San Mateo, 94404, CA,
United States
Marketo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marketo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketo has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, New Relic APM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketo is running and its propensity to invest more and deepen its relationship with Demandbase , Bombora , Madison Logic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketo revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2017 | 2017 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
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Incident Management | ITSM |
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2018 | 2018 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2016 | 2016 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2013 | 2013 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Core HR | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2011 | 2013 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Professional Services Automation | ERP Services and Operations |
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2015 | 2015 |
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Travel Management | ERP Services and Operations |
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2014 | 2014 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Subscribe |
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President of Sales, Americas | CXO | Finance | Subscribe |
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| Subscribe |
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Chief Sales Officer | CXO | Sales | Subscribe |
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| Subscribe |
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SVP, Business Development, Partner Strategy, and Alliances | VP | Sales | Subscribe |
Subscribe |
| Subscribe |
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Chief Operating Officer | CXO | Finance | Subscribe |
Subscribe |
| Subscribe |
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VP, Global Business Operations | VP | Operations | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Director of Global Sales Operations | Director | Sales | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Chief Executive Officer | CXO | Finance | Subscribe |
Subscribe |
| Subscribe |
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Senior Vice President Human Resources | VP | HR | Subscribe |
Subscribe |
| Subscribe |
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Senior HR Business Partner | Manager | HR | Subscribe |
Subscribe |
| Subscribe |
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Director, Global Sales Compensation | Director | HR | Subscribe |
Subscribe |
| Subscribe |
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Chairman and Chief Executive Officer | CXO | Finance | Subscribe |
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| Subscribe |
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Chief Financial Officer | CXO | Finance | Subscribe |
Subscribe |
| Subscribe |
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Chief Marketing Officer | CXO | Marketing | Subscribe |
Subscribe |
| Subscribe |
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Group Vice President, Finance | VP | Finance | Subscribe |
Subscribe |
| Subscribe |
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Chief Information Officer | CXO | IT | Subscribe |
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| Subscribe |
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CIO | CXO | Finance | Subscribe |
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| Subscribe |
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VP, Product Platform | VP | IT | Subscribe |
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| Subscribe |
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Chief Architect | Manager | Finance | Subscribe |
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| Subscribe |
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Chief Technology Officer | CXO | IT | Subscribe |
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| Subscribe |
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Principal Finance | Director | Finance | Subscribe |
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| Subscribe |
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Senior Director, Technical Accounting and Revenue Recognitio | Director | Finance | Subscribe |
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| Subscribe |
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Billing Specialist | Manager | Finance | Subscribe |
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| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||