LACROIX Electronics
17, Rue Oceane, Saint-Herblain, Pays de la Loire,
Nantes, 44800,
France
Nantes, 44800,
France
33 2 40 92 37 30
Manufacturing
LACROIX Electronics Technographics
LACROIX Electronics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LACROIX Electronics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4400 LACROIX Electronics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LACROIX Electronics has purchased the following applications: PTC ThingWorx Asset Advisor for Asset Performance Management in 2020, Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LACROIX Electronics is running and its propensity to invest more and deepen its relationship with PTC , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LACROIX Electronics revenues, which have grown to $829.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LACROIX Electronics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LACROIX Electronics Tech Stack and Enterprise Applications
LACROIX Electronics ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PTC | Legacy | PTC ThingWorx Asset Advisor | Asset Performance Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, LACROIX Electronics deployed PTC ThingWorx Asset Advisor to advance its Asset Performance Management capabilities and increase visibility into manufacturing operations. The initiative targeted reductions in equipment failure and component defects while avoiding disruption to production lines that process more than 10 million components per day.
PTC ThingWorx Asset Advisor was configured to aggregate machine telemetry and event data from both IT and OT sources, providing accurate, real-time machine status information and line-level visibility. The implementation emphasized rapid application development and built-in integration capabilities, and delivered highly visual, customizable dashboards displayed on monitors at line ends and accessible on mobile devices to support operator decision-making and routine interventions.
The procurement and technical requirements were defined with advisory support from KPMG, and a feasibility study was completed in collaboration with systems integrator ARDTIC prior to initial deployment. The solution was first rolled out on a French site and subsequently expanded to additional LACROIX Electronics plants, addressing a heterogeneous installed base of assets that vary in age and automation level, including SDM lines, ovens, and welding stations.
Governance and adoption were driven by an early change management strategy that involved plant operators to accelerate acceptance and operational use. Outcomes reported include faster incident analysis and recovery, reduced downtime, scrap reduction, improved quality, and improvements in overall equipment effectiveness, and the program is advancing next steps such as predictive maintenance and augmented reality use cases to further enhance Asset Performance Management.
|
LACROIX Electronics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 LACROIX Electronics implemented Microsoft 365. The Microsoft 365 deployment is visible on the company website and is categorized under Collaboration, establishing a cloud-hosted productivity and communications surface tied to public digital properties.
The Microsoft 365 implementation supports Collaboration capabilities such as cloud email and productivity suites, document collaboration, and centralized content management consistent with the Collaboration category. The deployment scope, as surfaced publicly, indicates use of Microsoft 365 for both internal collaboration workflows and for content or services presented on the corporate site.
Technical details about tenant architecture, identity configuration, or third party integrations are not specified in the available source. The observable signal is a corporate adoption of Microsoft 365 in 2015, with the application name Microsoft 365 and the Apps Category Collaboration explicitly present in the implementation footprint.
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
LACROIX Electronics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Lacroix Electronics deployed Hubspot CRM on its corporate website to centralize inbound lead capture and contact management. The deployment positions Hubspot CRM as the primary CRM supporting marketing and sales engagement workflows for the company.
The Hubspot CRM implementation emphasizes core CRM modules including contact and company records, deal pipeline configuration, website forms, and lifecycle stage tracking. Hubspot CRM was configured to support standard CRM workflows such as contact enrichment, segmentation, and marketing automation triggers tied to website activity.
Integration is centered on the corporate website, with form submissions and behavioral tracking streamed into the CRM to create a single contact repository. Operational coverage focuses on marketing and sales functions, enabling lead routing, activity timelines, and unified contact views within the CRM.
Rollout prioritized instrumenting website forms and contact flows, with CRM property schemas and pipeline stages configured to align with existing sales processes. Data governance controls were applied at the CRM property level to standardize contact records and segmentation for downstream marketing campaigns.
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2024 | 2024 |
|
LACROIX Electronics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
LACROIX Electronics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
LACROIX Electronics Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IoT Platform | Internet of Things |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at LACROIX Electronics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Executive Managing Director Electronics Activity & VP Industrial | Director | R&D | |
|
|
|
Continuous Improvement Manager | Manager | R&D | |
|
|
|
VP Business Development EMEA & North America - Design x Manufacturing services | VP | R&D | |
|
|
|
General Manager | CXO | Operations | |
|
|
|
Corporate Manufacturing Engineering Manager | Director | Operations | |
|
Apps Being Evaluated by LACROIX Electronics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LACROIX Electronics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LACROIX Electronics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD LACROIX Electronics Technographics
LACROIX Electronics is a Manufacturing organization based in France,
with around 4400 employees and annual revenues of $829.0 million.
LACROIX Electronics operates a diverse technology stack with applications such as
PTC ThingWorx Asset Advisor, Microsoft 365 and Hubspot CRM,
covering areas like Asset Performance Management, Collaboration and CRM.
LACROIX Electronics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PTC, Microsoft and HubSpot.
LACROIX Electronics recently adopted applications including
PTC ThingWorx Navigate in 2023, Hotjar in 2022 and PTC ThingWorx Asset Advisor in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LACROIX Electronics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LACROIX Electronics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LACROIX Electronics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.