Mars
6885 Elm St,
McLean, 22101, VA,
United States
McLean, 22101, VA,
United States
1 703-821-4900
Consumer Packaged Goods
Mars Technographics
Mars Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mars and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 135000 Mars employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mars has purchased the following applications: RadiusOne AR Suite for AR Automation in 2018, SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2016, Swaven POP for Point Of Sale in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mars is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Conduent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mars revenues, which have grown to $47.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mars intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mars Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP Financial Management | n/a | 2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Expense Management | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
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Benefits Administration | HCM |
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2014 | 2014 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2020 | 2020 |
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Employee Engagement | HCM |
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2018 | 2018 |
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Employee Experience | HCM |
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2017 | 2017 |
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HR Compliance | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Video Interviewing | HCM |
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2020 | 2020 |
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Workforce Analytics | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2013 | 2013 |
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Price Optimization | ERP Services and Operations |
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2023 | 2023 |
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Travel Management | ERP Services and Operations |
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2013 | 2013 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ML and Data Science Platforms | AI Development |
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2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2021 | 2022 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2018 | 2019 |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2021 |
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Contract Lifecycle Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2021 | 2022 |
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Freight Forwarding | SCM |
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2023 | 2024 |
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Freight Forwarding | SCM |
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2023 | 2024 |
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Order Management | SCM |
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2012 | 2012 |
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Order Management | SCM |
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2020 | 2022 |
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Supply Chain Management | SCM |
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2021 | 2021 |
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Transportation Management | SCM |
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2023 | 2024 |
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Transportation Management | SCM |
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2023 | 2024 |
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Warehouse Management | SCM |
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2018 | 2018 |
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Warehouse Management | SCM |
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2023 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement, Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
|
2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
|
2016 | 2016 |
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Procurement | Procurement |
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2016 | 2016 |
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Procurement | Procurement |
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2016 | 2016 |
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Procurement, Sourcing | Procurement |
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2023 | 2023 |
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Procurement, Sourcing | Procurement |
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2021 | 2021 |
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Procurement, Sourcing | Procurement |
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2023 | 2023 |
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Sourcing | Procurement |
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2016 | 2016 |
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Supplier Relationship Management | Procurement |
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2021 | 2021 |
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Supplier Relationship Management | Procurement |
|
2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2019 | 2019 |
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Master Data Management | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Data Streaming | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2023 | 2023 |
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Vulnerability Management | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mars
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mars Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mars Technographics
Mars is a Consumer Packaged Goods organization based in United States,
with around 135000 employees and annual revenues of $47.00 billion.
Mars operates a diverse technology stack with applications such as
RadiusOne AR Suite, SAP SuccessFactors Employee Central Global Benefits and Swaven POP,
covering areas like AR Automation, Benefits Administration and Point Of Sale.
Mars has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, SAP and Swaven.
Mars recently adopted applications including
AnyMind POKKT in 2025, Verdantis Harmonize in 2024 and ClearDemand Price Optimization in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mars’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mars’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mars technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.