AI Buyer Insights:

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

Marketo
Location
901 Mariners Island Boulevard Suite #500,
San Mateo, 94404, CA,
United States
Website
https://www.marketo.com/
Phone
1 165-058-8001
Artw industry
Professional services
Employee
Revenue

Marketo Technographics

Marketo Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Marketo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marketo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Marketo has purchased the following applications: Sage Intacct for ERP Financial in 2011, ADP Workforce Now for Core HR in 2015, Certinia PSA (ex FinancialForce PSA) for Professional Services Automation in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Marketo is running and its propensity to invest more and deepen its relationship with Sage , Emburse , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Marketo revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Marketo Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sage Intuit QuickBooks Online Accountant Sage Intacct ERP Financial ERP Financial Management n/a 2011 2013
Expense Management ERP Financial Management 2014 2014
Payment Processing ERP Financial Management 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ADP Legacy ADP Workforce Now Core HR HCM n/a 2015 2015
Core HR HCM 2015 2015
Learning and Development HCM 2016 2016
Recruiting, Applicant Tracking System HCM 2015 2015
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Certinia Legacy Certinia PSA (ex FinancialForce PSA) Professional Services Automation ERP Services and Operations n/a 2015 2015
Travel Management ERP Services and Operations 2014 2014
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Chatbots and Conversational AI AI-Powered Application 2016 2016
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Data Warehouse Analytics and BI 2015 2015
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2019 2019
Audio Video and Web Conferencing Collaboration 2018 2018
Collaboration Collaboration 2015 2015
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2016 2016
Digital Asset Management Content Management 2021 2021
Web Content Management Content Management 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2020 2020
Account Based Marketing CRM 2018 2018
Account Based Marketing CRM 2020 2020
Account Based Marketing CRM 2017 2018
Call Center CRM 2015 2015
Customer Experience CRM 2021 2021
Customer Loyalty CRM 2015 2015
Data Management Platform CRM 2020 2020
Data Management Platform CRM 2020 2020
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2020 2020
Digital Advertising Platform CRM 2012 2012
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2020 2020
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2007 2007
Marketing Automation CRM 2014 2014
Sales Automation, CRM, Sales Engagement CRM 2015 2015
Tag Management CRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
Incident Management ITSM 2018 2018
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2014 2014
Supplier Relationship Management Procurement 2014 2014
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2018 2018
Governance, Risk and Compliance TRM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2014 2014
Transactional Email PaaS 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Database Management IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Marketo
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Marketo Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Marketo Technographics

Marketo is a Professional services organization based in United States, with around 1500 employees and annual revenues of $400.0 million.

Marketo operates a diverse technology stack with applications such as Sage Intacct, ADP Workforce Now and Certinia PSA (ex FinancialForce PSA), covering areas like ERP Financial, Core HR and Professional Services Automation.

Marketo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sage, ADP and Certinia.

Marketo recently adopted applications including Adobe Experience Manager in 2021, Hotjar in 2021 and Akamai CDN in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Marketo’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Marketo’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Marketo technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.