Mamas & Papas
Colne Bridge Rd, Bradley,
Huddersfield, HD5 0RH,
United Kingdom
Huddersfield, HD5 0RH,
United Kingdom
44 14 844-38200
Retail
Mamas & Papas Technographics
Mamas & Papas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mamas & Papas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 636 Mamas & Papas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mamas & Papas has purchased the following applications: PayPal Enterprise for Payment Processing in 2021, Sage Snowdrops HR for Core HR in 2013, Amplience for Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mamas & Papas is running and its propensity to invest more and deepen its relationship with PayPal , Amazon Web Services (AWS) , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mamas & Papas revenues, which have grown to $154.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mamas & Papas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mamas & Papas Tech Stack and Enterprise Applications
Mamas & Papas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Mamas & Papas implemented PayPal Enterprise for Payment Processing on their website. The PayPal Enterprise implementation serves the retailer's ecommerce checkout and payment authorization flows, centralizing card acceptance and PayPal wallet transactions for the UK online storefront. Deployment is web embedded at the storefront level and interfaces directly with the site's checkout workflow to capture orders and authorize payments.
The implementation aligns with Payment Processing functional modules such as checkout integration, payment gateway routing, tokenization for card on file, and fraud screening capabilities typical of PayPal Enterprise. Integration surface is the ecommerce checkout and order management workflows, handling session based payment handoffs and authorization responses into the shopping cart system. This configuration positions PayPal Enterprise as the online payment layer supporting Mamas & Papas ecommerce operations.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Mamas & Papas HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Snowdrops HR | Core HR | HCM | n/a | 2013 | 2013 |
In 2013, Mamas & Papas maintained and updated its in-house Sage Snowdrops HR Core HR system to support HR operations across its UK organization. The work was executed under an internal IT and HR stewardship model that emphasized configuration, patch management, and bespoke report maintenance for the Sage Snowdrops HR application. The system handled employee records and core HR workflows for approximately 636 employees across retail stores and corporate functions.
Configuration and maintenance activity focused on canonical Core HR capabilities including employee data management, absence and leave tracking, basic onboarding workflows, and integration-ready payroll interfaces, with custom reports and data integrity routines developed internally. Operational governance combined HR policy owners with IT change control procedures to manage updates, access provisioning, and versioning of the Sage Snowdrops HR environment. Maintenance emphasis was on sustaining functional continuity for HR and payroll processes while supporting incremental feature updates and operational stability.
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Learning and Development | HCM |
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2021 | 2021 |
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Mamas & Papas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Mamas & Papas implemented Amplience to provide Content Management for its customer facing website. Amplience is used to centralize web content authoring, digital asset management, and campaign-driven content delivery to product pages and promotional landing pages. The deployment targets the public ecommerce site and is positioned to support merchandising and marketing content operations across site templates.
The implementation established staged content workflows, editorial approval governance, and scheduled publication controls typical of enterprise Content Management platforms. Amplience was configured to expose structured content models to front end components, supporting headless content delivery patterns and decoupled rendering of product and marketing experiences. Operational ownership sits with marketing and web operations teams, with governance focused on content lifecycle, staging environments, and release coordination for site templates and promotional zones.
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Mamas & Papas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Mamas & Papas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Mamas & Papas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Mamas & Papas TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Mamas & Papas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Mamas & Papas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Mamas & Papas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Mamas & Papas
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Mamas & Papas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mamas & Papas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mamas & Papas digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Mamas & Papas Technographics
Mamas & Papas is a Retail organization based in United Kingdom,
with around 636 employees and annual revenues of $154.0 million.
Mamas & Papas operates a diverse technology stack with applications such as
PayPal Enterprise, Sage Snowdrops HR and Amplience,
covering areas like Payment Processing, Core HR and Content Management.
Mamas & Papas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Sage and Amplience.
Mamas & Papas recently adopted applications including
PayPal Enterprise in 2021, Amazon Pay in 2021 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mamas & Papas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mamas & Papas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mamas & Papas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.