Lax.com
345 Wilson Ave,
Norwalk, 6854, CT,
United States
Norwalk, 6854, CT,
United States
1 203-588-9861
Consumer Packaged Goods
Lax.com Technographics
Lax.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lax.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Lax.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lax.com has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lax.com is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lax.com revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lax.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lax.com Tech Stack and Enterprise Applications
Lax.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Lax.com implemented Oracle NetSuite ERP as its ERP Financial application to centralize finance and operational accounting across the company. The deployment targeted core financial modules common to ERP Financial systems, including General Ledger, Accounts Payable, Accounts Receivable, inventory management tailored to consumer packaged goods workflows, order management and financial reporting. Configuration emphasized a standardized chart of accounts and transaction structures appropriate for a 50-employee CPG firm to support month end close and transactional consistency across finance and warehouse operations.
Oracle NetSuite ERP was provisioned as a cloud SaaS application with multi-module configuration, role based access controls, and configurable ledger structures aligned to ERP Financial requirements. The implementation instrumented standard order to cash and procure to pay workflows to align finance, operations and warehouse teams, and it centralized bookkeeping, invoicing workflows and inventory transaction recording within the single system of record. Governance was finance led, with formalized period close procedures, role based approval workflows for orders and supplier payments, and controlled configuration ownership to maintain accounting controls and auditability.
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Payment Processing | ERP |
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2018 | 2018 |
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Lax.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Lax.com implemented Google Workspace (Formerly Google G-Suite) to provide the company with a unified Collaboration platform. The deployment established Google Workspace as the primary corporate collaboration layer for email, document collaboration, calendaring, and conferencing across the organization.
The implementation configured core Google Workspace capabilities including Gmail, Google Drive and Shared Drives, Google Docs and Sheets, Google Calendar, and Google Meet, with administrative control through the Google Workspace Admin console. User and group provisioning, domain management, and basic resource sharing policies were applied to support marketing, operations, and customer support workflows typical of a 50 person Consumer Packaged Goods company.
Lax.com is using Google Workspace (Formerly Google G-Suite) on their website and within corporate environments to centralize communication and content collaboration. Governance measures in the deployment include centralized account provisioning, role based access via the Admin console, mobile device management policies, and group access controls to streamline collaboration while maintaining administrative oversight.
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Lax.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2023 | 2023 |
In 2023, Lax.com deployed LexisNexis ThreatMetrix on its website. The deployment uses LexisNexis ThreatMetrix as an eCommerce Fraud Protection solution to instrument customer-facing web sessions and establish device intelligence and session-level risk scoring for online transactions.
Implementation centered on client-side instrumentation of site pages and checkout and authentication workflows, collecting device fingerprinting, browser telemetry, and behavioral signals to inform transaction risk decisions. Functional capabilities implemented include device intelligence, session risk scoring, bot detection, and account takeover signals, which are routed into the retailer's eCommerce and fraud operations processes. Operational coverage is focused on the Lax.com website serving United States customers, with signals surfaced to checkout decision logic and to manual fraud review workflows, and governance aligned to existing order review and customer service processes.
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Lax.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Lax.com TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Lax.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Lax.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lax.com
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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Director of Online Marketing Strategies | Director | Marketing | |
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Apps Being Evaluated by Lax.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lax.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lax.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Lax.com Technographics
Lax.com is a Consumer Packaged Goods organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Lax.com operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and LexisNexis ThreatMetrix,
covering areas like ERP Financial, Collaboration and eCommerce Fraud Protection.
Lax.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and LexisNexis.
Lax.com recently adopted applications including
LexisNexis ThreatMetrix in 2023, Zendesk Service in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lax.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lax.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lax.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.