Masan Consumer
23 Le Duan street, Ben Nghe Ward, District 1,
Ho Chi Minh City, x,
Vietnam
Ho Chi Minh City, x,
Vietnam
84 902 662 660
Consumer Packaged Goods
Masan Consumer Technographics
Masan Consumer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Masan Consumer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5061 Masan Consumer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Masan Consumer has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Bitrix24 CRM for CRM in 2016, Amazon EC2 for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Masan Consumer is running and its propensity to invest more and deepen its relationship with Oracle , Bitrix24 , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Masan Consumer revenues, which have grown to $1.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masan Consumer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Masan Consumer Tech Stack and Enterprise Applications
Masan Consumer ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Masan Consumer implemented Oracle E-Business Suite to establish a consolidated ERP Financial platform across core operational functions. The onsite project centered on deploying Oracle E-Business Suite R12 to serve finance, purchasing, sales and warehouse processes, with workstreams organized around business requirement capture, technical design and on-premises configuration.
The implementation covered functional modules and configuration work including financial processing, procure-to-pay and order-to-cash workflows, inventory and warehouse transaction handling, and report and form development. Technical delivery included designing and programming reports, documents and data entry screens, building concurrent programs, and customizing screens and functions to meet project requirements, with explicit use of Report Builder, Form Builder, BI Publisher, Custom Web ADI and XMLP for output and data exchange.
Integration and operational coverage were part of the scope, the implementation required integration with external systems and extraction of system data for downstream use. Teams exploited the ERP database on demand through custom reports and forms, used Java and XML for technical components, and conducted commissioning and testing to assess software suitability for Masan Consumer sites and new site onboarding.
Governance encompassed monitoring, planning and coordinating partners and users during rollout, plus guidance, training and technology transfer for end users. Post Go Live support processes were established to handle system failures and user input errors according to agreed procedures, and onsite training and handover activities targeted functional users across finance, purchasing, sales and warehouse to operationalize Oracle E-Business Suite.
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Masan Consumer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bitrix24 | Legacy | Bitrix24 CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016 Masan Consumer implemented Bitrix24 CRM as its CRM platform. The deployment is a cloud based Bitrix24 CRM instance embedded on the company website to capture web leads and centralize contact management. Standard CRM functional modules such as lead capture, contact and company records, sales pipeline stages, activity tracking, and task automation were configured to support front end customer acquisition flows.
Operational coverage included sales and marketing teams responsible for lead qualification and nurturing, with the platform providing role based access controls and activity audit trails. Integration with the public website was used for form capture and lead routing into configured sales pipelines and automated task workflows. Governance practices focused on standardizing pipeline stages, ownership rules, and workflow automation to align digital lead sources with manual sales processes.
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Masan Consumer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Masan Consumer deployed Amazon EC2 to host its public website. Masan Consumer implemented Amazon EC2 within the Application Hosting and Computing Services category to provide elastic compute capacity for its web and application workloads supporting online channels.
The implementation centers on provisioned compute instances serving the web application tier, with lifecycle management, capacity scaling and load distribution across instance groups. Core functional capabilities include automated provisioning of compute resources, instance orchestration and health monitoring of compute nodes, reflecting standard Application Hosting and Computing Services patterns.
Operational ownership is positioned with web operations and infrastructure teams that support the corporate site and online channels, and compute provisioning is integrated into deployment pipelines and change control processes. Governance emphasis is on instance access controls, configuration management and tracking compute usage within infrastructure cost controls, aligning Masan Consumer, Amazon EC2, Application Hosting and Computing Services with website hosting and online operations.
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Masan Consumer
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Head of Technology Services team - IT Infrastructure Dept | Director | IT | |
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CFO | CXO | Finance | |
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Chairman | CXO | Finance | |
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Director & Deputy Chief Executive | Director | Finance | |
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Oracle Technical Lead | Manager | IT | |
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Finance Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Procurement Associate Director | Director | Procurement | |
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Apps Being Evaluated by Masan Consumer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Masan Consumer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Masan Consumer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Masan Consumer Technographics
Masan Consumer is a Consumer Packaged Goods organization based in Vietnam,
with around 5061 employees and annual revenues of $1.12 billion.
Masan Consumer operates a diverse technology stack with applications such as
Oracle E-Business Suite, Bitrix24 CRM and Amazon EC2,
covering areas like ERP Financial, CRM and Application Hosting and Computing Services.
Masan Consumer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Bitrix24 and Amazon Web Services (AWS).
Masan Consumer recently adopted applications including
Cloudflare CDN in 2020, Oracle E-Business Suite in 2016 and Bitrix24 CRM in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Masan Consumer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Masan Consumer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Masan Consumer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.