Ksbw Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ksbw and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 Ksbw employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ksbw has purchased the following applications: EventSprout Ticketing Platform for Reservation and Booking Management in 2022, GumGum for Artificial Intelligence Marketing in 2021, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ksbw is running and its propensity to invest more and deepen its relationship with EventSprout , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ksbw revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ksbw intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EventSprout | Legacy | EventSprout Ticketing Platform | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Ksbw implemented EventSprout Ticketing Platform to manage public ticketing and event registration on its website. The deployment is positioned within the Reservation and Booking Management category and is delivered as a web-embedded ticketing layer on KSBW.com using the EventSprout Ticketing Platform.
The implementation leverages standard Reservation and Booking Management capabilities, including event creation and cataloging, configurable ticket types and pricing, hosted checkout and payment capture workflows, attendee registration and check-in support, and built-in reporting for event rosters. EventSprout Ticketing Platform is described in the deployment as the central system for ticket inventory, promo code management, and attendee communications, aligning platform configuration with editorial publishing schedules.
The EventSprout instance is integrated directly into the Ksbw website to surface ticket purchase flows within editorial and promotional pages, supporting marketing, audience engagement, and event operations functions. Operational coverage is focused on digital content teams and events staff within Ksbw, serving the broadcaster's United States audience through on-site ticket sales and registration workflows.
Governance for the deployment centers on Ksbw’s internal digital operations and content publishing processes, with event creation and ticketing workflows embedded into editorial release cycles. The rollout in 2022 emphasized on-site activation and operational handoff to editorial and events teams, with configuration choices reflecting common Reservation and Booking Management patterns rather than bespoke enterprise integrations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Loyalty | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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