Krombacher Germany
Hagener Strasse 261,
Kreuztal, 57223,
Germany
Kreuztal, 57223,
Germany
49 2732-880-880
Consumer Packaged Goods
Krombacher Germany Technographics
Krombacher Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Krombacher Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1151 Krombacher Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Krombacher Germany has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2022, Zoom for Audio Video and Web Conferencing in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Krombacher Germany is running and its propensity to invest more and deepen its relationship with Salesforce , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Krombacher Germany revenues, which have grown to $733.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Krombacher Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Krombacher Germany Tech Stack and Enterprise Applications
Krombacher Germany AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Krombacher Germany deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. Salesforce Chat was implemented to provide live agent interactions and asynchronous conversational handling within the Chatbots and Conversational AI category.
The implementation centers on an embedded web chat widget that surfaces to site visitors and routes sessions into the Salesforce Chat agent interface. Functional capabilities configured include chat session handling, automated routing and queuing, transcript capture, session context persistence for follow up, canned response templates, and agent presence management.
Operational coverage focuses on customer service and consumer engagement teams supporting web visitors to the Krombacher website in Germany, with chat routing and escalation policies aligned to existing support workflows. Governance is applied through Salesforce configuration controls, agent permissioning, and operational monitoring of chat traffic and session handoffs to maintain consistent handling and oversight.
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Krombacher Germany Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Krombacher Germany implemented Zoom for Audio Video and Web Conferencing to support remote collaboration and external engagement. Krombacher uses Zoom on their website to provide web conferencing access for external partners, customer-facing events, and public meeting links, and the implementation centers on the Zoom application as the primary audio and video conferencing layer.
The deployment is structured as a centralized corporate communication service with Zoom providing standard conferencing capabilities including scheduled meetings, video and audio sessions, screen sharing, and session recording. Operational coverage spans core corporate functions such as sales, marketing, and internal communications, and governance is aligned to centralized account administration, meeting policy configuration, and user provisioning workflows. Zoom is the named application used by Krombacher for Audio Video and Web Conferencing and is integrated into the public website to enable direct web-based meeting access for external participants.
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Collaboration | Collaboration |
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2022 | 2022 |
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Krombacher Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Krombacher Germany implemented Hotjar on its public website. The implementation places Hotjar squarely in the Customer Experience category to capture behavioral analytics and qualitative feedback across consumer-facing pages.
The deployment uses the Hotjar client-side tracking snippet instrumented site-wide, configured to collect session recordings, heatmaps, on-page feedback widgets, and surveys, with controls for admin-side sampling and configuration. Instrumentation and data access are operated through the digital analytics and UX teams, who use Hotjar recordings and heatmaps to feed iterative website optimization and content decisions, while governance is enforced through centralized tag management and analytics workflows.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Krombacher Germany TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Krombacher Germany PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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Krombacher Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Krombacher Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Krombacher Germany
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Apps Being Evaluated by Krombacher Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Krombacher Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Krombacher Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Krombacher Germany Technographics
Krombacher Germany is a Consumer Packaged Goods organization based in Germany,
with around 1151 employees and annual revenues of $733.0 million.
Krombacher Germany operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Zoom and Hotjar,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Customer Experience.
Krombacher Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Zoom Video Communications and Contentsquare.
Krombacher Germany recently adopted applications including
Sophos Mobile in 2023, Okta Identity Cloud in 2023 and Salesforce Chat (formerly Salesforce Live Agent) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Krombacher Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Krombacher Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Krombacher Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.