Life is Good
Life is Good Technographics
Life is Good Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Life is Good and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Life is Good employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Life is Good has purchased the following applications: SAP S/4 HANA for ERP Financial in 2024, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2017, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Life is Good is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Life is Good revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Life is Good intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Life is Good Tech Stack and Enterprise Applications
Life is Good ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024, Life is Good implemented SAP S/4 HANA as its ERP Financial platform. The SAP S/4 HANA deployment is oriented to support the company’s apparel operations including the on-site Hudson, New Hampshire factory and corporate functions across the United States.
Configuration focus includes Sales & Distribution SD, Material Management MM, Warehouse Management WM, and Apparel and Footwear Solutions AFS, with explicit coverage of Order-to-Cash and Procure-to-Pay process lifecycles. Custom development and reporting are delivered through ABAP, leveraging ABAP Workbench and ABAP Objects along with BAPI, BADI, RFC, IDOC, BDC and the SAP enhancement framework to build specialized reports, interfaces, and programmatic enhancements.
Integration patterns use SAP-native interfaces such as RFC and IDOC for system-to-system communication and BAPI for transactional integration, supported by ABAP-based batch data communication for bulk processes and reporting. Operational coverage includes finance, merchandising, supply chain, warehouse operations, and IT support teams, with on-site technical ownership in Hudson and centralized IT coordination for corporate workflows.
Governance emphasizes full lifecycle implementation experience, production support practices, comprehensive technical documentation, test plans and test data, and structured break-fix procedures to sustain SD, MM, WM and AFS functionality. Day-to-day operations center on ABAP code maintenance, creation of specialized SAP reports, troubleshooting module production issues, and transparent communication between process owners and IT.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Life is Good ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Life is Good implemented SAP Apparel and Footwear (SAP AFS) as part of its SAP portfolio to address core Retail Management processes. The deployment targeted SAP Apparel and Footwear (SAP AFS) capabilities to support order management, merchandising, fulfillment, and inventory control across the companys retail and factory operations.
The implementation leveraged standard SAP modules including Sales and Distribution, Material Management, Warehouse Management, and the AFS module, with configuration and ABAP development focused on Order to Cash and Procure to Pay process lifecycles. Functional workstreams included Make-to-Order flows, SKU and assortment management, warehouse movement processing, and specialized AFS master data for style, color, and size, supplemented by custom ABAP reports and program objects.
Technical architecture emphasized in-system extensions and integration middleware patterns common to SAP landscapes, using ABAP Workbench artifacts, BAPI, BADI, RFC, IDOC, and BDC techniques for interfacing and data exchange. Operational coverage included Life is Goods Hudson, New Hampshire factory site and broader retail operations, with developers responsible for low-to-medium complexity coding, break-fix production support, and creation of specialized SAP module reports.
Governance and rollout practices centered on comprehensive technical program documentation, test plans, and test data creation, plus transparent project and support communication with process owners and end users. Ongoing operational discipline included production support for SD, MM, WM, and AFS, structured debugging and enhancement via the SAP enhancement framework, and developer-led ownership of technical specifications and user-facing program documentation.
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Retail Management | ERP Services and Operations |
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2025 | 2026 |
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Life is Good AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Life is Good deployed Salesforce Chat (formerly Salesforce Live Agent) on its public e-commerce website. The implementation used the Salesforce Chat web client embedded in site pages to provide real-time visitor-to-agent conversational channels, consistent with Chatbots and Conversational AI capabilities. The deployment surfaced a chat widget on product and support pages to capture in-session inquiries and initiate live sessions.
Functionally the implementation relied on standard Salesforce Chat capabilities including pre-chat form capture, skill-based routing, queue management and transcript logging to support agent-handled conversations and asynchronous review. The integration scope was limited to the website front-end and the Salesforce Chat platform, with configuration focused on agent presence, session handoff and canned response workflows to accelerate reply handling. This Life is Good implementation positions Salesforce Chat (formerly Salesforce Live Agent) as the primary Chatbots and Conversational AI channel for customer service and on-site support.
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Life is Good Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Life is Good eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2010 | 2010 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Life is Good CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2012 | 2012 |
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Life is Good PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Life is Good IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Life is Good CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Life is Good
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Business Development and Partnerships | Director | Finance | |
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Vice President of Sales | VP | Sales | |
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Territory Sales Manager | Manager | Sales | |
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Director of Operations | Director | Operations | |
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National sales manager | Manager | Sales | |
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President | CXO | Finance | |
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Wholesale Sales Planning Manager | Manager | Sales | |
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Head of Optimistic People | Director | HR | |
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Payroll and Benefits Manager | Manager | HR | |
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VP / GM E-Commerce and Direct to Consumer | VP | Sales | |
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VP Finance | VP | Finance | |
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Director of E-Commerce Marketing and Merchandising | Director | Marketing | |
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Vice President of IT | VP | IT | |
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SAP Manager | Manager | IT | |
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Apps Being Evaluated by Life is Good Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Life is Good IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Life is Good digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Life is Good Technographics
Life is Good is a Retail organization based in United States,
with around 200 employees and annual revenues of $35.0 million.
Life is Good operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP Apparel and Footwear (SAP AFS) and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Retail Management and Chatbots and Conversational AI.
Life is Good has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Salesforce.
Life is Good recently adopted applications including
SAP S/4HANA for Fashion and Vertical Business in 2025, SAP S/4 HANA in 2024 and PayPal Enterprise in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Life is Good’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Life is Good’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Life is Good technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.