Lords Group Trading
12-15 Hanger Green Second Floor,
London, SE1 9HS,
United Kingdom
London, SE1 9HS,
United Kingdom
44 20 7466-5000
Distribution
Lords Group Trading Technographics
Lords Group Trading Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lords Group Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1050 Lords Group Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lords Group Trading has purchased the following applications: Merlin ERP for ERP Financial in 2022, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2021, Microsoft Azure Monitor for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lords Group Trading is running and its propensity to invest more and deepen its relationship with Merlin Business Software , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lords Group Trading revenues, which have grown to $487.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lords Group Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lords Group Trading Tech Stack and Enterprise Applications
Lords Group Trading ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2022 | 2023 |
In 2022 Lords Group Trading implemented Merlin ERP as its ERP Financial platform to consolidate accounting processes across the group following the acquisition of Alloway Timber Builders Merchants. The deployment centered on the finance function, bringing accounts payable, accounts receivable, treasury and management reporting onto Merlin ERP and aligning the acquired entity to Lords accounting procedures.
Merlin ERP was configured to support core financial modules including AP, AR, treasury management and management accounts production. Configuration work included mapping Lords chart of accounts and reporting structures, establishing user roles and permissions for the AP/AR/Treasury team, and embedding Lords accounting procedures into transaction workflows.
The program included a data migration from Sage accounting software used by Alloway Timber into the Merlin ERP environment. Operational coverage extended across the acquired Alloway business and Lords Plc finance teams, with a formal training rollout that reached more than 70 colleagues to standardize day to day processing and month end reporting.
Governance changes included standardizing management account templates and introducing SLT reporting through the new system, with the Financial Controller responsible for preparing and reporting management accounts in line with Lords reporting systems. The implementation delivered explicit operational outcomes recorded in project notes, including the completion of the transition from Sage to Merlin software and a reduction in debtors of over 20 percent through strengthened AR supervision and process adherence.
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Lords Group Trading CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Lords Group Trading deployed Oracle Marketing Cloud (Eloqua) on its website to manage digital campaign orchestration and web-based lead capture. Oracle Marketing Cloud (Eloqua) is serving as the Marketing Automation platform, providing email campaign orchestration, web tracking and behavioral data capture, form-based lead capture, segmentation, and program automation consistent with Marketing Automation category capabilities. The deployment is delivered as a cloud SaaS configuration embedded in the corporate web estate, instrumenting site forms and tracking tags to feed campaign workflows and contact records. This implementation positions Lords Group Trading Oracle Marketing Cloud (Eloqua) Marketing Automation to support marketing and e-commerce business functions.
Operational scope centers on the marketing and online commerce teams where Eloqua-driven workflows coordinate nurture programs, list segmentation, and campaign scheduling across web channels. Governance and process changes focus on campaign approval, content workflow, and consent management for web tracking in line with UK data practices, with campaign owners and digital teams controlling configuration and segmentation rules. Integrations in this implementation are concentrated on website instrumentation and campaign execution, enabling automated email sends and web-to-lead capture for downstream processing when connected to other systems. The configuration emphasizes modular campaign design, behavioral tracking, and lead capture capabilities typical of Marketing Automation deployments.
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Lords Group Trading ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Monitor | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Lords Group Trading implemented Microsoft Azure Monitor to instrument its public website. Microsoft Azure Monitor is used as an Application Performance Management solution to capture application telemetry, performance metrics, aggregated logs, and alert events across the web estate.
The deployment emphasizes continuous instrumentation and centralized observability, consolidating telemetry streams into dashboards and alert pipelines for web performance and availability monitoring. Operational coverage focuses on the website and supporting IT operations teams in the United Kingdom, with governance oriented around alerting, triage workflows, and dashboard-driven incident management using the Microsoft Azure Monitor telemetry.
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Lords Group Trading TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Lords Group Trading IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Lords Group Trading
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group Financial Controller | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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CEO | CXO | Operations | |
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Apps Being Evaluated by Lords Group Trading Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lords Group Trading IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lords Group Trading digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Lords Group Trading Technographics
Lords Group Trading is a Distribution organization based in United Kingdom,
with around 1050 employees and annual revenues of $487.0 million.
Lords Group Trading operates a diverse technology stack with applications such as
Merlin ERP, Oracle Marketing Cloud (Eloqua) and Microsoft Azure Monitor,
covering areas like ERP Financial, Marketing Automation and Application Performance Management.
Lords Group Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Merlin Business Software, Oracle and Microsoft.
Lords Group Trading recently adopted applications including
Merlin ERP in 2022, Cloudflare CDN in 2022 and Oracle Marketing Cloud (Eloqua) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lords Group Trading’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lords Group Trading’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lords Group Trading technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.