Marposs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Marposs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3700 Marposs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marposs has purchased the following applications: Slack Connect for Collaboration in 2025, Neosperience Rubin Red for eCommerce in 2022, Linkedin Ads for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marposs is running and its propensity to invest more and deepen its relationship with Salesforce , Neosperience , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marposs revenues, which have grown to $330.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marposs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2025 | 2025 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Neosperience | Legacy | Neosperience Rubin Red | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Marposs deployed Neosperience Rubin Red as its eCommerce platform for the corporate website, establishing Neosperience Rubin Red as the core digital front end for B2B marketing and lead generation. The deployment was positioned as a multi phase initiative to rebuild the public site and rationalize content, with explicit emphasis on SEO, content strategy and international lead capture.
The implementation centralized content management and SEO optimization workflows on the Neosperience Rubin Red platform, enabling structured content publishing, targeted landing pages, and lead capture forms tailored to B2B buyer journeys. Functional capabilities implemented focused on web content orchestration, localized content delivery for Italy and international markets, and conversion-oriented pages that turned the corporate site into a primary sales and service tool.
Operational scope covered Marposs commercial and service functions across Italy and international markets, with the website operating as the main sales and service channel for B2B engagement. Integrations with other systems were not specified in the source, the narrative therefore centers on Rubin Red driven web experience and international content strategy as the operational backbone.
Governance followed a multi phase rollout, aligning editorial processes and SEO ownership to support sustained content production and lead management. The case study states that the Neosperience Rubin Red implementation produced sustained quality lead generation and improved digital performance, positioning the eCommerce platform as a central instrument for Marposs B2B marketing and lead generation.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Linkedin Ads | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
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