Luz da Serra is a Education organization based in Brazil, with around 70 employees and annual revenues of $10.0 million.

What digital transformation initiatives has Luz da Serra undertaken?

Luz da Serra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Hotmart, Zendesk and Genesis Digital.

What are the most recent software purchases made by Luz da Serra?

Luz da Serra recently adopted applications including Sentry in 2025, AdOpt in 2025 and RedeHost in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Luz da Serra?

APPS RUN THE WORLD maintains an up-to-date database of Luz da Serra’s key decision makers and IT executives, available to Premium subscribers.

How can I access the full list of applications used by Luz da Serra?

Subscribe to APPS RUN THE WORLD to access the complete Luz da Serra technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Luz da Serra Software Purchases and Digital Transformation Initiatives

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Hotmart	Legacy	Hotmart HotPay	Payment Processing	ERP Financial Management	n/a	2024	2024	In 2024, Luz da Serra implemented Hotmart HotPay as its Payment Processing solution on its public website. The Hotmart HotPay deployment centralizes online payment acceptance for course enrollments and digital product sales, embedding Hotmart HotPay checkout flows into the institution website and relying on the vendor console for transaction monitoring and settlement configuration. The implementation leverages standard Payment Processing capabilities such as checkout orchestration, payment gateway routing, subscription and recurring billing support, settlement and payouts, and fraud screening, aligned to online education billing workflows. Operational ownership sits with finance and admissions teams for reconciliation and student billing, while marketing manages checkout conversion settings, and governance is enforced through role based access in the Hotmart HotPay merchant interface and process controls to support local regulatory and tax requirements in Brazil.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Hotmart

Legacy

Hotmart HotPay

Payment Processing

ERP Financial Management

n/a

2024

In 2024, Luz da Serra implemented Hotmart HotPay as its Payment Processing solution on its public website. The Hotmart HotPay deployment centralizes online payment acceptance for course enrollments and digital product sales, embedding Hotmart HotPay checkout flows into the institution website and relying on the vendor console for transaction monitoring and settlement configuration. The implementation leverages standard Payment Processing capabilities such as checkout orchestration, payment gateway routing, subscription and recurring billing support, settlement and payouts, and fraud screening, aligned to online education billing workflows. Operational ownership sits with finance and admissions teams for reconciliation and student billing, while marketing manages checkout conversion settings, and governance is enforced through role based access in the Hotmart HotPay merchant interface and process controls to support local regulatory and tax requirements in Brazil.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Zendesk	Legacy	Zendesk Chat	Chatbots and Conversational AI	AI-Powered Application	n/a	2017	2017

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Zendesk

Legacy

Zendesk Chat

Chatbots and Conversational AI

AI-Powered Application

n/a

2017

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Genesis Digital	Legacy	WebinarJam	Audio Video and Web Conferencing	Collaboration	n/a	2018	2018	In 2018, Luz da Serra implemented WebinarJam to support live online instruction and institutional events. WebinarJam, classified under Audio Video and Web Conferencing, is embedded on Luz da Serra's website and serves as the primary platform for scheduling and streaming synchronous classes, admissions webinars, and parent communications, with the full application name WebinarJam used across public pages and registration links. The deployment uses WebinarJam as a cloud hosted SaaS instance embedded into the institution website, leveraging standard webinar room, registration and broadcasting modules to manage attendee sign up and live sessions. Operational ownership sits across academic coordinators and communications staff, who run scheduling workflows, session configuration and attendee notifications, and governance emphasizes centralized calendar control and instructor onboarding for consistent delivery across the Brazil based campus.
			Collaboration	Collaboration		2019	2019
			Survey and Questionnaire	Collaboration		2020	2020

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Genesis Digital

Legacy

WebinarJam

Audio Video and Web Conferencing

Collaboration

n/a

2018

In 2018, Luz da Serra implemented WebinarJam to support live online instruction and institutional events. WebinarJam, classified under Audio Video and Web Conferencing, is embedded on Luz da Serra's website and serves as the primary platform for scheduling and streaming synchronous classes, admissions webinars, and parent communications, with the full application name WebinarJam used across public pages and registration links. The deployment uses WebinarJam as a cloud hosted SaaS instance embedded into the institution website, leveraging standard webinar room, registration and broadcasting modules to manage attendee sign up and live sessions. Operational ownership sits across academic coordinators and communications staff, who run scheduling workflows, session configuration and attendee notifications, and governance emphasizes centralized calendar control and instructor onboarding for consistent delivery across the Brazil based campus.

Collaboration

2019