AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

LIFULL Co., Ltd. Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Appier Legacy Appier AIXON Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018, LIFULL Co., Ltd. implemented Appier AIXON, deploying the Appier AIXON Data Intelligence Platform in the Customer Data Science category. The implementation was driven by a need for an AI based platform to operationalize customer intelligence for marketing and broader business use cases, with vendor leadership describing how the tool would support marketing and business decision making. Configuration focused on core Customer Data Science capabilities, including unified customer profiling, predictive scoring and propensity models, automated audience segmentation, and campaign orchestration and personalization logic. Appier AIXON was configured to build persistent customer profiles and surface model outputs that could be consumed by campaign and analytics workflows. The deployment ingested web behavioral signals and first party marketing data to feed models and exported audiences and scoring outputs to downstream activation and reporting processes. Operational coverage centered on marketing teams and adjacent business planning functions at LIFULL, aligning data science outputs with campaign execution and business analytics requirements. Governance emphasized centralized model management and analyst driven configuration, with training and workflow changes to enable marketing teams to interpret AI recommendations and tune campaign rules. The rollout prioritized repeatable model deployment and cross functional workflows, using Appier AIXON to embed AI assisted decision making into marketing and business operations.
Chatbots and Conversational AI AI-Powered Application 2025 2025
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, LIFULL Co., Ltd. implemented Microsoft 365 for Collaboration. The rollout was provisioned as a cloud-hosted Microsoft 365 tenant to support corporate collaboration across LIFULL's Japan operations and its approximately 1,300 employees, and the deployment is observable through public signals on the company website. Configuration centered on core Collaboration capabilities common to the Microsoft 365 suite, including Exchange Online email and calendaring, Microsoft 365 productivity applications, SharePoint Online content management for document libraries and intranet publishing, and Teams-based communication and meetings. These functional modules were applied to streamline document collaboration, version control, and internal communication workflows while supporting content publishing that surfaces on the public website. Operational coverage included corporate communications, content teams and IT operations, with governance organized around tenant-level administration, role-based access controls and content governance policies to manage publishing and internal collaboration. The implementation connects LIFULL Co., Ltd., Microsoft 365, Collaboration and corporate communications and content workflows without disclosed third-party implementation partners.
Collaboration Collaboration 2017 2017
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DocuSign Legacy DocuSign eSignature Digital Signing Content Management n/a 2023 2024
In 2023, LIFULL Co., Ltd. implemented DocuSign eSignature as its Digital Signing solution to digitize application forms and improve statutory recordkeeping under Japan’s Electronic Bookkeeping Act Dencho Act. The deployment focused on replacing manual paper intake and verification workflows with an electronic signing layer that enforces audit trails, standardized templates, and status visibility for business users operating in Japan. DocuSign eSignature was configured to digitize form capture and routing, apply reusable templates and auto-filled fields, and provide persistent audit and timestamp records. The implementation includes a direct integration with Salesforce that enables users to track document statuses within CRM records and to automatically attach fully signed documents to the corresponding Salesforce objects, removing manual attachment and verification steps. Governance and operational change centered on embedding e-sign workflows into existing business processes, establishing standardized template and signature policies, and enabling end users to monitor completion status through Salesforce. Since going live in November 2023, LIFULL reports compliance alignment with the Dencho Act and explicit operational outcomes, including approximately 7,000 saved work hours and cost savings of ¥22,400,000, achieved by eliminating manual verification and automating signed document handling with DocuSign eSignature.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2018 2018
Customer Experience CRM 2021 2021
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Cloud Storage IaaS 2015 2015
Content Delivery Network IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at LIFULL Co., Ltd.
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by LIFULL Co., Ltd. Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD LIFULL Co., Ltd. Technographics

LIFULL Co., Ltd. is a Media organization based in Japan, with around 1300 employees and annual revenues of $313.2 million.

LIFULL Co., Ltd. operates a diverse technology stack with applications such as Appier AIXON, Microsoft 365 and DocuSign eSignature, covering areas like Artificial Intelligence Marketing, Collaboration and Digital Signing.

LIFULL Co., Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Appier, Microsoft and DocuSign.

LIFULL Co., Ltd. recently adopted applications including AWS Chatbot in 2025, DocuSign eSignature in 2023 and Adobe Experience Cloud in 2021, highlighting its ongoing modernization strategy.

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Our research team continuously updates LIFULL Co., Ltd.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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