List of Teradata Vantage CX Customers
Teradata Corporation
17095 Via Del Campo,
San Diego, 92127, CA,
United States
San Diego, 92127, CA,
United States
1 866 548-8348
Professional Services
5700
$1.7B
Since 2010, our global team of researchers has been studying Teradata Vantage CX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Teradata Vantage CX for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Teradata Vantage CX for Customer Experience include: Air France-KLM, a France based Transportation organisation with 78399 employees and revenues of $36.48 billion, ViacomCBS, a United States based Media organisation with 22109 employees and revenues of $25.29 billion, Lloyds Banking Group, a United Kingdom based Banking and Financial Services organisation with 61228 employees and revenues of $24.18 billion, Kantar TNS, a United Kingdom based Professional Services organisation with 30000 employees and revenues of $7.50 billion, American Eagle Outfitters, a United States based Retail organisation with 43000 employees and revenues of $5.26 billion and many others.
Contact us if you need a completed and verified list of companies using Teradata Vantage CX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Teradata Vantage CX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air France-KLM | Transportation | 78399 | $36.5B | France | Teradata | Teradata Vantage CX | Customer Experience | 2018 | n/a |
In 2018 Air France-KLM implemented Teradata Vantage CX for Customer Experience to centralize passenger journey data across the group, supporting the company as it connects more than 100M passengers a year. The implementation frames customer experience broadly, capturing signals from pre-booking web searches through booking, check-in, departures, flight disruption management, arrivals, baggage claim, and post-travel feedback, including unstructured social media data captured on Teradata Vantage CX.
The deployment emphasizes omnichannel data ingestion and journey analytics, with Teradata Vantage CX configured to process both structured operational events and unstructured text from social channels. Functional capabilities implemented include customer journey orchestration analytics, disruption analytics tied to operational events, and feedback analytics for post-travel communications, leveraging Vantage CX for large scale data processing and customer behavior modeling.
Integrations focus on operational touch points and customer engagement channels rather than specific vendor names, linking reservation and booking feeds, check-in and departure event streams, baggage tracking inputs, contact center interactions, mobile app telemetry, and social media ingestion into a unified analytics fabric. Teradata Vantage CX acts as the analytics and data management layer that consolidates these streams to enable cross-channel insight and event correlation across the travel lifecycle.
Governance and operational scope center on cross-functional workflows, aligning customer experience, operations, digital channels, and contact center teams around journey based metrics and event driven processes. Rollout and ongoing use emphasize centralized data stewardship and journey centric workflows to support communication, disruption handling, and continuous feedback analysis across the Air France-KLM Group.
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American Eagle Outfitters | Retail | 43000 | $5.3B | United States | Teradata | Teradata Vantage CX | Customer Experience | 2018 | n/a |
In 2018, American Eagle Outfitters implemented Teradata Vantage CX to support Customer Experience initiatives. The deployment focused on data driven marketing and geospatial analytics to refine multi-channel engagement strategies aimed at millennial consumers. Teradata Vantage CX was used to centralize customer profiles, enable behavioral and location based segmentation, and orchestrate coordinated campaigns across digital, mobile, email and in-store touchpoints. The platform underpinned audience activation workflows designed to deliver context aware messaging and timing informed by location signals and engagement history.
Architecture and functional workstreams emphasized geospatial analytics, customer segmentation, campaign orchestration, profile enrichment and analytics driven audience activation within Teradata Vantage CX. Operational ownership sat with marketing and analytics teams who defined segmentation rules, campaign workflows and measurement pipelines, and who coordinated execution across channels. Governance centered on standardized data modeling, segmentation taxonomies and campaign workflow controls to maintain consistent audience definitions and messaging logic. Integrations were established with transactional and engagement data sources to feed customer profiles and behavioral signals into Teradata Vantage CX for batch and streaming driven orchestration across channels.
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Kantar TNS | Professional Services | 30000 | $7.5B | United Kingdom | Teradata | Teradata Vantage CX | Customer Experience | 2018 | n/a |
In 2018 Kantar TNS implemented Teradata Vantage CX to centralize customer analytics within its Customer Experience capability. The deployment established a centralized analytic environment using Teradata Vantage CX as the primary platform for unifying customer and panel data to support client facing insights.
