Madura Technographics
Madura Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Madura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madura has purchased the following applications: PayPal Braintree for Payment Processing in 2022, SoCloz Platform for Retail Management in 2014, Zendesk Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madura is running and its propensity to invest more and deepen its relationship with PayPal , Stripe , AlmaPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madura revenues, which have grown to $27.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madura Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2026 | 2026 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoCloz | Legacy | SoCloz Platform | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
Madura implemented the SoCloz Platform in 2014 to support omnichannel retail operations across its France stores. The SoCloz Platform deployment centers on Click & Collect and E-Reservation workflows, reflecting its use within the Retail Management category to drive in-store traffic and enable cross-sales.
Module usage includes E-Reservation, Store WMS, and mPOS capabilities, configured to manage reservation lifecycles, orchestrate store fulfillment tasks, and enable mobile point of sale checkout. Implementation emphasizes reservation availability checks, store pickup verification, and inventory visibility at the store level, consistent with Retail Management functional workflows.
Operational scope covers front-of-store and fulfillment processes for Madura in France, with the platform used to route online orders into physical store pickup flows. Governance focused on operationalizing Click & Collect and E-Reservation processes across store teams, and the deployment is explicitly linked to improved in-store traffic and increased cross-sales as stated in the customer case study.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Customer Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Subsurface Mapping | PLM and Engineering |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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Robotic Process Automation | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Madura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Madura Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Madura Technographics
Madura is a Retail organization based in France,
with around 150 employees and annual revenues of $27.0 million.
Madura operates a diverse technology stack with applications such as
PayPal Braintree, SoCloz Platform and Zendesk Chat,
covering areas like Payment Processing, Retail Management and Chatbots and Conversational AI.
Madura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, SoCloz and Zendesk.
Madura recently adopted applications including
Google Pay in 2026, Cisco Webex Meetings in 2025 and Shopify Plus in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madura’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madura’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madura technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.