Love's
10601 N Pennsylvania Ave.,
Oklahoma City, 73120, OK,
United States
Oklahoma City, 73120, OK,
United States
1 405-752-4224
Retail
Love's Technographics
Love's Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Love's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 Love's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Love's has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Appcast Xcelerate for Candidate Relationship Management in 2022, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Love's is running and its propensity to invest more and deepen its relationship with SAP , Appcast , Rewardian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Love's revenues, which have grown to $20.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Love's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Love's Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2015 | 2016 |
In 2015, Love's implemented SAP ERP ECC 6.0 as its ERP Financial platform. The deployment oriented SAP ERP ECC 6.0 toward core finance and integrated supply chain capabilities to support retail finance, procurement and inventory operations across the company.
The implementation emphasized SAP Warehouse Management WM, Materials Management MM and Inventory Management IM as core modules, with configuration and process design focused on goods receipt, inventory valuation, procurement-to-pay and warehouse execution workflows. SAP Sales and Distribution and SAP Transportation Management were part of the functional scope where retail order flow and freight orchestration required integration, and Vertex was considered for tax determination and compliance where applicable. Development and automation work used ABAP, workflow and SOA patterns to implement process automation and extension points consistent with ECC 6.0.
The solution integrated user experience and adjunct systems explicitly referenced in project staffing notes, including Fiori applications for role based access, OpenText VIM for invoice management, ITSM Charm for change control and ticketing, and business intelligence and data warehousing for reporting and analytics. Data migration and mass updates leveraged tools such as Winshuttle or LSMW, and web services were used to expose standard interfaces for downstream systems. Governance relied on ITSM Charm driven change management and formalized workflow automation to manage configuration, transport and release processes across finance, procurement, warehouse and transportation functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcast | Legacy | Appcast Xcelerate | Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022, Love's implemented Appcast Xcelerate on its website. Appcast Xcelerate is deployed as a Candidate Relationship Management application to capture, organize, and sustain talent engagement from the public career site into centralized candidate records.
The deployment uses Appcast Xcelerate to surface career-site sourcing and candidate intake workflows, with configuration focused on candidate profile consolidation, talent pool segmentation, campaign-driven candidate nurture, and pipeline orchestration typical of Candidate Relationship Management platforms. Implementation work emphasized career-site widgets and tracking components that feed candidate context into the Appcast Xcelerate environment, enabling automated engagement sequences and status-driven pipeline stages.
Operational coverage centers on Love's Talent Acquisition and recruiting teams, with the system positioned at the website-to-recruiting workflow boundary to standardize candidate capture and engagement. Governance activities described in the implementation include defined intake and campaign workflows, consent and data handling consistent with candidate relationship processes, and role-based access for recruiting staff to manage talent pools and outreach within Appcast Xcelerate.
The narrative links Love's, Appcast Xcelerate, Candidate Relationship Management, and recruiting operations to make the relationship between company application category and business function explicit, while preserving implementation details anchored to the career-site integration and in-platform CRM capabilities.
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Compensation Management | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2012 | 2012 |
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Employee Recognition and Rewards Management | HCM |
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2024 | 2024 |
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Learning and Development | HCM |
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2012 | 2012 |
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Onboarding | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2012 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2012 | 2012 |
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Workforce Management | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | ConsultNet | 2019 | 2019 |
In 2019, Love's implemented Salesforce Field Service (ex ClickSoftware) as a Field Service Management solution. ConsultNet led an on-site engagement to configure Field Service Lightning and deliver tailored programmatic and declarative solutions, positioning Love's Salesforce Field Service (ex ClickSoftware) Field Service Management to support field operations and technician workflows at Love's Travel Stops.
The implementation focused on core Field Service Lightning concepts, with configuration of scheduling and dispatch, work orders and service appointments, resource management, and mobile technician workflows. Custom development was used to extend platform capabilities, leveraging Lightning Web Components and Apex to build UI extensions and business logic consistent with Field Service Management functional patterns.
The architecture centered on the Salesforce platform and the Salesforce Field Service managed components, with a development toolchain composed of Azure DevOps, GIT, and VS Code for source control, CI and deployment orchestration. Integrations emphasized the development lifecycle and Salesforce APIs, with code packaged and deployed through the Azure DevOps and Git pipeline while custom components were authored in Lightning Web Components and Apex.
Operational scope targeted on-site field service teams and dispatch operations at Love's Travel Stops, with governance driven by ConsultNet using a mix of declarative configuration and programmatic controls. Change governance included version control and work item tracking in Azure DevOps, coding standards for Apex and LWC, and an on-site delivery model to align technical implementation with field service processes.
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Retail Management | ERP Services and Operations |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2015 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Love's
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Love's Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Love's Technographics
Love's is a Retail organization based in United States,
with around 35000 employees and annual revenues of $20.60 billion.
Love's operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Appcast Xcelerate and Salesforce Field Service (ex ClickSoftware),
covering areas like ERP Financial, Candidate Relationship Management and Field Service Management.
Love's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Appcast and Salesforce.
Love's recently adopted applications including
Rewardian Platform in 2024, Bamboo Rose Foresight Retail in 2024 and Workplace by Facebook in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Love's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Love's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Love's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.