Ladbrokes Coral
7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road,
London, E20 1EJ,
United Kingdom
London, E20 1EJ,
United Kingdom
44 20 8429-7971
Leisure and Hospitality
Ladbrokes Coral Technographics
Ladbrokes Coral Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ladbrokes Coral and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18000 Ladbrokes Coral employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ladbrokes Coral has purchased the following applications: Benefex OneHub | Benefits for Benefits Administration in 2016, LandMark Property Management for Hotel Property Management in 2017, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ladbrokes Coral is running and its propensity to invest more and deepen its relationship with Benefex, a Zellis Company , Oracle , Hexagon or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ladbrokes Coral revenues, which have grown to $3.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ladbrokes Coral intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ladbrokes Coral Tech Stack and Enterprise Applications
Ladbrokes Coral HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefex, a Zellis Company | Legacy | Benefex OneHub | Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
In 2016 Ladbrokes Coral implemented Benefex OneHub | Benefits in the Benefits Administration category. That work was executed as part of an ERP HR and Payroll Transformation Programme running January 2016 to May 2019 covering Ladbrokes Head Office and Retail Operations, with PwC engaged as the analysis and design partner providing SME support and project assurance. The programme scope included HR, Payroll, Training Administration, Talent Planning and Workforce Scheduling to align benefits administration with the broader hire to retire lifecycle.
Benefex OneHub | Benefits was configured to centralize benefits administration and to integrate with the redesigned HR processes, backed by formal artifacts such as Business Process Design BP.070 and Application Configuration BR.100. Implementation activities included design of Key Flexfields for Job, Grade and Position, development of around 30 fast formulas, and creation of Functional Design MD.050 documents for 20 CEMLIs to support complex integration and reporting requirements.
An integration architecture was designed in the absence of a sophisticated integration tool, specifying explicit interfaces to Oracle HCM R12.2, Kronos v7, Oracle RightNow, Changework Now and Capita Orbit for pension administration. Master data and timecard interfaces for Kronos were defined to ensure accurate time and absence feeds into payroll, and CV.40 Data Dictionary templates supported data migration mapping into Oracle HR and payroll systems. A Payroll Parallel Run Approach and Data Conversion CV.10 approach were produced to govern cutover and validation activities.
Governance and rollout were managed under a Design Authority with Solutions Architect oversight, using Conference Room Pilot workshops to validate 75 plus Level 3 process maps covering onboarding, employee maintenance, compensation and benefits administration, absences, performance reviews, training and exit processes. Security design detailed user responsibilities and segregation of duties for HR Life Cycle, Payroll, Finance, Rewards, Training, IT and Employee Relations teams, and harmonization work reduced job and grade complexity across the organisation.
|
|
|
|
|
Payroll | HCM |
|
2015 | 2015 |
|
Ladbrokes Coral ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hexagon | Legacy | LandMark Property Management | Hotel Property Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Ladbrokes Coral standardised on Hexagon LandMark 4 as its LandMark Property Management solution to centralise property management across its expanded estate of betting shops. The deployment covered sites across England, Scotland and Wales, and the implementation is aligned with the Hotel Property Management category.
The implementation concentrated on tenancy and lease management and workflow automation to handle multiple lease structures and to standardise property workflows across the merged organisation. LandMark Property Management was configured to support lease event tracking, obligation management and automated task orchestration, reflecting functional workflows common to Hotel Property Management platforms for consistent case and work order processing.
Operationally the architecture established a centralised property record and process model to unify property, facilities and real estate teams across the estate. No external integrations were specified in the announcement, the rollout focus was consolidation of property data, role based access controls and consistent tenancy administration across England, Scotland and Wales.
Governance changes emphasised standardized workflows and consolidated processes for lease handling and property operations, and the programme delivered productivity gains and standardised workflows as stated in the source announcement. The narrative centres on Ladbrokes Coral LandMark Property Management supporting centralized tenancy administration and automated property workflows for the post merger estate.
|
Ladbrokes Coral AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Ladbrokes Coral implemented LivePerson Conversational Cloud. The deployment used LivePerson Conversational Cloud as a Chatbots and Conversational AI solution embedded on their website, configured to deliver conversational messaging for digital customer engagement, automated FAQ and intent-driven workflows, and live agent handoff capabilities. The implementation included session-based conversation management, authoring of conversational content and routing logic to support multistep customer interactions.
The implementation is embedded in Ladbrokes Coral's public website and operated by digital customer service teams to support customer service and marketing engagement workflows. Governance emphasized centralized conversational content management, iterative intent tuning, session routing rules, and operational procedures for escalating conversations to human agents, with monitoring and analytics instrumentation aligned to Chatbots and Conversational AI operational needs.
|
Ladbrokes Coral Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2012 | 2012 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Ladbrokes Coral eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2012 | 2012 |
|
Ladbrokes Coral CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics, Customer Experience, Customer Data Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Ladbrokes Coral ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
Ladbrokes Coral PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Extract, Transform, and Load (ETL), Data Replication | PaaS |
|
2014 | 2014 |
|
|
|
|
|
Robotic Process Automation | PaaS |
|
2018 | 2018 |
|
Ladbrokes Coral IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Ladbrokes Coral
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ladbrokes Coral Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ladbrokes Coral IT executives and key decision makers. This section highlights Ladbrokes Coral's latest recorded technology evaluations, including Microsoft Power BI for Analytics and BI on 2025-05-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ladbrokes Coral digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-15 | Ladbrokes Coral | Evaluated | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Ladbrokes Coral Technographics
Ladbrokes Coral is a Leisure and Hospitality organization based in United Kingdom,
with around 18000 employees and annual revenues of $3.60 billion.
Ladbrokes Coral operates a diverse technology stack with applications such as
Benefex OneHub | Benefits, LandMark Property Management and LivePerson Conversational Cloud,
covering areas like Benefits Administration, Hotel Property Management and Chatbots and Conversational AI.
Ladbrokes Coral has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Benefex, a Zellis Company, Hexagon and LivePerson.
Ladbrokes Coral recently adopted applications including
Slack Connect in 2022, Zendesk Service in 2022 and Adobe Target Standard in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ladbrokes Coral’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ladbrokes Coral’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ladbrokes Coral technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.