Mars
6885 Elm St,
McLean, 22101, VA,
United States
McLean, 22101, VA,
United States
1 703-821-4900
Consumer Packaged Goods
Mars Technographics
Mars Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mars and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 135000 Mars employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mars has purchased the following applications: RadiusOne AR Suite for AR Automation in 2018, SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2016, Swaven POP for Point Of Sale in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mars is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Conduent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mars revenues, which have grown to $47.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mars intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mars Tech Stack and Enterprise Applications
Mars ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP | n/a | 2018 | 2018 |
In 2018, Mars implemented RadiusOne AR Suite from HighRadius as a targeted AR Automation initiative at Mars Inc Mount Olive, NJ focused on order-to-cash and deduction and dispute management workflows. The deployment was executed as a full life cycle, end to end business process and technology program that included budgets, procurement, IT and portfolio management oversight.
RadiusOne AR Suite was configured to operationalize deduction and dispute management and order-to-cash workflows with cloud automation capabilities and embedded machine learning and artificial intelligence for case handling and decision support. The implementation emphasized automated workflow orchestration and rule-driven dispute resolution consistent with AR Automation functional requirements.
The project integrated the HighRadius solution with SAP transactional systems to align master data and order-to-cash processing, supporting Finance, Materials Management and Supply Chain governance processes across the Mount Olive site. Operational coverage included program level coordination with IT and portfolio teams, and handoff to service partners for runbook execution and operational acceptance testing.
Governance and delivery followed Mars ITOM standards and CA PPM portfolio management, using waterfall for program execution and agile practices for software implementation. An interim Service Introduction and Operations Manager role was maintained until service partners were trained, contracted and approved for operational acceptance, and program responsibilities included business process transformation, governance approvals and data and project controls.
|
|
|
|
|
ERP Financial | ERP |
|
2018 | 2019 |
|
|
|
|
|
ERP Financial | ERP |
|
2014 | 2014 |
|
|
|
|
|
Expense Management | ERP |
|
2020 | 2020 |
|
Mars HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
In 2016, Mars deployed SAP SuccessFactors Employee Central Global Benefits in a Benefits Administration program, engaging SAP as the vendor and signaling continued investments in global benefits and US benefits capabilities. The implementation is positioned as part of Mars ongoing benefits modernization, with explicit notes that advanced capabilities for US benefits were explored in conjunction with BenefitFocus.
The SAP SuccessFactors Employee Central Global Benefits deployment covered core Benefits Administration functions typical of the category, including benefits plan configuration, eligibility management, event driven enrollment workflows, and benefits lifecycle administration across multiple countries. Configuration work emphasized centralized benefit definitions and country specific plan variations, aligning system workflows with HR benefits policies and enrollment periods.
Operational scope focused on global benefits administration with targeted attention to US benefits, reflecting Mars continued investments and a potential integration pathway to BenefitFocus for advanced US capabilities. Governance centered on centralized benefits policy orchestration combined with regional HR operations for local administration and ongoing investment cycles to extend capabilities in the US and globally.
|
|
|
|
|
Benefits Administration | HCM |
|
2014 | 2014 |
|
|
|
|
|
Candidate Relationship Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Compensation Management | HCM |
|
2016 | 2016 |
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Core HR | HCM |
|
2020 | 2020 |
|
|
|
|
|
Employee Engagement | HCM |
|
2018 | 2018 |
|
|
|
|
|
Employee Experience | HCM |
|
2017 | 2017 |
|
|
|
|
|
HR Compliance | HCM |
|
2020 | 2020 |
|
|
|
|
|
Learning and Development | HCM |
|
2017 | 2017 |
|
|
|
|
|
Learning and Development | HCM |
|
2015 | 2015 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2013 | 2013 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2020 | 2020 |
|
|
|
|
|
Time and Attendance | HCM |
|
2014 | 2014 |
|
|
|
|
|
Time and Attendance | HCM |
|
2016 | 2016 |
|
|
|
|
|
Video Interviewing | HCM |
|
2020 | 2020 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2016 | 2016 |
|
|
|
|
|
Workforce Management | HCM |
|
2020 | 2020 |
|
Mars ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 Mars implemented Swaven POP as a Point Of Sale application to support retail-facing merchandising and where-to-buy workflows. The deployment focused on automating in-store data capture and execution for consumer packaged goods, aligning the Swaven POP application with Mars business functions for retail execution and consumer availability.
