Macdonald & Company
2 Harewood Place, Hanover Square, Mayfair,
London, W1S 1BX,
United Kingdom
London, W1S 1BX,
United Kingdom
44 20-7629-7220
Construction and Real Estate
Macdonald & Company Technographics
Macdonald & Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macdonald & Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Macdonald & Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macdonald & Company has purchased the following applications: Attrax Total Careers Site System for Recruiting in 2019, LiveChat for Chatbots and Conversational AI in 2020, Dropbox Business for Enterprise Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macdonald & Company is running and its propensity to invest more and deepen its relationship with Attrax , Bullhorn , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macdonald & Company revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macdonald & Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macdonald & Company Tech Stack and Enterprise Applications
Macdonald & Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Attrax | Legacy | Attrax Total Careers Site System | Recruiting | HCM | n/a | 2019 | 2019 |
In 2019, Macdonald & Company implemented Attrax Total Careers Site System. The Attrax Total Careers Site System was deployed as the companys careers site content platform within its Recruiting function, and it is used to maintain and edit careers site content including posting blog posts through Attrax.
Configuration emphasized an integrated content management workflow for job listings and employer branding, with editorial controls, template driven page creation, and a WYSIWYG content editor to publish blog posts and news. Typical Recruiting category capabilities applied included job advert staging, vacancy lifecycle management, candidate apply forms, and content scheduling to coordinate hiring communications. Automation centered on content publishing workflows and role based approval queues to control live updates to the public careers site.
Operational ownership rested with HR and Talent Acquisition teams, with collaboration from marketing for employer brand content, and administration scaled to the companys UK operations and a workforce of approximately 500 employees. Governance was implemented through defined editorial roles, publish approvals, and ongoing content maintenance processes operated by internal staff who maintained and edited website content including posting blog posts through Attrax. Macdonald & Company using Attrax Total Careers Site System for Recruiting supported centralization of career site content and job posting workflows across recruiting and employer brand channels.
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Recruiting | HCM |
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2021 | 2021 |
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Macdonald & Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Macdonald & Company deployed LiveChat on its corporate website to provide real-time visitor engagement. Macdonald & Company is a United Kingdom construction and real estate firm with about 500 employees, and LiveChat is used as a Chatbots and Conversational AI layer for customer engagement and lead capture.
The implementation centers on a web-embedded LiveChat widget, agent console, and administrative controls, configured for proactive messaging, canned responses, chat routing, transcript capture, and session reporting. Operational coverage targets customer service and sales workflows on the public website, with role-based access and chat routing rules governing agent assignment and escalation to internal teams. The deployment emphasizes visitor context capture and conversation logging to support ongoing support and sales qualification processes.
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Macdonald & Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Macdonald & Company implemented Dropbox Business as its Enterprise Content Management platform. The deployment is visible on the company website where Dropbox Business is used to surface and link corporate content and project files, establishing a public content access layer tied to their digital presence.
Dropbox Business was configured to provide core Enterprise Content Management capabilities including file synchronization, team folders, centralized administration, version history, link sharing, and access controls. The implementation leverages the Dropbox Business admin console for user provisioning, role based permissions, and content lifecycle controls to support collaborative document workflows typical of construction and real estate project teams.
Operational coverage spans corporate project teams and back office functions within Macdonald & Company, with governance focused on administrating access policies and folder structures to enforce document control and content stewardship. The implementation narrative centers on Dropbox Business as the enterprise content repository, enabling standardized file management, sharing governance, and web facing content delivery for the organization.
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Macdonald & Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Macdonald & Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Macdonald & Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Macdonald & Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Macdonald & Company
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Apps Being Evaluated by Macdonald & Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Macdonald & Company IT executives and key decision makers. This section highlights Macdonald & Company's latest recorded technology evaluations, including Yardi Voyager for Real Estate Property Management on 2024-12-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Macdonald & Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-17 | Macdonald & Company | Evaluated | Yardi | Yardi Voyager | Real Estate Property Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Macdonald & Company Technographics
Macdonald & Company is a Construction and Real Estate organization based in United Kingdom,
with around 500 employees and annual revenues of $160.0 million.
Macdonald & Company operates a diverse technology stack with applications such as
Attrax Total Careers Site System, LiveChat and Dropbox Business,
covering areas like Recruiting, Chatbots and Conversational AI and Enterprise Content Management.
Macdonald & Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Attrax, LiveChat, Inc. and Dropbox.
Macdonald & Company recently adopted applications including
Bullhorn Herefish in 2021, Hubspot Marketing Automation in 2021 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Macdonald & Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Macdonald & Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Macdonald & Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.