Little Real Estate
41 Burwood Road,
Hawthorn, 3122, VIC,
Australia
Hawthorn, 3122, VIC,
Australia
61 3 9234-0000
Construction and Real Estate
Little Real Estate Technographics
Little Real Estate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Little Real Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Little Real Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Little Real Estate has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2018, Oracle Field Service Cloud (ex TOA ETAdirect) for Field Service Management in 2018, ReHero Alex AI for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Little Real Estate is running and its propensity to invest more and deepen its relationship with Oracle , ReHero AI , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Little Real Estate revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Little Real Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Little Real Estate Tech Stack and Enterprise Applications
Little Real Estate ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Little Real Estate implemented Oracle JD Edwards EnterpriseOne as its ERP Financial backbone for corporate accounting and payroll processes. The deployment served a mid market real estate and construction firm headquartered in Australia with approximately 300 employees, positioning Oracle JD Edwards EnterpriseOne to centralize financial transaction processing across the company.
The implementation encompassed core ERP Financial modules commonly used for accounting operations, including accounts payable, accounts receivable, cash management, payroll processing and the general ledger. Configuration work emphasized transaction posting, invoice and bill processing, payroll run preparation, and database entry workflows, with Oracle JD Edwards EnterpriseOne configured to receive and store transactional data for reconciliation and reporting.
Operational responsibility for day to day financial transactions was concentrated in the Melbourne finance team, where account assistants submitted data into JD Edwards and performed routine account balancing. Recorded operational tasks include receiving and processing payments, invoices, employee reimbursements and bills, preparation of payments and payrolls, submission of data into the Oracle JD Edwards EnterpriseOne databases, and review of transactions for errors and accuracy followed by corrective entries.
Governance and process controls were implemented around data entry and transaction review, with documented procedures for reconciliation and error correction to maintain accounting accuracy. Workflows prioritized structured data submission into Oracle JD Edwards EnterpriseOne and manual review steps within the finance function to ensure transactional integrity and compliance with internal accounting processes.
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Little Real Estate ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Field Service Cloud (ex TOA ETAdirect) | Field Service Management | ERP Services and Operations | DXC Technology | 2018 | 2019 |
In 2018, Little Real Estate implemented Oracle Field Service Cloud to extend field maintenance and service orchestration across its property management operations. The implementation is classified under the Field Service Management category and was designed to support Little Real Estate's portfolio of more than 21,000 properties and 23 offices across Melbourne, Sydney, Brisbane, Gold Coast, and Sunshine Coast.
The Oracle Field Service Cloud deployment was configured to integrate with Little Real Estate's broader Oracle cloud estate, notably Oracle Planning and Budgeting Cloud Service and JD Edwards, and to ingest trust accounting feeds for financial alignment. Functional capabilities implemented included field workforce scheduling, service assignment orchestration, and planning data flows that feed maintenance activity into revenue and expense models. The configuration leveraged Oracle Planning and Budgeting Cloud Service models and SmartView to ensure that field service activity could be assessed within the same budgeting and forecasting workflows used by finance.
DXC Technology engaged through its DXC Red Rock team and partner Ndevr assisted with solution design, model building, on-site user training, and integration work, collaborating with Little Real Estate to define hierarchies and upload planning models. User testing for the integrated cloud platform completed in under two weeks and the combined go-live for planning and associated modules occurred in 3.5 months. Operational coverage spanned finance, property management, and operations staff, enabling cost center owners across offices to view and update revenue targets directly in the system.
Governance changes centralized planning inputs by empowering cost center owners to maintain their own data, while finance moved from manual reconciliation to analysis and oversight. Explicit outcomes reported included shorter planning cycle time through real-time data access, faster and more reliable financial reports, increased staff satisfaction, reduced headcount costs through more efficient task allocation, and a reported payback period of 1.5 years after moving to Oracle Cloud. The integrated configuration allowed Little Real Estate to support expansion into maintenance services by integrating Oracle Field Service Cloud with existing financial planning systems as the business scales.
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Little Real Estate AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ReHero AI | Legacy | ReHero Alex AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 Little Real Estate deployed ReHero Alex AI as a 24/7 tenant concierge and website virtual assistant, using Chatbots and Conversational AI to target property management and lead-generation processes across its Australian operations. The ReHero Alex AI implementation was provisioned across 12 offices to provide continuous tenant support and to capture leads via natural-language conversations on the corporate website.
The deployment configured conversational intake and lead-capture workflows, automated acknowledgement messages, and escalation paths to human agents to reduce time-consuming emails and phone calls. ReHero Alex AI was set up to operate as both a tenant concierge for routine property management inquiries and as a front-line virtual assistant for marketing-qualified lead generation, reflecting common Chatbots and Conversational AI capabilities such as natural-language understanding, scripted response flows, and conversational routing.
Operational coverage included all 12 Little Real Estate offices in Australia, where the platform handled over 20,000 conversations within three months, improving response times and operational efficiency. Governance focused on standardized conversational templates and centralized oversight of dialogue rules to ensure consistency across offices, while rollout prioritized continuous availability and website integration as the primary channels for tenant and prospect engagement.
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Little Real Estate Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Little Real Estate Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Little Real Estate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Little Real Estate EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2019 |
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Little Real Estate ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Little Real Estate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Little Real Estate CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Little Real Estate
| First Name | Last Name | Title | Function | Department | Phone | |
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Group IT Manager | Manager | IT | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Little Real Estate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Little Real Estate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Little Real Estate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Little Real Estate Technographics
Little Real Estate is a Construction and Real Estate organization based in Australia,
with around 300 employees and annual revenues of $50.0 million.
Little Real Estate operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Oracle Field Service Cloud (ex TOA ETAdirect) and ReHero Alex AI,
covering areas like ERP Financial, Field Service Management and Chatbots and Conversational AI.
Little Real Estate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and ReHero AI.
Little Real Estate recently adopted applications including
ReHero Alex AI in 2023, Podium Interaction Management in 2022 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Little Real Estate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Little Real Estate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Little Real Estate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.