Mooresville, 28115, NC,
United States
MADVAPES Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MADVAPES and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 MADVAPES employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MADVAPES has purchased the following applications: Microsoft 365 for Collaboration in 2017, NoFraud for eCommerce Fraud Protection in 2022, Intercom for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MADVAPES is running and its propensity to invest more and deepen its relationship with Microsoft , NoFraud , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MADVAPES revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MADVAPES intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, MADVAPES deployed Microsoft 365. The deployment is categorized as Collaboration and the company references Microsoft 365 on its public website, indicating use of Microsoft 365 services as part of corporate productivity and external content workflows. MADVAPES Microsoft 365 Collaboration supports core office productivity and team communication needs across the retail organization.
The Microsoft 365 implementation includes standard Collaboration modules such as Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and content management, and OneDrive for file synchronization, aligned with typical Collaboration category capabilities. Operational coverage is focused on merchandising, marketing, customer support and corporate communications, tying internal collaboration to the ecommerce storefront and marketing content. Governance is organized around centralized identity and access controls, shared document libraries and team based collaboration policies to manage content and permissions across retail functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NoFraud | Legacy | NoFraud | eCommerce Fraud Protection | eCommerce | n/a | 2022 | 2022 |
In 2022, MADVAPES implemented NoFraud as its eCommerce Fraud Protection solution on its public website. The deployment targeted checkout and order intake flows to provide real-time screening for the retailer's online transactions, aligning the NoFraud application with MADVAPES ecommerce operations and payment handling.
NoFraud was configured to provide real-time transaction screening and risk scoring, device and browser fingerprinting, rules-based decisioning, and a review queue for manual order verification. The NoFraud administrative console was used to tune detection rules, set review thresholds, and manage manual overrides, enabling rule-driven accept, decline, or review decisions at point of sale.
The implementation used site-level instrumentation to capture checkout signals and to relay decisioning calls to NoFraud, enabling immediate decision enforcement during order submission. Operational coverage included ecommerce operations, payments, and customer service workflows, with fraud review workflows and alerting routed through the NoFraud console and standard notification channels such as webhooks and email to tie decisions back to order processing systems.
Governance was organized around centralized rule ownership inside the ecommerce team, with operational procedures for order review and manual intervention managed through NoFraud interfaces. The configuration emphasizes automated screening combined with a human review queue to support MADVAPES order processing and fraud control activities, consistent with typical eCommerce Fraud Protection practices.
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intercom | Legacy | Intercom | Customer Support | CRM | n/a | 2020 | 2020 |
In 2020, MADVAPES deployed Intercom on its website to support Customer Support for its ecommerce retail operations. The implementation centered on embedding the Intercom web messenger into public storefront pages and checkout flows to capture customer inquiries directly on the site.
Intercom was configured to deliver live chat, contextual in app messaging, and a knowledge base to address common product and order questions. Configuration work emphasized message routing to the customer support queue, canned responses and automation for frequently asked questions, leveraging Intercom modules typical for Customer Support use cases.
Operational scope focused on online customer service for sales and post sale inquiries, with the web channel as the primary contact point and internal agents staffed to handle chats. Governance included standardized response templates, defined operating hours for the messenger, and agent training to align support workflows with the Intercom messaging experience.
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2015 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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