Swaven POP was configured to provide core Point Of Sale capabilities typical for consumer packaged goods, including shelf-level merchandising support, promotion execution and audit capture, mobile data collection at retail, and digital content synchronization for in-store displays. Configuration emphasized lightweight field workflows and content orchestration to ensure product information and promotional assets were available at the point of sale.
The implementation connected Swaven POP into Mars enterprise content and analytics landscapes, leveraging existing PIM and DAM platforms including LANSA, 1WS, OpenText and BLUE for product content and digital assets. Where to Buy and commerce touchpoints such as Click2Buy, Swaven and Amazon were part of the operational integration, while retailer and consumer analytics platforms including Clavis, OneClick, SF.com, Adobe and Google were used to feed performance and availability signals back into point-of-sale operations.
Operational governance centered on integrating Swaven POP with Mars existing product content processes and marketing to-commerce workflows, using PIM and DAM pipelines to control content updates and analytics feeds to prioritize retail issues. The narrative describes Mars Swaven POP Point Of Sale alignment with merchandising, e-commerce and consumer analytics functions, embedding point-of-sale execution into broader content and measurement ecosystems.
|
|
|
|
|
Price Optimization | ERP Services and Operations |
|
2023 | 2023 |
|
|
|
|
|
Travel Management | ERP Services and Operations |
|
2013 | 2013 |
|
Mars AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2017 | 2017 |
|
Mars AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2023 | 2023 |
|
Mars Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2021 | 2022 |
|
Mars Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2018 | 2019 |
|
|
|
|
|
Blockchain Platform | Blockchain |
|
2020 | 2020 |
|
Mars Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Mars Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2020 | 2021 |
|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2016 | 2016 |
|
|
|
|
|
Web Content Management | Content Management |
|
2016 | 2016 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Mars eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
Mars SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Demand Forecasting and Planning | SCM |
|
2021 | 2022 |
|
|
|
|
|
Freight Forwarding | SCM |
|
2023 | 2024 |
|
|
|
|
|
Freight Forwarding | SCM |
|
2023 | 2024 |
|
|
|
|
|
Order Management | SCM |
|
2012 | 2012 |
|
|
|
|
|
Order Management | SCM |
|
2020 | 2022 |
|
|
|
|
|
Supply Chain Management | SCM |
|
2021 | 2021 |
|
|
|
|
|
Transportation Management | SCM |
|
2023 | 2024 |
|
|
|
|
|
Transportation Management | SCM |
|
2023 | 2024 |
|
|
|
|
|
Warehouse Management | SCM |
|
2018 | 2018 |
|
|
|
|
|
Warehouse Management | SCM |
|
2023 | 2024 |
|
Mars CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Engagement, Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2025 | 2025 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Mars EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2015 | 2015 |
|
Mars ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Mars Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procure to Pay | Procurement |
|
2016 | 2016 |
|
|
|
|
|
Procurement | Procurement |
|
2016 | 2016 |
|
|
|
|
|
Procurement | Procurement |
|
2016 | 2016 |
|
|
|
|
|
Procurement, Sourcing | Procurement |
|
2023 | 2023 |
|
|
|
|
|
Procurement, Sourcing | Procurement |
|
2021 | 2021 |
|
|
|
|
|
Procurement, Sourcing | Procurement |
|
2023 | 2023 |
|
|
|
|
|
Sourcing | Procurement |
|
2016 | 2016 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2021 | 2021 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2016 | 2016 |
|
Mars TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2015 | 2015 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Treasury Management | TRM |
|
2016 | 2016 |
|
Mars PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Master Data Management | PaaS |
|
2024 | 2024 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Mars IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Data Streaming | IaaS |
|
2020 | 2020 |
|
Mars CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2015 | 2015 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Vulnerability Management | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Mars
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Global Vice President, Talent Acquisition | VP | HR | |
|
|
|
Mars Global Services P&O Director - Mars Information Services | Director | IT | |
|
|
|
