ROVI Pharmaceutical Company
Calle Jose Isbert, 2 Pozuelo de Alarcon,
Madrid, 28223,
Spain
Madrid, 28223,
Spain
34 91 021-3000
Life Sciences
ROVI Pharmaceutical Company Technographics
ROVI Pharmaceutical Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ROVI Pharmaceutical Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2833 ROVI Pharmaceutical Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ROVI Pharmaceutical Company has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, Microsoft 365 for Collaboration in 2015, Veeva CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ROVI Pharmaceutical Company is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Veeva Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ROVI Pharmaceutical Company revenues, which have grown to $696.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ROVI Pharmaceutical Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ROVI Pharmaceutical Company Tech Stack and Enterprise Applications
ROVI Pharmaceutical Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2020 | 2020 |
ROVI Pharmaceutical Company implemented SAP S/4 HANA in 2020 as its ERP Financial backbone for core finance, production and logistics functions. The implementation emphasized aligning manufacturing planning and warehouse management with financial and procurement workflows to centralize transactional control and enable cross functional process orchestration.
Functional delivery was concentrated on SAP PP for production planning, MM and WM for materials and warehouse management, and SD for order to cash, with configuration and support tasks extending into QM, PM and Ariba where required. Day to day responsibilities included requirements gathering, system parameterization, generation of functional documentation required by procedure and legal regulations, management of evolutionary and corrective projects in logistics, and ABAP development analysis and debug support.
Integrations and interfaces were handled using EDI, IDocs, Web Service endpoints and RFCs to connect external trading partners and ancillary systems, with functional support for integration testing and incident resolution. Operational coverage targeted production, logistics, procurement, quality and maintenance teams, while also supporting sales and finance users, user training and incident management across ROVI operations in Spain.
Governance practices centered on project management and monitoring, structured user support processes, and formalized documentation to meet regulatory requirements. SAP S/4 HANA was provisioned to participate in large scale projects within the company, with functional consultants expected to provide cross module stewardship and ongoing operational support.
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ROVI Pharmaceutical Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 ROVI Pharmaceutical Company implemented Microsoft 365 to provide enterprise Collaboration across its Spain-based corporate environment. The deployment is visible on ROVI's corporate website and was positioned to support internal communications, document sharing, and team collaboration for ROVI Pharmaceutical Company which employs approximately 2,833 people.
The Microsoft 365 implementation consolidated core Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real time messaging and meetings, OneDrive for personal file storage, and the Office productivity suite. These functional modules address email, content lifecycle, synchronous and asynchronous collaboration, and desktop productivity consistent with Collaboration category workflows.
Operational delivery emphasized centralizing collaboration services under a single Microsoft 365 tenant model with tenant administration, role based access controls, compliance configuration, and content management policies typical for regulated life sciences organizations. The implementation scope prioritized corporate and cross functional collaboration needs and is surfaced publicly via the corporate website where Microsoft 365 usage is referenced, indicating enterprise level provisioning of Collaboration services at ROVI Pharmaceutical Company.
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ROVI Pharmaceutical Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Laboratorios Farmacéuticos Rovi SA implemented Veeva CRM as a cloud-based CRM to centralize multichannel customer engagement across its Spain operations. The deployment brought more than 250 Rovi users onto Veeva CRM, supporting primary care, specialty, hospital, and government healthcare professional engagement workflows.
The implementation included Veeva iRep, Veeva’s CRM and closed-loop marketing application for the Apple iPad, enabling closed-loop marketing and mobile detailing alongside traditional call reporting. Rovi configured Veeva CRM to move from basic call capture toward integrated sales and marketing campaign orchestration, using CLM content delivery and real-time campaign interaction tracking to understand message resonance during campaign execution.
Architecturally the solution was provisioned from Veeva Systems’ cloud Commercial Suite, providing a scalable SaaS model with automatic product updates delivered on a 90 day cadence. Rovi cited faster configuration cycles for user provisioning and regulatory accommodation, and engaged local implementation partner Pharma Advisors to align the Veeva deployment with Spanish market practices and organizational culture.
Governance was led by Rovi’s CRM and datawarehouse project manager, with processes updated to support multichannel campaign management, mobile field workflows, and integrated sales and marketing reporting. Reported outcomes included increased ability to execute multichannel campaigns, improved mobility to connect with physicians when and where they prefer, and faster, lower-effort changes to the CRM platform through Veeva CRM’s cloud update model.
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Marketing Automation | CRM |
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2014 | 2014 |
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ROVI Pharmaceutical Company Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ROVI Pharmaceutical Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ROVI Pharmaceutical Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ROVI Pharmaceutical Company IT executives and key decision makers. This section highlights ROVI Pharmaceutical Company's latest recorded technology evaluations, including Honeywell Digital Video Manager (DVM) for Video Surveillance System on 2025-11-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ROVI Pharmaceutical Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-20 | ROVI Pharmaceutical Company | Evaluated | Honeywell International | Honeywell Digital Video Manager (DVM) | Video Surveillance System | Physical Security |
FAQ - APPS RUN THE WORLD ROVI Pharmaceutical Company Technographics
ROVI Pharmaceutical Company is a Life Sciences organization based in Spain,
with around 2833 employees and annual revenues of $696.0 million.
ROVI Pharmaceutical Company operates a diverse technology stack with applications such as
SAP S/4 HANA, Microsoft 365 and Veeva CRM,
covering areas like ERP Financial, Collaboration and CRM.
ROVI Pharmaceutical Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Veeva Systems.
ROVI Pharmaceutical Company recently adopted applications including
SAP S/4 HANA in 2020, SAP Ariba in 2020 and Microsoft 365 in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ROVI Pharmaceutical Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ROVI Pharmaceutical Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ROVI Pharmaceutical Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.