Marika
Marika Technographics
Marika Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marika and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 193 Marika employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marika has purchased the following applications: PayPal Braintree for Payment Processing in 2017, The Predictive Index Employee Engagement for Employee Engagement in 2020, Zendesk Chat for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marika is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marika revenues, which have grown to $109.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marika intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marika Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Predictive Index | Legacy | The Predictive Index Employee Engagement | Employee Engagement | HCM | n/a | 2020 | 2020 |
In 2020, Marika implemented The Predictive Index Employee Engagement to run a focused engagement program across its Los Angeles organization. The deployment used PI Diagnose, specifically the Employee Experience Survey and Employee Experience Coaching modules, to conduct a granular engagement survey and surface root causes of turnover while improving trust and communication.
The Predictive Index Employee Engagement implementation emphasized survey design, cohort segmentation, and manager coaching integrated into HR workflows, leveraging Employee Experience Survey instruments and Employee Experience Coaching to translate diagnostic findings into actionable plans. Configuration and reporting outputs were aligned to local organizational units in Los Angeles so HR could prioritize interventions and execute targeted changes.
HR led the rollout and governance, defining survey cadence, analysis ownership, and coaching processes that connected insights to front line managers and people operations. Business functions impacted included HR for engagement strategy and governance, compensation for targeted pay adjustments, and performance management for revisions to review processes, with productivity improvements reported as an operational outcome.
PI’s customer story documents measurable operational outcomes including increased productivity, improved trust and communication, and targeted changes to compensation and performance-review processes driven by the Employee Experience Survey and Employee Experience Coaching workstreams. The implementation reflects an Employee Engagement deployment focused on diagnostic insight, manager enabled coaching, and HR governance to address turnover drivers.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Natural Language Processing | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2025 | 2025 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2023 | 2023 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2013 | 2013 |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Marika
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marika Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marika Technographics
Marika is a Retail organization based in United States,
with around 193 employees and annual revenues of $109.0 million.
Marika operates a diverse technology stack with applications such as
PayPal Braintree, The Predictive Index Employee Engagement and Zendesk Chat,
covering areas like Payment Processing, Employee Engagement and Chatbots and Conversational AI.
Marika has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, The Predictive Index and Zendesk.
Marika recently adopted applications including
Crisp in 2025, Shopify in 2025 and Tapcart in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marika’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marika’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marika technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.