Americana Group
Street 77 front of Royal Garden, Shuwaikh Industrial,
Kuwait City, x,
Kuwait
Kuwait City, x,
Kuwait
965 2223 0830
Consumer Packaged Goods
Americana Group Technographics
Americana Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Americana Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66000 Americana Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Americana Group has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Oracle BlueKai for Data Management Platform in 2014, New Relic APM for Application Performance Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Americana Group is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Americana Group revenues, which have grown to $3.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Americana Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Americana Group Tech Stack and Enterprise Applications
Americana Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Americana Group implemented Cisco Webex Meetings within its Audio Video and Web Conferencing stack and embedded the Cisco Webex Meetings join experience on its public website. The implementation exposes browser-based meeting join flows and hosted virtual meeting rooms directly from the corporate site to support external engagement and web-initiated sessions.
Configuration emphasizes core Audio Video and Web Conferencing capabilities, including video and audio sessions, screen sharing, meeting recording, host controls and participant management consistent with standard conferencing workflows. The Cisco Webex Meetings deployment is surfaced as an embeddable join widget or link pattern on the site, enabling browser access without requiring a separate desktop client.
Operationally the presence of Cisco Webex Meetings on americana-group.com positions the solution as the public-facing conferencing layer for live virtual sessions initiated from the corporate web estate. Governance is expected to leverage role-based host controls and meeting access settings typical for Cisco Webex Meetings to manage external session security and participant permissions.
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Americana Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle BlueKai | Data Management Platform | CRM | n/a | 2014 | 2014 |
In 2014, Americana Group deployed Oracle BlueKai on its website. Americana Group implemented Oracle BlueKai as a Data Management Platform to capture and centralize web behavioral signals from its corporate and brand properties.
Oracle BlueKai, the Data Management Platform, was configured to ingest site-level tags and cookie signals, normalize identifiers into unified audience profiles, and enable segmentation and audience orchestration. Implemented capabilities reflect standard DMP workflows including profile stitching, segment creation, and audience activation for digital marketing use cases.
The implementation is web-focused and operationally scoped to digital marketing and e-commerce functions, using site-captured behavioral data to inform targeting, personalization, and campaign audience lists. Data flows originate from customer-facing properties into Oracle BlueKai where audiences are built and prepared for downstream activation.
Governance emphasis for the deployment centers on tag governance, audience taxonomy, and privacy controls to align data collection with consent requirements and advertising compliance. Rollout and operational ownership are framed around centralizing audience data within marketing systems rather than enterprise-wide identity resolution.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Americana Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2014 | 2014 |
In 2014, Americana Group implemented New Relic APM on its public website, deploying the New Relic APM product as an Application Performance Management solution to instrument web application runtime and surface real time performance telemetry. The implementation is centered on website instrumentation, with the application name New Relic APM referenced in application pages and likely using agent based monitoring to collect server side and transaction level metrics for online properties.
The New Relic APM deployment likely included standard Application Performance Management capabilities such as transaction tracing, error and exception monitoring, aggregated performance metrics, and dashboarding for web application health and response times. Browser level monitoring and real user monitoring are consistent with this class of implementation and would extend visibility across front end and back end components, enabling engineers to correlate front end latency with server side traces.
Operational ownership appears focused on web operations, IT engineering, e commerce and site reliability teams, with New Relic APM feeding incident triage and release verification workflows. Governance and process alignment would concentrate on alerting thresholds, dashboard driven incident handoffs, and continuous monitoring during application releases, anchored by the New Relic APM instrumentation on Americana Group website.
|
Americana Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2017 | 2017 |
|
Americana Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Americana Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Americana Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Americana Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Americana Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Americana Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Americana Group Technographics
Americana Group is a Consumer Packaged Goods organization based in Kuwait,
with around 66000 employees and annual revenues of $3.20 billion.
Americana Group operates a diverse technology stack with applications such as
Cisco Webex Meetings, Oracle BlueKai and New Relic APM,
covering areas like Audio Video and Web Conferencing, Data Management Platform and Application Performance Management.
Americana Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Oracle and New Relic.
Americana Group recently adopted applications including
The Trade Desk in 2021, Intuit Mailchimp in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Americana Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Americana Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Americana Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.