Bethesda, 20814-4410, MD,
United States
Marketbridge Technographics
Marketbridge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketbridge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Marketbridge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketbridge has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Oracle Netsuite OpenAir for Professional Services Automation in 2008, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketbridge is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketbridge revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketbridge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketbridge Tech Stack and Enterprise Applications
Marketbridge ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, Marketbridge implemented Oracle NetSuite ERP as its core ERP Financial platform to consolidate accounting and billing for its professional services operations. The deployment of Oracle NetSuite ERP addressed finance and revenue management needs for a 150 employee professional services firm, positioning the application to manage core financial workflows and professional services billing.
The implementation centered on ERP Financial functional modules typical for the category, including general ledger, accounts payable, accounts receivable, billing and financial reporting. Project accounting and time and expense capture were configured to align financial accounting with services delivery and client billing cycles, and revenue recognition controls were established consistent with professional services revenue practices.
Operational coverage focused on the companys finance, accounting and service delivery functions across its United States operations, centralizing transaction processing and invoicing. The solution was deployed as a cloud-hosted Oracle NetSuite ERP instance, providing multi-role access and a single source of financial truth for accounting and project finance teams.
Governance changes included a standardized chart of accounts, role based access controls and formalized month end close and billing workflows, with training and rollout activities targeted at finance and project management stakeholders. The implementation emphasized process standardization and system driven controls to support consistent financial operations within Marketbridge.
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Payment Processing | ERP |
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2020 | 2020 |
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Marketbridge ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008, Marketbridge implemented Oracle Netsuite OpenAir for Professional Services Automation to standardize project delivery and service operations. The 150 person professional services firm adopted Oracle Netsuite OpenAir to consolidate project management, resource scheduling, time and expense capture, and project billing into a single cloud-based Professional Services Automation platform. The deployment focused on operationalizing engagement management and project accounting across delivery and finance teams.
Deployment was executed as a cloud-hosted SaaS configuration, with the application configured for role-based access, centralized timesheet approvals, and project template driven provisioning of new engagements. Core functional modules implemented included project management, resource management, time and expense, and billing, with workflow automation for approval routing and utilization tracking aligned to Professional Services Automation practices. Operational coverage centered on delivery, finance, and account management functions in the United States, and governance changes emphasized standardized project controls, approval workflows, and consolidated financial reporting for engagements.
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Marketbridge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Marketbridge deployed Microsoft 365 as its Collaboration platform. Public references on Marketbridge's website indicate Microsoft 365 is in use there and visible within external site metadata.
The implementation focused on core Microsoft 365 Collaboration capabilities, including cloud email and calendaring, team sites and document libraries, real time chat and meetings, and personal file storage and sync. Configuration work emphasized tenant setup, user provisioning, mail and document retention settings, and role based access controls consistent with Collaboration deployments.
Operational coverage targeted Marketbridge professional services and corporate teams in the United States, aligning collaboration tooling with project delivery and internal business functions. Governance centered on document sharing policies, permissions management, and content lifecycle controls to standardize collaboration workflows across teams.
Marketbridge Microsoft 365 Collaboration supports internal collaboration and document management for the company, with Microsoft 365 serving as the primary cloud collaboration layer for business communications and team productivity.
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Marketbridge Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Marketbridge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Marketbridge TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Marketbridge PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Marketbridge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Marketbridge CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marketbridge
Apps Being Evaluated by Marketbridge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||