Discover the latest software purchases and digital transformation initiatives being undertaken by Mars, Incorporated and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 133000 Mars, Incorporated employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mars, Incorporated has purchased the following applications: Salesforce Service Cloud for Customer Support in 2016, SAP SuccessFactors Employee Central for Core HR in 2016, BlackLine Finance Controls and Automation Platform for Financial Consolidation and Close in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mars, Incorporated is running and its propensity to invest more and deepen its relationship with Salesforce , SAP , BlackLine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mars, Incorporated revenues, which have grown to $40.00 billion in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mars, Incorporated intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
Mars, Incorporated is an American global manufacturer of confectionery, pet food, and other food products with US$ 33 billion in annual sales in 2015, and is ranked as the 6th largest privately held company in the United States by Forbes.
Scope and Challenges
Mars is integrating its existing SAP on-premise system with a variety of cloud platforms, including Salesforce Service Cloud, SuccessFactors, and Avaya for telecommunications to help promote self-service within the company. This is being created in the form of an in-region shared service center, which has currently gone live in China. North America will go live in November.
This vision was focused on providing technology that enables associates to do more of what they wanted to be doing, growing careers and developing themselves. Mars didn’t want employees to worry about who to talk to if they had a question. Instead, they should be able to simply ask an HR portal that delivers results that are personalized. The transformation plan was originally set at five years, but the business is trying to reduce this to three, given the competitive pressures faced in the consumer goods market – Mars sees the HR transformation as critical to growing the business going forward.
Outcome and Implications
Along with talent acquisition, the HR shared service center has also made huge improvements to performance management, associate relations, as well as standardized processes across the organization.
One of the big improvements has been single sign-on and the ability to deliver content that is personalized to the person asking the question.
Quotes
"As you might with changing and transforming HR there are some big shifts that we would be making. Having all sorts of different technologies and different processes that were not standardized, that’s changing. We have more associates self-service and line managers self-service then we’ve ever had using the Salesforce Employee Community and our new SuccessFactors HR portal." - said Jonathan Meyers Senior Manager at Mars Inc.
| Industry | Employees | Revenue |
|---|---|---|
| Consumer Packaged Goods | 133000 | $40.00B |
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy Applications | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | n/a | 2018 | 2018 |
| Subscribe | Subscribe | Subscribe | Apps Development | PaaS | Subscribe | Subscribe | 2019 | 2019 |
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | Global Change Mangmeent Leader, HR | Subscribe | Subscribe |
| Subscribe | Subscribe | Mars Global Services P&O Director - Mars Information Services | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, Global Rewards | Subscribe | Subscribe |
| Subscribe | Subscribe | Director Rewards Strategic Technology | Subscribe | Subscribe |
| Subscribe | Subscribe | Sr Business Intelligence Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Finance Data & Analytics Director | Subscribe | Subscribe |
| Subscribe | Subscribe | IT Director / Business Relationship Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Finance | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Procurement Development Vice President | Subscribe | Subscribe |
| Subscribe | Subscribe | CFO - Mars Petcare UK | Subscribe | Subscribe |
| Subscribe | Subscribe | CIO Mars Chocolate and Vice President Mars Information Services | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Procurement | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Marketing & Customer Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Category Director International Travel Retail | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President Finance Petcare Europe/CIS/Africa | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Vice President Procurement and Sustainability | Subscribe | Subscribe |
| Subscribe | Subscribe | Chief Procurement and Sustainability Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President of Commercial (Procurement) | Subscribe | Subscribe |
| Subscribe | Subscribe | VP of Indirect Procurement | Subscribe | Subscribe |
| Subscribe | Subscribe | Vice President, People & Organization | Subscribe | Subscribe |
| Subscribe | Subscribe | CFO | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Chief Information Officer | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Business Operations Director | Subscribe | Subscribe |
| Subscribe | Subscribe | Global HR Director - Operations Strategy and Digital HR | Subscribe | Subscribe |
| Subscribe | Subscribe | VP Human Resources | Subscribe | Subscribe |
| Subscribe | Subscribe | Director - Global HR Communications and Leadership Team Effectiveness | Subscribe | Subscribe |
| Subscribe | Subscribe | Global HR IT Leader | Subscribe | Subscribe |
| Subscribe | Subscribe | Global Health and Wellbeing Lead | Subscribe | Subscribe |
| Subscribe | Subscribe | Director Global Customer | Subscribe | Subscribe |
| Subscribe | Subscribe | Customer Experience Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Contact Center Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Sr Manager, Talent Acquisition | Subscribe | Subscribe |
| Subscribe | Subscribe | Senior Global HR Director | Subscribe | Subscribe |