Lamar Advertising Company
5321 Corporate Boulevard,
Baton Rouge, 70808, LA,
United States
Baton Rouge, 70808, LA,
United States
1 336-889-5000
Professional Services
Lamar Advertising Company Technographics
Lamar Advertising Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lamar Advertising Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3350 Lamar Advertising Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lamar Advertising Company has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2013, IBM Tririga Real Estate Management for Facility Management in 2018, TeamSupport SnapEngage for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lamar Advertising Company is running and its propensity to invest more and deepen its relationship with Microsoft , IBM , TeamSupport or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lamar Advertising Company revenues, which have grown to $1.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lamar Advertising Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lamar Advertising Company Tech Stack and Enterprise Applications
Lamar Advertising Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Lamar Advertising Company deployed Microsoft Dynamics GP as its ERP Financial application to support accounting operations at its Baton Rouge finance function. Microsoft Dynamics GP served as the primary ERP Financial system used by senior accounting staff for daily, monthly, and quarterly account analysis and financial statement review.
The Microsoft Dynamics GP implementation centered on core financial modules including general ledger, accounts payable, and accounts receivable, with fixed asset accounting operationally managed alongside RAMI Fixed Asset accounting systems and reconciliations performed in Microsoft Excel. Configuration emphasized period close controls, transactional posting workflows, and financial statement extraction to support quarterly SEC calls.
Operational coverage included Lamar’s finance and accounting teams at the Baton Rouge site, where senior accountants executed account analysis, statement review, and audit preparation tasks. Governance practices tied to the deployment included formal monthly and quarterly close procedures and coordination of audit evidence for KPMG, with Microsoft Dynamics GP used for transaction processing and Excel and RAMI systems used for reporting and fixed asset detail.
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Lamar Advertising Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Tririga Real Estate Management | Facility Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Lamar Advertising Company implemented IBM Tririga Real Estate Management to address interim reporting needs during conversion for the FASB 2016 guidelines implementation. The engagement targeted Facility Management use cases with emphasis on fixed asset accounting and real estate portfolio reporting, and it began with formal Business Requirements elicitation and BRD development to capture interim reporting controls and reporting requirements.
The technical implementation focused on configuring IBM Tririga Real Estate Management fixed asset capabilities and real estate management workflows, and included gap analysis, data validation routines, and end user testing to validate configuration against accounting requirements. Core program activities comprised Business Requirements elicitation, Implementation of Tririga fixed asset software, UAT coordination, Gap Analysis, Data Validation, End user testing, and Business Process mapping to align application workflows with accounting and reporting controls.
Operational coverage spanned finance, accounting, and real estate business functions, engaging asset management and reporting teams to drive data reconciliation and readiness for FASB 2016 reporting changes. UAT coordination and business process mapping established acceptance criteria and test scripts, while data validation and gap analysis informed configuration decisions and remediation plans.
Governance activities formalized interim reporting workflows and introduced data governance checkpoints during the conversion to FASB 2016 compliant processes, with structured UAT cycles and documented process maps to support ongoing control and auditability in IBM Tririga Real Estate Management.
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Lamar Advertising Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Lamar Advertising Company deployed TeamSupport SnapEngage. TeamSupport SnapEngage is a Chatbots and Conversational AI application that Lamar uses on its public website to deliver conversational support and lead capture.
The implementation centers on a web chat widget embedded across the corporate site, configured for automated conversational engagement and live agent handoff, consistent with Chatbots and Conversational AI functionality. The deployment includes session transcript capture and engagement analytics to inform support workflows. Configuration focused on conversational flows, response templates, and routing rules to surface inquiries to customer service and client-facing teams.
Operational coverage is web-focused, servicing customer support, sales inquiries, and marketing engagement on the corporate site. Governance and operational ownership are aligned with support and digital channels teams, maintaining conversational scripts and escalation procedures.
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Lamar Advertising Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2011 | 2011 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Lamar Advertising Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Lamar Advertising Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Lead Generation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Lamar Advertising Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Lamar Advertising Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Lamar Advertising Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Lamar Advertising Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Lamar Advertising Company
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lamar Advertising Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lamar Advertising Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lamar Advertising Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lamar Advertising Company Technographics
Lamar Advertising Company is a Professional Services organization based in United States,
with around 3350 employees and annual revenues of $1.79 billion.
Lamar Advertising Company operates a diverse technology stack with applications such as
Microsoft Dynamics GP, IBM Tririga Real Estate Management and TeamSupport SnapEngage,
covering areas like ERP Financial, Facility Management and Chatbots and Conversational AI.
Lamar Advertising Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, IBM and TeamSupport.
Lamar Advertising Company recently adopted applications including
Zendesk Service in 2021, Salesforce Sales Cloud in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lamar Advertising Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lamar Advertising Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lamar Advertising Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.