Makro Nederland
De Flinesstraat 9,
Amsterdam, 91099 CA,
Netherlands
Amsterdam, 91099 CA,
Netherlands
31 900 2025300
Distribution
Makro Nederland Technographics
Makro Nederland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Makro Nederland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Makro Nederland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Makro Nederland has purchased the following applications: Microsoft 365 for Collaboration in 2019, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) for Digital Signing in 2020, Publitas for Product Information Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Makro Nederland is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Makro Nederland revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Makro Nederland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Makro Nederland Tech Stack and Enterprise Applications
Makro Nederland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Makro Nederland implemented Microsoft 365 to standardize Collaboration across its Netherlands operations. The deployment targeted roughly 4,000 employees in the distribution and retail organization, consolidating email, file storage, content and real time communication tooling under Microsoft 365.
The implementation leveraged core Microsoft 365 Collaboration capabilities, including Exchange Online for messaging, Microsoft Teams for synchronous collaboration, SharePoint Online for intranet and content management, OneDrive for Business for personal file sync, and Office desktop and web applications for productivity. Configuration work included tenant level information architecture, role based access controls, and identity and access management through Azure Active Directory to segregate corporate and store user profiles.
Makro Nederland is using Microsoft 365 on their website, and the platform supports content workflows and employee collaboration tied to e commerce and store operations. Governance focused on external sharing policies, site provisioning processes, and administrative controls to manage content lifecycle across corporate communications, merchandising, HR and procurement functions.
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Collaboration | Collaboration |
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2018 | 2018 |
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Makro Nederland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020, Makro Nederland implemented Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) as a Digital Signing solution on its website. The deployment embeds Adobe Acrobat Sign into makro.nl to capture electronic signatures and orchestrate web-based signature workflows for customer-facing interactions.
Configuration emphasizes embedded signing sessions, identity authentication, secure audit trails, and retention of signed documents consistent with Digital Signing functionality, enabling online contract execution and consent capture. Makro Nederland Adobe Acrobat Sign Digital Signing implementation is scoped to web-based transactional and contractual flows on the company site in the Netherlands, and operational responsibilities center on form integration, signature lifecycle management, and archival of signed artifacts.
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Print Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Makro Nederland eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Makro Nederland implemented Publitas as a Product Information Management platform on its public website. The deployment centralized digital catalog publishing and product content presentation to support merchandising, e-commerce, and marketing activities across the site. Publitas is used for managing product content, organizing catalog layouts and rich imagery, and driving content-driven merchandising at SKU level. The implementation scope concentrates on online product catalogs and editorial content flows rather than inventory or fulfilment systems.
Configuration emphasized catalog composition, template-based digital brochure and flyer generation, metadata and content enrichment, and scheduled publishing workflows. Functional capabilities implemented align with Product Information Management practices, including product content management, digital catalog rendering, publishing schedules, and channel-ready export formats. Governance created role-based editorial controls and content approval workflows to operationalize merchandising and marketing ownership for ongoing catalog updates.
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Makro Nederland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Makro Nederland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Makro Nederland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Makro Nederland
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Makro Nederland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Makro Nederland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Makro Nederland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Makro Nederland Technographics
Makro Nederland is a Distribution organization based in Netherlands,
with around 4000 employees and annual revenues of $900.0 million.
Makro Nederland operates a diverse technology stack with applications such as
Microsoft 365, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) and Publitas,
covering areas like Collaboration, Digital Signing and Product Information Management.
Makro Nederland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and Publitas.
Makro Nederland recently adopted applications including
Aurigma Customer\'s Canvas in 2024, Qualtrics CustomerXM in 2022 and FreshDesk Customer Support in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Makro Nederland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Makro Nederland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Makro Nederland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.