Portland, 97214, OR,
United States
Mackenzie Technographics
Mackenzie Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mackenzie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Mackenzie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mackenzie has purchased the following applications: Microsoft 365 for Collaboration in 2016, Strapi for Content Management in 2022, Constant Contact Email Marketing for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mackenzie is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Strapi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mackenzie revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mackenzie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mackenzie Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Strapi | Legacy | Strapi | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Mackenzie implemented Strapi as its Content Management platform for the corporate website. The deployment centers on using Strapi to model and serve structured web content, with Strapi providing API-driven delivery to the site front end.
The implementation uses standard Content Management capabilities within Strapi, including content modeling, media management, editorial workflows, and role based access controls to separate authoring and publishing responsibilities. Strapi is configured to expose content via APIs to the existing web presentation layer, enabling marketing and communications teams to create, edit, and approve pages and assets through a central CMS.
Operational scope is focused on the corporate website and the teams that maintain public content, with governance implemented through permissioned editorial workflows and content type schemas. Integrations are limited to the website front end via Strapi APIs, and the configuration emphasizes modular content types and editorial controls consistent with Content Management best practices.
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Content Management | Content Management |
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2024 | 2024 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Constant Contact | Legacy | Constant Contact Email Marketing | Marketing Automation | CRM | n/a | 2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Mackenzie
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mackenzie Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||