Apps Run The World

Marketo Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Marketo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marketo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Marketo has purchased the following applications: Genesys Cloud CX for Call Center in 2015, Nexonia Expenses for Expense Management in 2014, ADP Workforce Now for Core HR in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Marketo is running and its propensity to invest more and deepen its relationship with Genesys , Nexonia , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Marketo revenues, which have grown to $400.0 million in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Marketo, an Adobe Company
901 Mariners Island Boulevard Suite #500
San Mateo, 94404 , CA
United States
1 165-058-8001
https://www.marketo.com/
Industry Employees Revenue
Professional services 1500 $400.0M

Enterprise Software and Cloud Applications being used by Marketo

Vendor Old Product New Product Category Market Users VAR/SI When Live
Drift Legacy Applications Drift AI Chatbot Chatbots and Conversational AI Artificial Intelligence n/a n/a 2016 2016
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Application, Web and Enterprise Search Content Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2007 2007
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Call Center CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Sales Automation,CRM,Sales Engagement CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2013
Subscribe Subscribe Subscribe Professional Services Automation ERP Services and Operations Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Database Management IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Incident Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Database Management PaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Adobe Systems Legacy Applications Adobe Connect Audio Video and Web Conferencing Collaboration n/a n/a 2019 2019
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application, Web and Enterprise Search Content Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Call Center CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2007 2007
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Sales Automation,CRM,Sales Engagement CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2013
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Professional Services Automation ERP Services and Operations Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Travel Management ERP Services and Operations Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Incident Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Governance, Risk and Compliance TRM Subscribe Subscribe 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Apache Software Legacy Applications Apache Hadoop Database Management PaaS n/a n/a 2017 2017
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2017 2017
Vendor Old Product New Product Category Market Users VAR/SI When Live
Drift Legacy Applications Drift AI Chatbot Chatbots and Conversational AI Artificial Intelligence n/a n/a 2016 2016

IT Decision Makers and Key Stakeholders at Marketo

First Name Last Name Title Email Phone
Subscribe Subscribe President of Sales, Americas Subscribe Subscribe
Subscribe Subscribe Chief Sales Officer Subscribe Subscribe
Subscribe Subscribe SVP, Business Development, Partner Strategy, and Alliances Subscribe Subscribe
Subscribe Subscribe Chief Operating Officer Subscribe Subscribe
Subscribe Subscribe VP, Global Business Operations Subscribe Subscribe
Subscribe Subscribe Director of Global Sales Operations Subscribe Subscribe
Subscribe Subscribe Chief Executive Officer Subscribe Subscribe
Subscribe Subscribe Senior Vice President Human Resources Subscribe Subscribe
Subscribe Subscribe Senior HR Business Partner Subscribe Subscribe
Subscribe Subscribe Director, Global Sales Compensation Subscribe Subscribe
Subscribe Subscribe Chairman and Chief Executive Officer Subscribe Subscribe
Subscribe Subscribe Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe Chief Marketing Officer Subscribe Subscribe
Subscribe Subscribe Group Vice President, Finance Subscribe Subscribe
Subscribe Subscribe Chief Information Officer Subscribe Subscribe
Subscribe Subscribe CIO Subscribe Subscribe
Subscribe Subscribe VP, Product Platform Subscribe Subscribe
Subscribe Subscribe Chief Architect Subscribe Subscribe
Subscribe Subscribe Chief Technology Officer Subscribe Subscribe
Subscribe Subscribe Principal Finance Subscribe Subscribe
Subscribe Subscribe Sr. Director, Technical Accounting and Revenue Recognitio Subscribe Subscribe
Subscribe Subscribe Billing Specialist Subscribe Subscribe
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