: Kaufland, a Germany based Retail organisation with 155000 employees and revenues of $36.70 billion, Bol.com Netherlands, a Netherlands based Retail organisation with 3000 employees and revenues of $3.13 billion, Jumia Nigeria, a Nigeria based Retail organisation with 800 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Mabaya, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mabaya customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bol.com Netherlands | Retail | 3000 | $3.1B | Netherlands | Mabaya | Mabaya | Digital Advertising Platform | 2021 | n/a | In 2021, Bol.com Netherlands moved its Sponsored Products advertising onto Mabaya, implementing Mabaya as its Digital Advertising Platform for retail media. The change, effective January 1, 2021, centralized self service Sponsored Products capabilities for vendors and brands operating on the Bol.com marketplace. Mabaya provided keyword-level targeting and expanded campaign controls, delivering more granular bidding, reporting and campaign insights for advertisers. Functional modules configured in the deployment emphasized campaign configuration, bid management, and advertiser reporting workflows consistent with retail media and marketing operations. The implementation scope covered vendors and brands across the Bol.com marketplace in the Benelux region and targeted marketplace advertising functions rather than core commerce operations. Governance shifted campaign execution toward a self service model for advertisers, enabling decentralized campaign management while Mabaya remained the centralized Digital Advertising Platform for Sponsored Products on Bol.com. | |
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Jumia Nigeria | Retail | 800 | $100M | Nigeria | Mabaya | Mabaya | Digital Advertising Platform | 2021 | n/a | In 2021, Jumia Nigeria implemented Mabaya as the backend for its Sponsored Products across its African marketplaces. Mabaya is a Digital Advertising Platform that enables sellers to purchase click packages and boost product visibility on category and search pages. The implementation centers on a Sponsored Products module that manages click package inventory, ad serving on category and search placements, and seller purchase workflows. Configuration work focused on exposing purchase options in seller interfaces and configuring ad placement rules to align with marketplace category pages. Reporting and campaign status capabilities are surfaced to sellers through marketplace dashboards as described in vendor and seller documentation. Mabaya integrates with Jumia marketplace listing and search infrastructure to surface promoted inventory on category and search pages, and it ties into seller commerce flows to capture click package purchases. Operational ownership spans seller operations, marketplace merchandising, and marketing teams across Jumia's Africa region marketplaces. The deployment functions as retail media infrastructure enabling in market advertising across multiple country sites within the continent. Governance relies on vendor and seller documentation for usage guidelines and seller onboarding, with policy controls implemented at the ad placement and package configuration layers. Sellers have used Mabaya Sponsored Products to increase product visibility and sales as documented by vendor and seller materials. The deployment positions Mabaya as Jumia Nigeria's primary Digital Advertising Platform for retail media across its marketplace ecosystem. | |
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Kaufland | Retail | 155000 | $36.7B | Germany | Mabaya | Mabaya | Digital Advertising Platform | 2019 | n/a | In 2019, Kaufland implemented Mabaya as a Digital Advertising Platform to power retail media on the Kaufland marketplace. The deployment enabled Sponsored Product and Sponsored Brand advertising and was described as powered by Mabaya Criteo technology in public reporting and documentation. Mabaya was configured to deliver advertiser-facing campaign management, targeting for search and category page placements, and reporting and conversion measurement capabilities. The implementation supports standard digital advertising workflows for campaign setup, creative assignment, placement targeting, and measurement, with conversion tracking referenced in Kaufland advertising and privacy documentation. Conversion tracking integration is explicitly referenced in Kaufland’s advertising and privacy materials, indicating measurement and attribution integration for marketplace advertisers. The retail media implementation covers paid placements on search and category pages of the Kaufland marketplace in Germany, and it supports advertisers buying placements through the marketplace advertising function. Rollout included advertiser onboarding and the configuration of conversion measurement tied to Kaufland’s advertising privacy disclosures, creating governance controls around data capture and reporting. Operationally the deployment centralized marketplace advertising capabilities into a platform model, standardizing campaign administration and measurement workflows for Kaufland’s marketing and advertising functions through Mabaya. |
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