LIFULL Co., Ltd. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by LIFULL Co., Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 LIFULL Co., Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LIFULL Co., Ltd. has purchased the following applications: Appier AIXON for Artificial Intelligence Marketing in 2018, Microsoft 365 for Collaboration in 2017, DocuSign eSignature for Digital Signing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LIFULL Co., Ltd. is running and its propensity to invest more and deepen its relationship with Appier , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LIFULL Co., Ltd. revenues, which have grown to $313.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LIFULL Co., Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AIXON | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, LIFULL Co., Ltd. implemented Appier AIXON, deploying the Appier AIXON Data Intelligence Platform in the Customer Data Science category. The implementation was driven by a need for an AI based platform to operationalize customer intelligence for marketing and broader business use cases, with vendor leadership describing how the tool would support marketing and business decision making.
Configuration focused on core Customer Data Science capabilities, including unified customer profiling, predictive scoring and propensity models, automated audience segmentation, and campaign orchestration and personalization logic. Appier AIXON was configured to build persistent customer profiles and surface model outputs that could be consumed by campaign and analytics workflows.
The deployment ingested web behavioral signals and first party marketing data to feed models and exported audiences and scoring outputs to downstream activation and reporting processes. Operational coverage centered on marketing teams and adjacent business planning functions at LIFULL, aligning data science outputs with campaign execution and business analytics requirements.
Governance emphasized centralized model management and analyst driven configuration, with training and workflow changes to enable marketing teams to interpret AI recommendations and tune campaign rules. The rollout prioritized repeatable model deployment and cross functional workflows, using Appier AIXON to embed AI assisted decision making into marketing and business operations.
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, LIFULL Co., Ltd. implemented Microsoft 365 for Collaboration. The rollout was provisioned as a cloud-hosted Microsoft 365 tenant to support corporate collaboration across LIFULL's Japan operations and its approximately 1,300 employees, and the deployment is observable through public signals on the company website.
Configuration centered on core Collaboration capabilities common to the Microsoft 365 suite, including Exchange Online email and calendaring, Microsoft 365 productivity applications, SharePoint Online content management for document libraries and intranet publishing, and Teams-based communication and meetings. These functional modules were applied to streamline document collaboration, version control, and internal communication workflows while supporting content publishing that surfaces on the public website.
Operational coverage included corporate communications, content teams and IT operations, with governance organized around tenant-level administration, role-based access controls and content governance policies to manage publishing and internal collaboration. The implementation connects LIFULL Co., Ltd., Microsoft 365, Collaboration and corporate communications and content workflows without disclosed third-party implementation partners.
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2023 | 2024 |
In 2023, LIFULL Co., Ltd. implemented DocuSign eSignature as its Digital Signing solution to digitize application forms and improve statutory recordkeeping under Japan’s Electronic Bookkeeping Act Dencho Act. The deployment focused on replacing manual paper intake and verification workflows with an electronic signing layer that enforces audit trails, standardized templates, and status visibility for business users operating in Japan.
DocuSign eSignature was configured to digitize form capture and routing, apply reusable templates and auto-filled fields, and provide persistent audit and timestamp records. The implementation includes a direct integration with Salesforce that enables users to track document statuses within CRM records and to automatically attach fully signed documents to the corresponding Salesforce objects, removing manual attachment and verification steps.
Governance and operational change centered on embedding e-sign workflows into existing business processes, establishing standardized template and signature policies, and enabling end users to monitor completion status through Salesforce. Since going live in November 2023, LIFULL reports compliance alignment with the Dencho Act and explicit operational outcomes, including approximately 7,000 saved work hours and cost savings of ¥22,400,000, achieved by eliminating manual verification and automating signed document handling with DocuSign eSignature.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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