Americana Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Americana Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66000 Americana Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Americana Group has purchased the following applications: Kyriba Treasury for Treasury Management in 2017, The Trade Desk for Marketing Automation in 2021, Oracle BlueKai for Data Management Platform in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Americana Group is running and its propensity to invest more and deepen its relationship with Kyriba , The Trade Desk , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Americana Group revenues, which have grown to $3.20 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Americana Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Americana Group is a Kuwaiti food company headquartered in Kuwait City. It operates food products throughout the Middle East and North Africa region, Americana Group is the largest integrated food company in the Middle East.

Scope and Challenges

The company is continually making improvements to ensure they are well equipped for the ever-changing market requirements.

That is why in 2017 they went on a journey to find the best suiting TRM solution to their needs, more specifically will give them a more accurate and real-time visibility into cash resources so the leadership can better plan and provide strategic guidance to fund new growth.

Outcome and Implications

Along with the continuous improvement approach in everything they do, is why they have partnered with Kyriba, to manage treasury more efficiently and make sure that the company is on par with the best global standards. 

 In addition to Kuwait Food Company, more than 20 leading corporates in the region are currently using Kyriba to enhance cash visibility and provide decision support to reduce borrowing costs, increase investment returns, and unlock working capital.