Gurugram, 122002,
India
MakeMyTrip Technographics
MakeMyTrip Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MakeMyTrip and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5122 MakeMyTrip employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MakeMyTrip has purchased the following applications: HackerEarth FaceCode for Video Interviewing in 2020, GumGum for Artificial Intelligence Marketing in 2022, Polygon PoS for Blockchain Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MakeMyTrip is running and its propensity to invest more and deepen its relationship with HackerEarth , GumGum , Polygon Labs or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MakeMyTrip revenues, which have grown to $978.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MakeMyTrip intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MakeMyTrip Tech Stack and Enterprise Applications
MakeMyTrip HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HackerEarth | Legacy | HackerEarth FaceCode | Video Interviewing | HCM | n/a | 2020 | 2020 |
In 2020, MakeMyTrip implemented HackerEarth FaceCode for Video Interviewing. The deployment was adopted by the company's HR organization in India to execute virtual campus and technology hiring during the COVID-19 period, enabling completion of campus interview cycles remotely.
HackerEarth FaceCode provided core Video Interviewing capabilities aligned to developer recruitment workflows, including synchronous live interviews and asynchronous candidate video submissions. Configuration emphasized interview orchestration, scheduling, and standardized evaluation flows to support remote technical screening and interviewer review.
Operational scope was HR India focused and concentrated on campus recruiting cycles for technology roles. Governance and rollout were managed by HR teams to centralize candidate pipelines, and the HR lead reported a seamless campus hiring experience using HackerEarth FaceCode in public coverage.
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MakeMyTrip AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 MakeMyTrip implemented GumGum on its website, adopting the Artificial Intelligence Marketing application to support online advertising and audience targeting. The GumGum deployment is focused on website ad delivery and contextual advertising capabilities, and it aligns MakeMyTrip marketing and digital advertising teams to use AI driven contextual signals alongside existing web inventory.
Implementation involved embedding GumGum scripts into the MakeMyTrip web front end and routing ad operations through tag management and the site ad stack, enabling contextual content analysis, image recognition driven ad placement, and measurement workflows typical of Artificial Intelligence Marketing platforms. Governance and operational ownership were placed with marketing and ad operations teams, with configuration focused on page level targeting, creative placement rules, and measurement endpoints tied to website instrumentation.
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MakeMyTrip Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Polygon Labs | Legacy | Polygon PoS | Blockchain Platform | Blockchain | n/a | 2022 | 2022 |
In 2022, MakeMyTrip implemented Polygon PoS, a Blockchain Platform, to issue limited edition non-fungible tokens that represent digitally crafted immersive artworks of Indian destinations. MakeMyTrip used the Polygon PoS application from Polygon Labs to mint and manage serialized digital collectibles tied to specific destinations, aligning the Blockchain Platform with customer engagement and marketing functions.
The implementation focused on NFT token issuance, smart contract-driven minting workflows, and metadata-backed collectible records to establish provenance and ownership. Configuration centered on controlled editioning and token lifecycle management, with Polygon PoS providing the smart contract framework for issuance and transfer of tokens.
Operational scope was customer-facing and managed by MakeMyTrip’s digital product and marketing teams, offering travellers a chance to own collectibles for destinations including Goa, Ladakh, Odisha, Himachal Pradesh, Kashmir, Kerala, Meghalaya, Rajasthan, and Andaman. The rollout targeted online traveller engagement channels and collectible distribution touchpoints rather than internal financial or HR systems.
Governance emphasized edition controls, coordinated mint windows, and token issuance processes embedded into product workflows, with operational procedures to track collectible provenance on-chain. Polygon PoS served as the underlying ledger technology, and the implementation was executed as a limited edition launch tied to marketing campaigns and digital product orchestration.
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MakeMyTrip Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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MakeMyTrip CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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MakeMyTrip ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2019 | 2019 |
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MakeMyTrip PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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MakeMyTrip IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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MakeMyTrip CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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MakeMyTrip Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at MakeMyTrip
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MakeMyTrip Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||