Configuration prioritized Customer Experience functions including unified customer profiles, segmentation and cohort analysis, journey analytics, and analytics ready data marts for reporting and visualization. Teradata Vantage CX was configured to host SQL based analytical pipelines and model scoring, enabling standardized model execution and reuse across research and consulting engagements.
Data ingestion pipelines consolidated survey feeds, panel datasets, and enterprise customer records into the Vantage CX data model, supporting customer insights, CX consulting, and client delivery teams. The platform produced repeatable analytics outputs and served dashboards and exports used in client engagements.
Governance was formalized with role based access controls, standardized data models, and model governance processes to control analytical outputs and client deliverables. Operational changes included embedding Teradata Vantage CX outputs into existing insight delivery workflows and creating analytic owners within the insights organization.
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Lloyds Banking Group | Banking and Financial Services | 61228 | $24.2B | United Kingdom | Teradata | Teradata Vantage CX | Customer Experience | 2010 | n/a |
In 2010 Lloyds Banking Group deployed Teradata Vantage CX on AWS to consolidate, analyze, and activate customer data, positioning the initiative within the Customer Experience category. Teradata Vantage CX is the central platform used to unify cross‑channel customer signals and support analytics and activation workflows across the bank.
The implementation emphasizes data consolidation and journey analytics, with configuration focused on end to end customer journey visibility, event sensing to detect customer pain points and opportunities, and activation capabilities to drive personalized communications. Functional capabilities include segmentation and profile unification, analytics for journey orchestration, and channel activation to web and mobile endpoints through Teradata Vantage CX.
Operationally the deployment is cloud hosted on AWS and spans numerous departments and touchpoints across Lloyds Banking Group, supporting marketing, digital channels, and customer service workflows. Integrations explicitly include the Lloyds website and mobile app as activation sinks, enabling timed and personalized messaging driven by the consolidated customer data layer.
Governance and operational control center on centralized customer data management and cross‑departmental data access to enable consistent journey insights and response logic. The stated outcomes are enhanced understanding of the full customer journey, the ability to sense and react to customer pain points and opportunities, and the delivery of highly personalized and timely communications through the website and mobile app, all delivered via Teradata Vantage CX in the Customer Experience category.
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ViacomCBS | Media | 22109 | $25.3B | United States | Teradata | Teradata Vantage CX | Customer Experience | 2017 | n/a |
In 2017, ViacomCBS implemented Teradata Vantage CX to centralize audience analytics and support advanced audience targeting across its media inventory. The Teradata Vantage CX deployment was positioned within the Customer Experience category and focused on delivering insights and optimization for advertising revenue across TV, digital, social, OTT, and mobile channels.
The implementation emphasized functional capabilities for audience segmentation, advanced targeting, campaign measurement, and optimization workflows, with configuration to surface actionable insights for direct sales and cross-functional revenue teams. Teradata Vantage CX was used to reconcile multi-source audience signals into unified data models and to operationalize targeting and campaign optimization for planners and account teams.
Operationally the platform was embedded in workflows across sales, marketing, and research, and supported the eastern region sales organization and cross-functional planners who executed go-to-market plans for OTT, mobile, social, and experiential products. The deployment informed product positioning and campaign strategy, and it provided the analytics foundation for structuring and closing multifaceted advertising deals across media types.
Governance included revenue growth guidelines and a feedback loop from sales into product development and marketing to refine targeting and monetization tactics. Sales leadership reported managing $25M plus in annual revenue and achieving 100 percent sales targets over a three year period while using Teradata Vantage CX insights to drive advertising revenue across all media.
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Teradata Vantage CX Coverage
Teradata Vantage CX is a Customer Experience solution from Teradata.
Companies worldwide use Teradata Vantage CX, from small firms to large enterprises across 21+ industries.
Organizations such as Air France-KLM, ViacomCBS, Lloyds Banking Group, Kantar TNS and American Eagle Outfitters are recorded users of
Teradata Vantage CX for Customer Experience.
Companies using Teradata Vantage CX are most concentrated in Transportation, Media and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Teradata Vantage CX are most concentrated in France, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Teradata Vantage CX across Americas, EMEA, and APAC.
Companies using Teradata Vantage CX range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of Teradata Vantage CX include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Teradata Vantage CX customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.