Kantar TNS
6 More London Place,
London, SE12DB,
United Kingdom
London, SE12DB,
United Kingdom
44 78-2528-1352
Professional Services
Kantar TNS Technographics
Kantar TNS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kantar TNS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Kantar TNS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kantar TNS has purchased the following applications: Microsoft Power BI for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2015, Teradata Vantage CX for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kantar TNS is running and its propensity to invest more and deepen its relationship with Microsoft , Teradata , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kantar TNS revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kantar TNS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kantar TNS Tech Stack and Enterprise Applications
Kantar TNS Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Kantar TNS implemented Microsoft Power BI. Microsoft Power BI is deployed on their website to deliver embedded analytics and interactive reporting, addressing use cases in the Analytics and BI category. The deployment exposes interactive dashboards and reports for both client-facing and internal insight workflows, leveraging Power BI visualization, report authoring and workspace organization capabilities. The implementation emphasizes web-embedded delivery of insights alongside centralized report management.
Architecturally the rollout aligns with a web-embedding model where Power BI content is rendered in-browser and published through tenant workspaces, enabling content lifecycle control and role-based access management. Operational scope combines digital channels and analytics teams, with the platform used to surface market research outputs and standardize reporting across web touchpoints. Governance is implemented through Power BI workspace permissions, dataset refresh schedules and centralized tenant settings to manage access and content distribution.
|
Kantar TNS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Kantar TNS implemented Microsoft 365 to establish a unified Collaboration platform across its global organisation. Kantar TNS deployed Microsoft 365 to support corporate collaboration and knowledge worker functions for a 30,000 person professional services firm, and references to Microsoft 365 are visible in the company web presence.
The Microsoft 365 implementation centers on core Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for document management and intranet content, and Microsoft Teams for persistent chat and meetings. The architecture follows a tenant-based cloud SaaS model with centralized identity and access control through Azure Active Directory, and the environment leverages built-in information governance features such as retention policies and eDiscovery to manage content lifecycle and compliance.
Operational coverage included global corporate functions, project teams, and internal knowledge management to support distributed research and client-facing activities. Governance combined centralized IT policy configuration with delegated site and team administration to balance corporate control and local content ownership, and public website assets show Microsoft 365 artifacts tied to the company web presence.
|
Kantar TNS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teradata | Legacy | Teradata Vantage CX | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Kantar TNS implemented Teradata Vantage CX to centralize customer analytics within its Customer Experience capability. The deployment established a centralized analytic environment using Teradata Vantage CX as the primary platform for unifying customer and panel data to support client facing insights.
Configuration prioritized Customer Experience functions including unified customer profiles, segmentation and cohort analysis, journey analytics, and analytics ready data marts for reporting and visualization. Teradata Vantage CX was configured to host SQL based analytical pipelines and model scoring, enabling standardized model execution and reuse across research and consulting engagements.
Data ingestion pipelines consolidated survey feeds, panel datasets, and enterprise customer records into the Vantage CX data model, supporting customer insights, CX consulting, and client delivery teams. The platform produced repeatable analytics outputs and served dashboards and exports used in client engagements.
Governance was formalized with role based access controls, standardized data models, and model governance processes to control analytical outputs and client deliverables. Operational changes included embedding Teradata Vantage CX outputs into existing insight delivery workflows and creating analytic owners within the insights organization.
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
Kantar TNS PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Kantar TNS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Kantar TNS CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Kantar TNS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kantar TNS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kantar TNS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kantar TNS digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kantar TNS Technographics
Kantar TNS is a Professional Services organization based in United Kingdom,
with around 30000 employees and annual revenues of $7.50 billion.
Kantar TNS operates a diverse technology stack with applications such as
Microsoft Power BI, Microsoft 365 and Teradata Vantage CX,
covering areas like Analytics and BI, Collaboration and Customer Experience.
Kantar TNS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Teradata.
Kantar TNS recently adopted applications including
Lumen CDN in 2021, Microsoft Power BI in 2020 and Teradata Vantage CX in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kantar TNS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kantar TNS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kantar TNS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.