Austin, 78701, TX,
United States
M-Files Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by M-Files and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 M-Files employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that M-Files has purchased the following applications: Madison Logic Platform for Account Based Marketing in 2021, Workable ATS for Applicant Tracking System in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems M-Files is running and its propensity to invest more and deepen its relationship with Madison Logic , Bound Systems , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing M-Files revenues, which have grown to $136.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for M-Files intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Madison Logic | Legacy | Madison Logic Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021, M-Files deployed the Madison Logic Platform for Account Based Marketing to support Demand Generation programs and to enable closer alignment with Sales. Kevin Salas, Senior Director of Demand Generation, led adoption while Madison Logic served as M-Files' sole ABM vendor and the platform was already in heavy use for content syndication and display advertising. The implementation centered on multi-channel ABM measurement and analytics, using Madison Logic Platform capabilities for content syndication, display advertising management, and cross-channel engagement reporting. The team enabled the platform's analytics integration to ingest LinkedIn engagement via the LinkedIn Marketing Analytics API, and configured channel-level filters so marketing could identify which assets resonated with target accounts across each paid channel. Integrations were explicit and limited to the Madison Logic Platform connection with the LinkedIn Marketing Analytics API, enabling unified account-level views across content syndication, display, and LinkedIn. Operational coverage focused on Demand Generation and Sales functions, with target account list segmentation and shared account engagement reports used to drive sales conversations and campaign optimization. Rollout was executed through a private beta participation in the Madison Logic and LinkedIn integration, with the marketing team quickly signing up and operationalizing the new analytics. Outcomes reported by M-Files include consistent value generation from the Madison Logic Platform, stronger LinkedIn campaign visibility, simplified reporting, and easier sharing of account engagement data with Sales to improve decision making and deal progression. | |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2015 | 2015 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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