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Macquarie Investment Management (MIM)
Location
100 Independence 610 Market Street,
Philadelphia, 19106, PA,
United States
Website
https://www.macquarieim.com/
Phone
1 215-255-1200
Artw industry
Banking and Financial Services
Employee
Revenue

Macquarie Investment Management (MIM) Technographics

Macquarie Investment Management (MIM) Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Macquarie Investment Management (MIM) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2380 Macquarie Investment Management (MIM) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Macquarie Investment Management (MIM) has purchased the following applications: Sitecore CMS for Web Content Management in 2017, Salesforce Marketing Cloud for Marketing Automation in 2013, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Macquarie Investment Management (MIM) is running and its propensity to invest more and deepen its relationship with Sitecore , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Macquarie Investment Management (MIM) revenues, which have grown to $683.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macquarie Investment Management (MIM) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Macquarie Investment Management (MIM) Tech Stack and Enterprise Applications

Macquarie Investment Management (MIM) Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sitecore Legacy Sitecore CMS Web Content Management Content Management n/a 2017 2017
In 2017, Macquarie Investment Management (MIM) implemented Sitecore CMS as its Web Content Management platform for the corporate public website. The deployment established Sitecore CMS as the central content publishing engine, enabling structured content authoring, templated page rendering, and scheduled publishing to support the firmwide external web presence. The implementation scope emphasized content lifecycle and editorial governance, with role based authoring, approval workflows, and content versioning to support marketing and communications operations. Functional capabilities in use align with Web Content Management best practices, including a visual experience editor, content reuse and templating, and digital asset management to streamline cross site content consistency and editorial control.
Macquarie Investment Management (MIM) CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Marketing Cloud Marketing Automation CRM n/a 2013 2013
In 2013, Macquarie Investment Management (MIM) implemented Salesforce Marketing Cloud as a targeted Marketing Automation deployment. The initiative established Salesforce Marketing Cloud as the primary digital engagement engine to support intermediary and partner communications while leveraging the broader Salesforce platform for data and analytics. Salesforce Marketing Cloud was configured to surface and operationalize data already present on the Salesforce platform, enabling consolidated reporting and analytics workflows within the Salesforce environment. Implementation work focused on campaign orchestration, data-driven audience segmentation, automated email and newsletter delivery, and the unification of engagement events with CRM-held contact records to support personalized outreach. Operational scope emphasized intermediary and partner engagement and cross-functional use by marketing, distribution, and analytics teams. Governance centered on centralizing engagement data on the Salesforce platform to create shared reporting and to support coordinated workflows, and the organization is actively exploring additional uses of Salesforce as a platform to deepen engagement with intermediaries and partners.
Marketing Automation CRM 2020 2020
Macquarie Investment Management (MIM) IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2020 2020
In 2020, Macquarie Investment Management (MIM) deployed Amazon EC2 within its Application Hosting and Computing Services to host its public website and client-facing web applications. Using Amazon EC2 on their website, MIM established compute capacity to run web server processes and application code that deliver online content and investor-facing functionality. The implementation leverages core Amazon EC2 capabilities such as instance configuration and image management, autoscaling patterns for elastic compute capacity, and instance lifecycle operations for provisioning and patching, consistent with Application Hosting and Computing Services practices. Operational controls likely include instance-level access management and monitoring instrumentation to maintain uptime and performance for the web estate. Operational scope is focused on web infrastructure and application delivery for the Macquarie Investment Management website, tying compute provisioning into web release and operations workflows. Governance appears oriented around cloud operational procedures for provisioning, configuration, and runbook-driven maintenance of EC2 instances, aligning compute operations with the firms site reliability and application support teams.
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Macquarie Investment Management (MIM) CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Web Gateways (SWG) CyberSecurity 2017 2017

IT Decision Makers and Key Stakeholders at Macquarie Investment Management (MIM)

First Name Last Name Title Function Department Email Phone
Division Director, Head of Marketing Director Marketing
VP, Channel Marketing Manager VP Marketing
Vice President Marketing & Creative Services VP Marketing
Salesforce Product Owner Director IT
Marketing Manager Manager Marketing
Product Marketing Manager Manager Marketing
Marketing Manager Manager Marketing
Show All Contacts

Apps Being Evaluated by Macquarie Investment Management (MIM) Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Macquarie Investment Management (MIM) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Macquarie Investment Management (MIM) digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Macquarie Investment Management (MIM) Technographics
Macquarie Investment Management (MIM) is a Banking and Financial Services organization based in United States, with around 2380 employees and annual revenues of $683.0 million.
Macquarie Investment Management (MIM) operates a diverse technology stack with applications such as Sitecore CMS, Salesforce Marketing Cloud and Amazon EC2, covering areas like Web Content Management, Marketing Automation and Application Hosting and Computing Services.
Macquarie Investment Management (MIM) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sitecore, Salesforce and Amazon Web Services (AWS).
Macquarie Investment Management (MIM) recently adopted applications including Amazon Elastic Load Balancing (ELB) in 2021, Salesforce Pardot in 2020 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Macquarie Investment Management (MIM)’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Macquarie Investment Management (MIM)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Macquarie Investment Management (MIM) technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.