KING Software
Watermanweg 34,
Rotterdam, 3067 GG,
Netherlands
Rotterdam, 3067 GG,
Netherlands
31 88 033 5300
Professional Services
KING Software Technographics
KING Software Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by KING Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 KING Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KING Software has purchased the following applications: Microsoft 365 for Collaboration in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021, Pathwire Mailgun for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KING Software is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , SharpSpring or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KING Software revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KING Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
KING Software Tech Stack and Enterprise Applications
KING Software Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, KING Software implemented Microsoft 365 as its primary Collaboration platform to support internal communications and document workflows for its 70-employee professional services operations in the Netherlands. The implementation is visible on the company website where Microsoft 365 is referenced, indicating public-facing use of Microsoft 365 artifacts or hosted collaboration endpoints.
The deployment leverages core Microsoft 365 capabilities typical for Collaboration platforms, including cloud email and calendaring, real-time chat and meetings, and cloud document libraries and sync for content collaboration. Configuration emphasis is on centralized administration, role-based access controls, and tenant-level policy management to govern permissions and data access across sales, delivery, and operations teams. KING Software Microsoft 365 Collaboration supports unified communication, file sharing, and collaborative authoring workflows, and the rollout aligns operational ownership with IT administration for ongoing configuration and user lifecycle management.
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KING Software CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, KING Software implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform to manage programmatic advertising on its corporate website. The deployment supports the Netherlands based professional services firm's marketing and digital channels, concentrating on programmatic inventory and audience reach rather than backend enterprise systems.
Xandr Invest (ex AppNexus DSP) is configured to run core DSP functions including bid management and real time programmatic buying, campaign setup and creative trafficking, audience targeting and frequency controls, and performance reporting. The implementation consolidates campaign management and reporting modules to centralize creative assets, bid strategies, pacing controls, and measurement for display and video inventory.
The platform is instrumented on the KING Software website for tag based ad serving and programmatic impressions, reflecting a cloud delivered DSP architecture that routes real time bid requests and reporting through vendor managed endpoints. Operational coverage is focused on the marketing organization and web property, with campaign execution tied to the corporate site and digital channels.
Governance emphasizes campaign workflows and spend controls within marketing, with campaign approval processes, targeting rule enforcement, and pacing settings embedded in DSP configuration to manage inventory and audience segmentation. Xandr Invest (ex AppNexus DSP) therefore provides centralized campaign orchestration for KING Software, enabling iterative campaign setups and ongoing campaign management.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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KING Software PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, KING Software implemented Pathwire Mailgun on its website to support Transactional Email workflows. The deployment uses Pathwire Mailgun as a cloud SaaS SMTP and HTTP API endpoint integrated into the website backend to send account notifications, password resets and service alerts. Pathwire Mailgun functionality was configured for transactional routing, API-based sending and webhook event handling to capture delivery, bounce and complaint events. KING Software Pathwire Mailgun Transactional Email relationship centers on customer-facing messaging tied to the professional services delivery model.
Implementation details included DNS authentication configuration such as SPF and DKIM, API key management and provision of webhook endpoints for event ingestion, enabling the website application stack to process delivery and bounce notifications. Operational ownership is assigned to engineering and customer support for template management, incident response and deliverability monitoring, with the rollout focused on the production website environment. Governance practices introduced template version control and automated event processing through Pathwire Mailgun webhooks to stabilize transactional message flows.
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IT Decision Makers and Key Stakeholders at KING Software
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Apps Being Evaluated by KING Software Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from KING Software IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the KING Software digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD KING Software Technographics
KING Software is a Professional Services organization based in Netherlands,
with around 70 employees and annual revenues of $7.0 million.
KING Software operates a diverse technology stack with applications such as
Microsoft 365, Xandr Invest (ex AppNexus DSP) and Pathwire Mailgun,
covering areas like Collaboration, Digital Advertising Platform and Transactional Email.
KING Software has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Sinch.
KING Software recently adopted applications including
Pathwire Mailgun in 2022, Xandr Invest (ex AppNexus DSP) in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of KING Software’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates KING Software’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete KING Software technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.