London, SE12DB,
United Kingdom
Kantar TNS Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kantar TNS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Kantar TNS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kantar TNS has purchased the following applications: Microsoft Power BI for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2015, Teradata Vantage CX for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kantar TNS is running and its propensity to invest more and deepen its relationship with Microsoft , Teradata , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kantar TNS revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kantar TNS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teradata | Legacy | Teradata Vantage CX | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Kantar TNS implemented Teradata Vantage CX to centralize customer analytics within its Customer Experience capability. The deployment established a centralized analytic environment using Teradata Vantage CX as the primary platform for unifying customer and panel data to support client facing insights.
Configuration prioritized Customer Experience functions including unified customer profiles, segmentation and cohort analysis, journey analytics, and analytics ready data marts for reporting and visualization. Teradata Vantage CX was configured to host SQL based analytical pipelines and model scoring, enabling standardized model execution and reuse across research and consulting engagements.
Data ingestion pipelines consolidated survey feeds, panel datasets, and enterprise customer records into the Vantage CX data model, supporting customer insights, CX consulting, and client delivery teams. The platform produced repeatable analytics outputs and served dashboards and exports used in client engagements.
Governance was formalized with role based access controls, standardized data models, and model governance processes to control analytical outputs and client deliverables. Operational changes included embedding Teradata Vantage CX outputs into existing insight delivery workflows and creating analytic owners within the insights organization.
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2013 | 2013 |
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