Magellan
279 E Arrow Hwy,
San Dimas, 91773, CA,
United States
San Dimas, 91773, CA,
United States
1 909-394-5000
Manufacturing
Magellan Technographics
Magellan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magellan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Magellan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magellan has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2011, Oracle NetSuite CRM for CRM in 2011, Intuit Mailchimp Mandrill for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magellan is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magellan revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magellan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magellan Tech Stack and Enterprise Applications
Magellan eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, Magellan implemented Oracle NetSuite Commerce to establish a unified eCommerce platform for its manufacturing and retail channels in the United States. The deployment of Oracle NetSuite Commerce centralized online storefront and catalog functions to support direct customer ordering and digital merchandising while aligning commerce workflows with corporate sales and fulfillment priorities.
Configuration focused on core commerce capabilities common to the eCommerce category, including storefront catalog management, customer account and checkout workflows, online order capture, and order management tied to inventory visibility. The implementation emphasized configurable merchandising, SKU lifecycle controls, pricing rules, and fulfillment orchestration to support ongoing product introductions and order throughput.
Operational integration concentrated on consolidating commerce transactions with NetSuite financial and inventory control processes to streamline order-to-cash and inventory reconciliation within a single vendor platform. Business functions impacted included eCommerce operations, order fulfillment, customer service, and finance, with role based administration and catalog governance established to manage content, pricing, and release processes.
Magellan reported the implementation allowed sustained growth without proportional increases in staff, stating they experienced exponential growth without having to increase headcount, and that they were able to handle that with a system like NetSuite. Governance practices put in place included centralized merchandising controls and change workflows to manage ongoing product and pricing updates in the commerce system.
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eCommerce | eCommerce |
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2018 | 2018 |
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Magellan CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2011 | 2011 |
In 2011 Magellan implemented Oracle NetSuite CRM to centralize customer and sales records for its manufacturing business, adopting a cloud-based CRM to support its US operations. The deployment aligned the company around a single customer data store and CRM platform to manage the customer lifecycle across sales and service functions.
Oracle NetSuite CRM was configured to provide core CRM capabilities including contact and account management, lead capture and qualification, opportunity and pipeline management, activity tracking, case management for customer support, and role-based dashboards and reporting. Configuration focused on standard sales workflows, opportunity stage modeling, automated activity logging, and reporting schemas to give consistent pipeline visibility for the sales organization.
Governance centered on centralized master data for accounts and contacts, role-based access controls, and standardized opportunity stages to enforce consistent sales process behavior. The rollout emphasized configuring role-specific dashboards and workflow rules for sales and service teams, embedding CRM record keeping into day-to-day operational workflows rather than replacing specific prior systems.
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Magellan PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Magellan implemented Intuit Mailchimp Mandrill on its website to handle Transactional Email for customer-facing communications. The deployment of Intuit Mailchimp Mandrill is focused on site-triggered messaging rather than bulk marketing campaigns, aligning the application to transactional SMTP and API driven send flows.
Configuration centered on transactional sending and template management, with the Intuit Mailchimp Mandrill implementation using reusable templates and programmatic API or SMTP endpoints to generate per-transaction messages. Standard Transactional Email capabilities such as deliverability monitoring, bounce and complaint handling via webhooks, and message-level tracking are consistent with the observed usage patterns.
Operational integration is limited to the website layer, where page events and application logic invoke Intuit Mailchimp Mandrill to send order confirmations, account notifications, and similar event driven emails. The implementation implies an events to email pipeline that routes site events into Mandrill templates and captures webhook feedback for inbox placement and suppression handling.
Governance for the Intuit Mailchimp Mandrill deployment emphasizes template lifecycle and sending domain hygiene, including sender authentication and suppression list management to protect deliverability. Ongoing operational ownership is structured around web operations and customer communications, focusing on maintaining templates, monitoring webhooks, and ensuring transactional flows remain reliable.
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Magellan IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Magellan
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Sales | VP | Sales | |
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Apps Being Evaluated by Magellan Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magellan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magellan digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Magellan Technographics
Magellan is a Manufacturing organization based in United States,
with around 150 employees and annual revenues of $50.0 million.
Magellan operates a diverse technology stack with applications such as
Oracle NetSuite Commerce, Oracle NetSuite CRM and Intuit Mailchimp Mandrill,
covering areas like eCommerce, CRM and Transactional Email.
Magellan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Intuit.
Magellan recently adopted applications including
Amazon EC2 in 2020, Zendesk Service in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magellan’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magellan’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magellan technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.