Singapore, 118519,
Singapore
MARKETING-INTERACTIVE Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MARKETING-INTERACTIVE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 73 MARKETING-INTERACTIVE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MARKETING-INTERACTIVE has purchased the following applications: Microsoft 365 for Collaboration in 2019, Joomla 3.9 for Web Content Management in 2020, Pi-rate Data Management Platform for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MARKETING-INTERACTIVE is running and its propensity to invest more and deepen its relationship with Microsoft , Joomla , Pi-rate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MARKETING-INTERACTIVE revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MARKETING-INTERACTIVE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pi-rate | Legacy | Pi-rate Data Management Platform | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, MARKETING-INTERACTIVE implemented Pi-rate Data Management Platform. The Pi-rate Data Management Platform is deployed on MARKETING-INTERACTIVE's website and functions as a Data Management Platform for web based audience capture, profiling, and segmentation.
The deployment configures on site data collection through page tags, centralized audience taxonomy, identifier resolution and profile stitching, and rule based segmentation modules consistent with Data Management Platform capabilities. These configured modules support audience profiling, segment activation, and data export workflows that feed campaign targeting and analytics processes. The implementation explicitly uses Pi-rate Data Management Platform as the core audience data layer for site level operations.
Operational scope centers on the company website and supports marketing, editorial audience development, and commercial advertising functions across MARKETING-INTERACTIVE. Governance is organized around standardized audience definitions and segmentation workflows to align editorial and advertising teams, with configuration and operational ownership residing in marketing operations.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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