LeoVegas
Luntmakargatan 18,
Stockholm, 111 37,
Sweden
Stockholm, 111 37,
Sweden
46 8 41 03 67 66
Professional Services
LeoVegas Technographics
LeoVegas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LeoVegas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 LeoVegas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LeoVegas has purchased the following applications: OpenBet for Enterprise Gaming Platform in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LeoVegas is running and its propensity to invest more and deepen its relationship with OpenBet , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LeoVegas revenues, which have grown to $428.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LeoVegas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LeoVegas Tech Stack and Enterprise Applications
LeoVegas ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenBet | Legacy | OpenBet | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, LeoVegas implemented OpenBet, an Enterprise Gaming Platform to serve as its core gaming infrastructure. The deployment is listed on OpenBet's customer pages, confirming a vendor relationship for enterprise gaming functionality.
The implementation leveraged OpenBet platform capabilities common to the category, including sportsbook management, odds and risk engines, casino content aggregation, player account management, wallet and promotions modules, and operator consoles for trading and product control. Configuration work focused on product cataloging, market creation, odds configuration and promotional rule sets to align platform behavior with LeoVegas customer offerings.
Operational coverage centered on gaming operations, product management and customer operations within LeoVegas, with the OpenBet application orchestrating wagering lifecycles and account workflows. The platform integration footprint is described at a high level as connecting to payments, KYC and CRM systems to support account lifecycle and compliance, and governance was implemented through operator permissioning, risk controls and trading workflows within OpenBet.
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LeoVegas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, LeoVegas implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. Google Workspace (Formerly Google G-Suite) provides the hosted productivity layer cited on the company website, and serves as the organization’s primary suite for email, calendar, cloud storage, document collaboration, and conferencing. The deployment established domain-managed email and cloud-native document workflows that centralize communication and content creation across the firm.
Configuration and operational governance center on the Google Workspace admin console, with standard controls for account provisioning, group and sharing policies, and data access governance consistent with Collaboration deployments. Functional capabilities implemented include collaborative document authoring, shared drives for team content, scheduled conferencing and meeting rooms, and centralized mailbox and calendar management, supporting IT, product, marketing, and customer support functions. Rollout and ongoing administration are organized through centralized domain management and identity provisioning to enforce enterprise access and sharing policies.
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LeoVegas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, LeoVegas implemented Hotjar on their public website to enhance Customer Experience. Hotjar was deployed as a client-side analytics and qualitative feedback layer, installed via a site wide JavaScript snippet to capture session recordings, heatmaps, conversion funnel behavior and on page feedback widgets for web properties.
The implementation targeted digital product, UX and marketing teams, providing behavioral analytics and qualitative insights across the LeoVegas domain. Configuration work focused on sampling and session settings, page targeting and consent aware data capture, with reporting and recordings surfaced into analytics and product workflows to support iterative usability analysis and customer experience optimization.
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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LeoVegas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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LeoVegas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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LeoVegas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at LeoVegas
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Retention Marketing | Director | Marketing | |
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Marketing Manager | Manager | Marketing | |
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Customer experience advisor | Manager | Customer Service | |
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Group Marketing Planner Sweden | Manager | Marketing | |
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Apps Being Evaluated by LeoVegas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LeoVegas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LeoVegas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD LeoVegas Technographics
LeoVegas is a Professional Services organization based in Sweden,
with around 1000 employees and annual revenues of $428.0 million.
LeoVegas operates a diverse technology stack with applications such as
OpenBet, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Enterprise Gaming Platform, Collaboration and Customer Experience.
LeoVegas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OpenBet, Google and Contentsquare.
LeoVegas recently adopted applications including
Google Cloud Platform (GCP) in 2021, Hotjar in 2020 and Quantcast Measure in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LeoVegas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LeoVegas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LeoVegas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.