Discover the latest software purchases and digital transformation initiatives being undertaken by Marketo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marketo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketo has purchased the following applications: Genesys Cloud CX for Call Center in 2015, Nexonia Expenses for Expense Management in 2014, ADP Workforce Now for Core HR in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketo is running and its propensity to invest more and deepen its relationship with Genesys , Nexonia , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketo revenues, which have grown to $400.0 million in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Industry | Employees | Revenue |
---|---|---|
Professional services | 1500 | $400.0M |
Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
---|---|---|---|---|---|---|---|---|
Apache Software | Legacy Applications | Apache Hadoop | Database Management | PaaS | n/a | n/a | 2017 | 2017 |
Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | Subscribe | 2014 | 2014 |
Subscribe | Subscribe | Subscribe | Transactional Email | PaaS | Subscribe | Subscribe | 2017 | 2017 |
Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
---|---|---|---|---|---|---|---|---|
Cloudera | Legacy Applications | Cloudera Hortonworks | Database Management | IaaS | n/a | n/a | 2015 | 2015 |
Subscribe | Subscribe | Subscribe | Secure Email Gateways (SEGs) | IaaS | Subscribe | Subscribe | 2020 | 2020 |
Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | Subscribe | 2021 | 2021 |
Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | Subscribe | 2021 | 2021 |
Subscribe | Subscribe | Subscribe | Application Hosting and Computing Services | IaaS | Subscribe | Subscribe | 2015 | 2015 |
Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
---|---|---|---|---|---|---|---|---|
Drift | Legacy Applications | Drift AI Chatbot | Chatbots and Conversational AI | Artificial Intelligence | n/a | n/a | 2016 | 2016 |