LifeProof
LifeProof 209 S Meldrum,
Fort Collins, 80521, CO,
United States
Fort Collins, 80521, CO,
United States
1 888-533-0735
Consumer Packaged Goods
LifeProof Technographics
LifeProof Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LifeProof and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 LifeProof employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LifeProof has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, iAdvize Conversational Platform for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LifeProof is running and its propensity to invest more and deepen its relationship with Oracle , Apple , iAdvize or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LifeProof revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LifeProof intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LifeProof Tech Stack and Enterprise Applications
LifeProof ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 LifeProof implemented Oracle NetSuite ERP as its ERP Financial platform to centralize finance and accounting functions across the company. The deployment targeted the companys 120 employee footprint in the United States and established Oracle NetSuite ERP as the core system for financial control and transactional accounting.
The implementation focused on standard ERP Financial functional modules including general ledger, accounts payable, accounts receivable, billing and revenue recognition, fixed asset accounting, and financial reporting. Configuration emphasized a consolidated chart of accounts, period-end close workflows, and role based access controls to support month end orchestration and compliance with corporate accounting policies.
Operational coverage extended across finance, accounting, procurement and order management teams within LifeProofs US operations, with the application serving as the authoritative source for transactional finance and inventory accounting records. The project scope included process standardization for procure to pay and order to cash workflows, and integration readiness for downstream operational systems to consume financial master data.
Governance changes centered on centralized financial ownership, defined approval workflows, and phased rollout and training for accounting and operations users to reduce transactional divergence. Oracle NetSuite ERP was positioned to support ongoing financial governance, reporting cadence, and scalable bookkeeping practices for LifeProofs consumer packaged goods operations.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
LifeProof AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, LifeProof deployed iAdvize Conversational Platform on their website. The iAdvize Conversational Platform is a Chatbots and Conversational AI implementation that LifeProof uses to deliver on-site conversational experiences tied to product pages and customer help flows.
Configuration focused on embedded web chat widgets combining automated bot workflows with human agent handoff, leveraging intent routing, proactive invitation logic, and conversation analytics for content tuning. Functional modules implemented include automated FAQs, proactive engagement triggers, real time messaging, agent escalation rules, and a conversation management interface for script and dialogue maintenance.
Operational scope covers customer support and on-site engagement managed by LifeProofs digital commerce and support teams. Governance established a central conversation content and escalation process, with designated ownership for bot script updates and ongoing tuning based on the platform's conversational analytics. This LifeProof iAdvize Conversational Platform implementation aligns Chatbots and Conversational AI with customer support and on-site conversion functions.
|
LifeProof Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, LifeProof implemented Microsoft 365 to centralize Collaboration across the organization. The consumer packaged goods company with approximately 120 employees deployed Microsoft 365 and is documented as using Microsoft 365 on their website, positioning the suite as the primary collaboration and productivity platform.
The implementation emphasized core Microsoft 365 capabilities, including Exchange Online for corporate email, SharePoint Online and OneDrive for document management and content collaboration, and Microsoft Teams for real time communication, reflecting standard Collaboration category workflows. Deployment followed a cloud tenant model with browser and client access patterns that surface Microsoft 365 services within web properties, and administrative controls were applied to manage identity, access, content permissions, and external sharing. Operational coverage focused on corporate functions that align to collaboration needs such as marketing, customer support, and product teams, with governance centered on Microsoft 365 administrative roles and content lifecycle policies to standardize document handling and team communication.
|
LifeProof eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2015 | 2015 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
LifeProof CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2010 | 2010 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
LifeProof IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
LifeProof CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2014 | 2014 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at LifeProof
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Sales Director | Director | Sales | |
|
|
|
Director of Marketing | Director | Marketing | |
|
|
|
Senior VP of Engineering | VP | R&D | |
|
|
|
VP Engineering | VP | R&D | |
|
|
|
Engineering Manager | Manager | Finance | |
|
|
|
Managing Director | Director | Finance | |
|
|
|
Director of Marketing | Director | Marketing | |
|
Apps Being Evaluated by LifeProof Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LifeProof IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LifeProof digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD LifeProof Technographics
LifeProof is a Consumer Packaged Goods organization based in United States,
with around 120 employees and annual revenues of $15.0 million.
LifeProof operates a diverse technology stack with applications such as
Oracle NetSuite ERP, iAdvize Conversational Platform and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
LifeProof has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iAdvize and Microsoft.
LifeProof recently adopted applications including
Epsilon PeopleCloud in 2021, Salesforce Sales Cloud in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LifeProof’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LifeProof’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LifeProof technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.