LLOYD Shoes GmbH
LLOYD Shoes GmbH Technographics
LLOYD Shoes GmbH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LLOYD Shoes GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1913 LLOYD Shoes GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LLOYD Shoes GmbH has purchased the following applications: Klarna Payments for Payment Processing in 2020, softgarden ATS for Applicant Tracking System in 2015, ProCampaign BI for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LLOYD Shoes GmbH is running and its propensity to invest more and deepen its relationship with Klarna , softgarden e-recruiting GmbH , SEAK Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LLOYD Shoes GmbH revenues, which have grown to $154.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LLOYD Shoes GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LLOYD Shoes GmbH Tech Stack and Enterprise Applications
LLOYD Shoes GmbH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, LLOYD Shoes GmbH implemented Klarna Payments as its Payment Processing solution on its e-commerce website. The deployment centralized online checkout and payment handling through Klarna Payments, integrating the vendor's payment flows directly into the customer-facing storefront to manage authorizations and customer payment method selection.
The implementation leveraged Klarnas client-side checkout components alongside server-side payment APIs to orchestrate authorization, capture, and refund workflows, and to expose pay later and installment options common to Payment Processing platforms. Klarna Payments was configured to surface payment choices at checkout and to relay transaction state back to the shop backend for order fulfillment and settlement processes.
Operational scope focused on the online commerce channel for LLOYD Shoes GmbH in Germany, affecting e-commerce, payments operations, and customer service workflows. Governance adjustments centered on adapting checkout UX and reconciliation processes, and on consuming server-to-server notifications or webhooks to synchronize order status between Klarna Payments and the merchant order management functions.
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LLOYD Shoes GmbH HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, LLOYD Shoes GmbH implemented softgarden ATS as its Applicant Tracking System and embedded the application directly into the corporate career portal on lloyd.com. The softgarden ATS deployment publishes job postings and hosts candidate application forms on the public website, creating a web‑facing hiring funnel that captures structured application data and manages candidate status through the application lifecycle.
Operationally the softgarden ATS centralizes candidate intake for HR and recruiting, providing core Applicant Tracking System capabilities including candidate tracking, application data capture and interview workflow orchestration consistent with ATS functionality. Governance and content management are exercised through the corporate HR recruiting function and the career portal team, who control job publication, candidate communications and the on‑site application experience.
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Workforce Management | HCM |
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2015 | 2015 |
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LLOYD Shoes GmbH Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProCampaign | Legacy | ProCampaign BI | Analytics and BI | Analytics and BI | Consultix | 2019 | 2019 |
In 2019, LLOYD Shoes GmbH implemented ProCampaign BI as its central customer engagement and newsletter and loyalty marketing hub. ProCampaign BI was positioned to support CRM and e commerce activities in Germany, centralizing personalized email marketing workflows and loyalty program messaging for marketing and CRM teams.
ProCampaign BI, aligned to the Analytics and BI category, was configured to expose Business Intelligence and reporting functions, with vendor materials referencing reporting, multivariate analysis and optimization capabilities available to LLOYD. The implementation emphasized campaign reporting, A B style test orchestration and optimization workflows to refine messaging and segmentation.
The rollout integrated ProCampaign BI with LLOYDs CRM and e commerce systems and with the companys loyalty program, enabling synchronized customer profiles, segmentation, and campaign orchestration across email channels. Data ingestion and reporting feeds were organized to deliver near real time campaign metrics and to support multivariate analysis within the marketing stack.
Consultix acted as the system integrator for the ProCampaign BI deployment, configuring reporting modules and establishing data connectors for marketing and e commerce operations. Governance centered on centralized campaign planning and a common reporting layer so marketing, CRM and e commerce teams could consume standardized dashboards and structured optimization workflows.
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LLOYD Shoes GmbH Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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LLOYD Shoes GmbH eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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LLOYD Shoes GmbH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2019 | 2019 |
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CRM | CRM |
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2021 | 2021 |
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CRM | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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LLOYD Shoes GmbH TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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LLOYD Shoes GmbH PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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LLOYD Shoes GmbH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at LLOYD Shoes GmbH
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by LLOYD Shoes GmbH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LLOYD Shoes GmbH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LLOYD Shoes GmbH digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD LLOYD Shoes GmbH Technographics
LLOYD Shoes GmbH is a Retail organization based in Germany,
with around 1913 employees and annual revenues of $154.0 million.
LLOYD Shoes GmbH operates a diverse technology stack with applications such as
Klarna Payments, softgarden ATS and ProCampaign BI,
covering areas like Payment Processing, Applicant Tracking System and Analytics and BI.
LLOYD Shoes GmbH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, softgarden e-recruiting GmbH and ProCampaign.
LLOYD Shoes GmbH recently adopted applications including
Hubspot CRM in 2021, Hubspot Marketing Automation in 2021 and Awin Affiliate Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LLOYD Shoes GmbH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LLOYD Shoes GmbH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LLOYD Shoes GmbH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.