Labatt Breweries of Canada
207 Queens Quay W,
Toronto, M5J 1A7, ON,
Canada
Toronto, M5J 1A7, ON,
Canada
1 416-361-5050
Consumer Packaged Goods
Labatt Breweries of Canada Technographics
Labatt Breweries of Canada Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Labatt Breweries of Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3400 Labatt Breweries of Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Labatt Breweries of Canada has purchased the following applications: IBM Emptoris Contract for Contract Lifecycle Management in 2007, MyGeotab for Fleet Management in 2017, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Labatt Breweries of Canada is running and its propensity to invest more and deepen its relationship with IBM , Geotab , Koerber AG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Labatt Breweries of Canada revenues, which have grown to $780.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Labatt Breweries of Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Labatt Breweries of Canada Tech Stack and Enterprise Applications
Labatt Breweries of Canada Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Emptoris Contract | Contract Lifecycle Management | Content Management | n/a | 2007 | 2008 |
In 2007 Labatt Breweries of Canada implemented IBM Emptoris Contract as its Contract Lifecycle Management platform to manage procurement of industrial capital equipment and projects. The deployment targeted the Canadian business unit procurement organization and established a global process owner model for CAPEX sourcing while enabling the procurement team to act as the principal commercial negotiator for capital projects.
IBM Emptoris Contract was configured to support e-auction driven sourcing workflows, contract authoring and execution, and a centralized contract repository, aligning with standard Contract Lifecycle Management capabilities for sourcing, negotiation, and contract storage. The implementation emphasized e-auction tools during cost negotiations with contractors and suppliers, and supported supplier development and performance assessment workflows within the application.
Operational coverage included close collaboration with the Zone Brewery Support Engineering team and periodic support to other AB InBev affiliates on an as needed basis, providing a single sourcing workflow for CAPEX across the North America zone. The program also represented Labatt within Global Procurement programs and contributed to zone level cost leadership initiatives, reflecting a cross-site procurement coordination model.
Governance changes centered on formalizing the procurement organization as the principal commercial negotiator, instituting cross-functional councils for procurement decisions, and embedding the AB InBev Way of Procurement into sourcing practices and contract governance. Supplier management processes were integrated into procurement workflows to drive performance assessment and supplier development through the Contract Lifecycle Management platform.
The implementation supported negotiation activity with a stated scope of annual contract spend responsibility of approximately C$48 million as of 2011, and it enabled the development and successful implementation of cost leadership programs for CAPEX in the North America zone. Labatt used IBM Emptoris Contract to operationalize sourcing discipline, supplier performance oversight, and centralized contract management across its CAPEX procurement function.
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Labatt Breweries of Canada SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Geotab | Legacy | MyGeotab | Fleet Management | SCM | n/a | 2017 | 2018 |
In 2017 Labatt Breweries of Canada deployed MyGeotab as its Fleet Management application to standardize telematics and driver electronic logging across its Ontario transportation operations. The implementation targeted logistics and transportation business functions supporting deliveries from the Labatt Mississauga warehouse to customers across Ontario, with explicit coverage of dock access deliveries and routes that include optional overnight trips within the province.
MyGeotab was configured to provide core Fleet Management capabilities including in-vehicle telematics, electronic logging for regulatory compliance, vehicle health and maintenance scheduling, asset tracking for tractors and 53 foot quad axle trailers, driver behavior monitoring, geofencing, and centralized fleet reporting and analytics. The project aligned device and software configuration with the equipment profile documented for the fleet, which lists 22 2018 International LT6 trucks, 13 2021 Peterbilt 567 and 579 trucks, and a mix of B Trains and 53 foot quad axle trailers all under ten years old.
Operational governance emphasized ELD compliance and dispatch integration with unionized driver schedules, supporting logistics operations, fleet safety, and compliance teams. The deployment scope remained focused on Canada Ontario routes from the Mississauga site, instrumenting vehicles to capture electronic logs and telemetry data for transportation operations and driver recordkeeping using Geotab MyGeotab as the central Fleet Management platform.
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Warehouse Management | SCM |
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2013 | 2013 |
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Labatt Breweries of Canada CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Labatt Breweries of Canada deployed Salesforce Sales Cloud to power CRM and customer-facing workflows on its public website. Labatt Breweries of Canada uses Salesforce Sales Cloud under the Sales Automation,CRM,Sales Engagement category to support sales and customer engagement functions across its Canadian operations.
The Salesforce Sales Cloud implementation was configured to provide web-based lead capture and lead-to-opportunity routing, contact and account management, opportunity and pipeline management, and sales engagement capabilities such as activity sequencing and task automation. Configuration focused on standard Sales Cloud functional workflows, including opportunity stages, custom record types for commercial accounts, and dashboarding for sales visibility.
The deployment is embedded on Labatt’s website to surface inbound interest into the CRM and to route records into structured sales workflows and queues. Governance emphasizes role-based access control and standardized sales process definitions to align customer-facing teams, while reporting and shared CRM views support commercial and customer engagement coordination.
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Labatt Breweries of Canada Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supplier Relationship Management | Procurement |
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2007 | 2007 |
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Labatt Breweries of Canada PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Labatt Breweries of Canada IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Labatt Breweries of Canada CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Labatt Breweries of Canada
| First Name | Last Name | Title | Function | Department | Phone | |
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Logistics Director | Director | Supply Chain | |
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Manager, Procurement | Manager | Procurement | |
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Senior Manager, Procurement | Manager | Procurement | |
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Senior Procurement Manager, National | Manager | Procurement | |
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Head, IT Operations & Digital Workplace Transformation | Director | IT | |
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VP Supply | VP | Supply Chain | |
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Senior Manager Supply Chain Transformation | Manager | Supply Chain | |
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Group Manager, Warehouse | Manager | Supply Chain | |
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Manager, Dedicated Fleet | Manager | Supply Chain | |
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Maintenance Manager, Turning Point Brewery | Manager | Finance | |
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Director of Engineering, Maintenance and Technical Services | Director | Finance | |
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Vice President Finance & Solutions | VP | Finance | |
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Apps Being Evaluated by Labatt Breweries of Canada Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Labatt Breweries of Canada IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Labatt Breweries of Canada digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Labatt Breweries of Canada Technographics
Labatt Breweries of Canada is a Consumer Packaged Goods organization based in Canada,
with around 3400 employees and annual revenues of $780.0 million.
Labatt Breweries of Canada operates a diverse technology stack with applications such as
IBM Emptoris Contract, MyGeotab and Salesforce Sales Cloud,
covering areas like Contract Lifecycle Management, Fleet Management and Sales Automation, CRM, Sales Engagement.
Labatt Breweries of Canada has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Geotab and Salesforce.
Labatt Breweries of Canada recently adopted applications including
Salesforce Sales Cloud in 2021, Mimecast Email Security in 2019 and MyGeotab in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Labatt Breweries of Canada’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Labatt Breweries of Canada’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Labatt Breweries of Canada technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.