Loom
140 2nd Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 628-400-3532
Professional Services
Loom Technographics
Loom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Loom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Loom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Loom has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Lever by Employ for Applicant Tracking System in 2019, Cohere Rerank 3 for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Loom is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , ProfitWell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Loom revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Loom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Loom Tech Stack and Enterprise Applications
Loom ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Loom implemented Oracle NetSuite ERP to centralize ERP Financial operations across its growing finance organization. The deployment used Oracle NetSuite ERP as the primary financial system, positioned to support consolidated strategic and financial planning, rolling forecasts, and standardized accounting processes for a high-growth SaaS company.
The implementation focused on core financial modules typical for ERP Financial deployments, including general ledger, accounts receivable, accounts payable, revenue recognition and financial reporting, with configuration for role-based access and period close workflows. Functional capability emphasis aligned with Loom’s Strategic Finance needs, enabling FP&A modeling, variance analysis, and board and leadership reporting workflows that support finance business partnering and cross-functional decision making.
Operational coverage centered on the finance and FP&A teams and extended to cross-functional stakeholders for revenue and operational planning. The Oracle NetSuite ERP implementation was integrated with Loom’s commercial and payments stack, aligning subscription billing and customer data with accounting through connections to systems referenced in hiring requirements, specifically Salesforce and Stripe. Governance changes included instituting standardized financial controls, revenue recognition governance consistent with SaaS accounting, and process standardization for month end and forecasting cycles.
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Payment Processing | ERP |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Loom HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Loom implemented Lever by Employ as its Applicant Tracking System. Loom, a 240-employee professional services firm in the United States, deployed Lever by Employ on its public website to capture candidate applications and surface job postings through embedded application forms. This implementation established a centralized digital intake point between external applicants and internal recruiting teams.
The deployment used Lever by Employ's cloud SaaS model and configured core Applicant Tracking System capabilities including requisition publishing, candidate intake, interview and pipeline management, and offer tracking. Operational coverage includes recruiting, talent acquisition, HR operations, and hiring managers who use shared pipelines and standardized interview stages. Governance relied on role based access controls and pipeline ownership to align review workflows across teams, and the Lever by Employ Applicant Tracking System serves as Loom's primary system of record for candidate lifecycle management.
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Loom AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cohere | Legacy | Cohere Rerank 3 | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Loom deployed Cohere Rerank 3 as part of its Generative AI Platforms implementation to power support automation by syncing its help center into conversational flows. The deployment targeted customer support and self-service use cases, with Cohere Rerank 3 used to surface and prioritize the most relevant help-center content inside conversational interfaces.
The implementation centered on a retrieval and reranking architecture, using Cohere Rerank 3 to order candidate passages returned from help-center content so responses are more relevant and compact. Configuration emphasized ranking thresholds and selective retrieval to limit token consumption and reduce latency overhead, aligning the application behavior with typical retrieval-augmented generation workflows in Generative AI Platforms.
Integrations were focused on embedding the ranked help-center content into conversational flows and support automation, operationally covering customer support and help-center driven self-service channels. The integration model emphasized content sync from the help center into the conversational layer, enabling the system to reference authoritative documentation during interactions without inventing external connectors.
Governance and operational tuning were handled through iterative ranking adjustments and content curation by support and product teams, with ongoing model tuning to refine relevance signals. According to Cohere's customer story, Loom achieved a 51% self-serve rate shortly after deployment, demonstrating the implementation's impact on support automation while the reranking approach aimed to improve answer relevance and manage token and latency costs.
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Loom Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Loom Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Loom CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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CRM | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Loom ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Loom PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2022 | 2022 |
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Loom PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Loom PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Extract, Transform, and Load (ETL) | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Loom IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Loom CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Loom Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Loom
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Customer Success | Director | Customer Service | |
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Head of Support & Customer Operations | Director | Customer Service | |
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Senior Customer Success Manager, Renewal Operations | Manager | Customer Service | |
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Senior Customer Success Manager | Manager | Customer Service | |
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Apps Being Evaluated by Loom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Loom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Loom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Loom Technographics
Loom is a Professional Services organization based in United States,
with around 240 employees and annual revenues of $25.0 million.
Loom operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Cohere Rerank 3,
covering areas like ERP Financial, Applicant Tracking System and Generative AI Platforms.
Loom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Cohere.
Loom recently adopted applications including
Cohere Rerank 3 in 2024, PartnerHero in 2024 and LaunchNotes in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Loom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Loom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Loom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.