Vice President, Global Rewards | VP | HR | |
|
|
|
Director Rewards Strategic Technology | Director | HR | |
|
|
|
Sr Business Intelligence Manager | Manager | IT | |
|
|
|
Global Finance Data & Analytics Director | Director | IT | |
|
|
|
IT Director / Business Relationship Manager | Manager | IT | |
|
|
|
VP Finance | VP | Finance | |
|
|
|
Global Procurement Development Vice President | VP | Procurement | |
|
|
|
CFO - Mars Petcare UK | CXO | Finance | |
|
|
|
CIO Mars Chocolate and Vice President Mars Information Services | VP | IT | |
|
|
|
VP Procurement | VP | Procurement | |
|
|
|
Chief Marketing & Customer Officer | CXO | Customer Service | |
|
|
|
Global Category Director International Travel Retail | Director | Procurement | |
|
|
|
Vice President Finance Petcare Europe/CIS/Africa | VP | Finance | |
|
|
|
Global Vice President Procurement and Sustainability | VP | Procurement | |
|
|
|
Chief Procurement and Sustainability Officer | CXO | Procurement | |
|
|
|
Vice President of Commercial (Procurement) | VP | Procurement | |
|
|
|
VP of Indirect Procurement | VP | Procurement | |
|
|
|
Vice President, People & Organization | VP | HR | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Global Chief Information Officer | CXO | IT | |
|
|
|
Global Business Operations Director | Director | Finance | |
|
|
|
Global HR Director - Operations Strategy and Digital HR | Director | HR | |
|
|
|
VP Human Resources | VP | HR | |
|
|
|
Director - Global HR Communications and Leadership Team Effectiveness | Director | HR | |
|
|
|
Global HR IT Leader | Manager | HR | |
|
|
|
Global Health and Wellbeing Lead | Manager | Finance | |
|
|
|
Director Global Customer | Director | Customer Service | |
|
|
|
Customer Experience Manager | Manager | Customer Service | |
|
|
|
Contact Center Manager | Manager | Customer Service | |
|
|
|
Sr Manager, Talent Acquisition | Manager | HR | |
|
|
|
Senior Global HR Director | Director | HR | |
|
|
|
VP - Human Resources | VP | HR | |
|
|
|
Vice President HR | VP | HR | |
|
|
|
Global CHRO | CXO | HR | |
|
|
|
Senior Director - Compliance | Director | Legal | |
|
|
|
Global Talent Acquisition Leader | Manager | HR | |
|
|
|
Talent Acquisition Effectiveness Manager, Americas | Manager | HR | |
|
|
|
Senior Talent Acquisition Partner | Manager | HR | |
|
|
|
Senior Talent Sourcer | Manager | HR | |
|
|
|
Senior Vice President of Procurement | VP | Procurement | |
|
|
|
Director Global Procurement | Director | Procurement | |
|
Apps Being Evaluated by Mars Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mars IT executives and key decision makers. This section highlights Mars's latest recorded technology evaluations, including GHX Vendormate Credentialing for Supplier Relationship Management on 2026-02-17, Acquia Lift for Apps Development on 2025-11-13, and Avature CRM for Candidate Relationship Management on 2025-11-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mars digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-17 | Mars | Evaluated | GHX | GHX Vendormate Credentialing | Supplier Relationship Management | Procurement |
| 2025-11-13 | Mars | Evaluated | Avature | Avature CRM | Candidate Relationship Management | HCM |
| 2025-11-13 | Mars | Evaluated | Acquia | Acquia Lift | Apps Development | PaaS |
| 2025-09-18 | Mars | Evaluated |
|
|
Treasury Management | TRM |
| 2025-08-06 | Mars | Evaluated |
|
|
Employee Recognition and Rewards Management | HCM |
| 2025-06-26 | Mars | Evaluated |
|
|
Donor and Fundraising Management | CRM |
| 2025-03-18 | Mars | Evaluated |
|
|
Travel Management | ERP Services and Operations |
| 2025-02-22 | Mars | Evaluated |
|
|
Supply Chain Management | SCM |
| 2025-01-07 | Mars | Evaluated |
|
|
Applicant Tracking System | HCM |
| 2024-10-30 | Mars | Evaluated |
|
|
ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Mars Technographics
Mars is a Consumer Packaged Goods organization based in United States,
with around 135000 employees and annual revenues of $47.00 billion.
Mars operates a diverse technology stack with applications such as
RadiusOne AR Suite, SAP SuccessFactors Employee Central Global Benefits and Swaven POP,
covering areas like AR Automation, Benefits Administration and Point Of Sale.
Mars has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, SAP and Swaven.
Mars recently adopted applications including
AnyMind POKKT in 2025, Verdantis Harmonize in 2024 and ClearDemand Price Optimization in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mars’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mars’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mars technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.